---
title: "White Golf Shorts — $98K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/white-golf-shorts"
last_updated: "2026-08-07T19:57:21.562Z"
locale: en
meta:
description: "Niche score 63/100 · $98K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $98K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Golf Shorts — $98K/yr Amazon US Niche (2026) - Flapen"
---
# **white golf shorts**
**Worth a look**
Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 25Growth 95Conversion 18Competition 96Returns 9Price range 94Avg price 95Brand share 96Review moat 46Quality gap 65
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Brand share**
**Incredible****34%**
top-5 brand share — no brand owns this niche
**Growth**
**Great****+109.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$23.56**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.41–$56.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,929.94**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$98K**
$98K/yr · 287K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.4%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, white golf shorts is a $98K/yr Amazon United States market (287K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white golf shorts market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$94K–$118K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#920**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**58 **—flat
**Sellers**
**65**
**Top-5 brand share**
**34%**
Top 20: 73%
**Top-5 click share**
**17%**
Top 20: 38%
**Open market**
**61%**
- X RAY9% - QPNGRP8% - JMIERR7% - Runcati5% - TACVASEN5% - Nautica5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +109.2% search growth over the last 90 days.
12K8KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 17.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/white-golf-shorts/trend)
## **Top white golf shorts search terms**
- **white cargo shorts men**48K/yr+118.2%0.9% conv. - **mens white cargo shorts**30K/yr+79.9%0.8% conv. - **white golf shorts**26K/yr+151.4%0.8% conv. - **mens white golf shorts**24K/yr+107.1%1.0% conv. - **white golf shorts for men**25K/yr+44.6%1.1% conv. - **white jean shorts men**15K/yr+130.3%0.4% conv. - **mens white dress shorts**13K/yr+91.7%1.2% conv. - **white dress shorts for men**12K/yr+86.8%0.9% conv. - **mens white shorts 7 inch inseam**11K/yr+86.2%0.7% conv. - **mens shorts white**11K/yr+80.9%1.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/white-golf-shorts/search-terms)
## **Top white golf shorts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nautica Mens Classic Fit Flat Front Stretch Solid Chino 8.5 Deck Shorts Bright White 34W**Nautica**$31.96**4.6★5,503 rev](https://www.amazon.com/dp/B075NY3ZFM) [2**Runcati Mens Cargo Shorts Chino Cotton Drawstring Casual Shorts Summer Twill Outdoor Short Pants White**Runcati**$18.37**4.2★226 rev](https://www.amazon.com/dp/B0DRV2J65Z) [3**X RAY Mens Belted Cargo Shorts Relaxed Fit Casual Knee Length 12.5 Cargo Shorts for Men (Big and Tall Shorts for Men) |Twill Tape - Black- 42**X RAY**$24.65**4.3★226 rev](https://www.amazon.com/dp/B07NVTL9QG) [4**JMIERR Mens Casual Twill Cargo Shorts Cotton Drawstring Classic Cargo Chino Stretch Short with 6 Pockets for Men US36(L) A White**JMIERR**$26.96**4.4★7,073 rev](https://www.amazon.com/dp/B0C69D8XNL) [5**QPNGRP Mens 9 Inseam Stretch Waist Zipper Cargo Shorts with 6 Pockets White 34**QPNGRP**$25.04**4.4★848 rev](https://www.amazon.com/dp/B0D16PPBY9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TUREFACE Mens Jean Shorts Regular Fit White Breathable Comfy Loose Fit Summer Denim Shorts**TUREFACE**$32.15**49 rev5mo ago](https://www.amazon.com/dp/B0GM4Z65S9) [**Comdecevis Cotton Shorts Men Khaki Casual Summer Shorts White L**Comdecevis**$19.98**90 rev6mo ago](https://www.amazon.com/dp/B0G4CRZHWK) [**Mens Linen Casual Dress Shorts 7Inch with Elastic Drawstring L White**Puimentiua**$15.46**78 rev6mo ago](https://www.amazon.com/dp/B0GFT2W6YY) [**LINENNMAIN Mens Cotton Linen Shorts Casual Elastic Waist Drawstring Summer Beach Vacation Shorts with Pockets White**LINENNMAIN**$20.98**78 rev6mo ago](https://www.amazon.com/dp/B0GFCS5JL1) [**COOFANDY Mens Casual Shorts Cotton Lightweight Flat Front Shorts Stretch Twill Chino Golf Shorts White**COOFANDY**$16.38**300 rev7mo ago](https://www.amazon.com/dp/B0G3X8M2HZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**X RAY Mens Belted Cargo Shorts Relaxed Fit Casual Knee Length 12.5 Cargo Shorts for Men (Big and Tall Shorts for Men) |Twill Tape - Black- 42**X RAY**$25.75**4.3★**▲ 35%**](https://www.amazon.com/dp/B08VJLR59S) [**LINENNMAIN Mens Cotton Linen Shorts Casual Elastic Waist Drawstring Summer Beach Vacation Shorts with Pockets White**LINENNMAIN**$20.98**4.2★**▲ 33%**](https://www.amazon.com/dp/B0GFCS5JL1) [**TUREFACE Mens Jean Shorts Regular Fit White Breathable Comfy Loose Fit Summer Denim Shorts**TUREFACE**$32.15**4.8★**▲ 31%**](https://www.amazon.com/dp/B0GM4Z65S9) [**X RAY Mens Belted Long Cargo Shorts for Men Below Knee Length Mens Cargo Shorts 3/4 Pants (Big and Tall Shorts for Men) White 40**X RAY**$25.39**4.2★**▲ 29%**](https://www.amazon.com/dp/B06Y651KB6) [**Mens Linen Casual Dress Shorts 7Inch with Elastic Drawstring L White**Puimentiua**$15.46**4.1★**▲ 28%**](https://www.amazon.com/dp/B0GFT2W6YY)
**~~View all trending →~~**
## **What buyers say about white golf shorts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“fit true”*
**Comfort-Overall**12%
*“so comfortable”*
**Quality-Overall**9%
*“good quality garment”*
**Material Quality**7%
*“the material is comfortable”*
**Value For Money**6%
*“Good for the price”*
**Stretchability/Expandability/Elasticity**4%
*“The stretchy material is soft”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Pockets/Compartments**4%
*“And the pockets are deep”*
**Color**3%
*“Purchased in 3 different colors”*
**Weight Light**3%
*“Lightweight and Comfortable Golf Shorts for Florida Heat”*
### **What buyers complain about **
**Size-Overall**19%
*“Run short”*
**Transparency**12%
*“See through”*
**Thickness**11%
*“felt super thick”*
**Quality-Overall**9%
*“Cheaply made”*
**Pockets/Compartments**7%
*“side pocket very small”*
**Material Quality**3%
*“Cheap looking fabric”*
**Value For Money**3%
*“Little more expensive than I would have hoped”*
**Thigh Fit**2%
*“HUGE leg opening”*
**Strap/String Quality**2%
*“No belt loops in back”*
**Thin**2%
*“thin”*
### **Top return reasons **
**Size-Overall**41%
**Waist Fit**14%
**Length**8%
**Material Quality**7%
**Transparency**6%
**Thin**4%
**Inseam Fit**4%
**Color**4%
**Thigh Fit**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is white golf shorts profitable to sell on Amazon United States?**
- The niche generates $98K/yr across 141 tracked products. 7 of 33 products launched in the last 360 days are still selling. 90-day search growth is +109.2%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the white golf shorts niche?**
- 58 brands and 65 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 34% of demand.
- **What do buyers complain about in white golf shorts?**
- Top complaints mined from reviews: Size-Overall, Transparency, Thickness. The return rate is 9.4% — above our launch gate.
- **When does demand for white golf shorts peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 17.3× the quietest.
- **What does it cost to enter the white golf shorts niche?**
- Listings span $14.41–$56.65; the average listing price is $23.56 (sweet spot $15–$100). The average incumbent carries 1,930 reviews — the moat a new listing must climb.
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