---
title: "White Eyelet Dress — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/white-eyelet-dress"
last_updated: "2026-08-09T07:37:52.024Z"
locale: en
meta:
description: "Niche score 50/100 · $62K/yr market · 573K searches/yr · $43.30 avg price. High returns (19.1%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $62K/yr market · 573K searches/yr · $43.30 avg price. High returns (19.1%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Eyelet Dress — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **white eyelet dress**
**Worth a look**
Shows a fragmented shelf (top 5 take 16% of clicks), but high returns (19.1%) keeps it on the watch list.
Market size 16Growth 80Conversion 3Competition 96Returns 0Price range 11Avg price 95Brand share 44Review moat 69Quality gap 79
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$43.30**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+71.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****745.52**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$62K**
$62K/yr · 573K searches
**Price range**
**Bad****$24.05–$702.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****19.1%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, white eyelet dress is a $62K/yr Amazon United States market (573K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white eyelet dress market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$65K–$87K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#2,283**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**31 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**79%**
Top 20: 96%
**Top-5 click share**
**16%**
Top 20: 38%
**Open market**
**18%**
- chouyatou41% - PRETTYGARDEN16% - MEROKEETY10% - dowerme7% - ZESICA5% - BTFBM3% - Open — no brand owns it (25 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +71.5% search growth over the last 90 days.
20K15KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 17.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/white-eyelet-dress/trend)
## **Top white eyelet dress search terms**
- **white eyelet dress**95K/yr+79.6%0.2% conv. - **chouyatou dress for women**56K/yr+286.3%0.2% conv. - **white eyelet dress for women**62K/yr+37.5%0.3% conv. - **chouyatou**84K/yr-15.6%0.1% conv. - **eyelet dresses for women 2026**20K/yr+348.4%0.0% conv. - **chouyatou womens summer dress**16K/yr>1,000%0.3% conv. - **chouyatou dress**57K/yr-28.9%0.2% conv. - **black eyelet dress**23K/yr+123.8%0.2% conv. - **chouyatou pants**17K/yr+82.3%0.2% conv. - **eyelet maxi dress**23K/yr+63.5%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/white-eyelet-dress/search-terms)
## **Top white eyelet dress products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$4K8%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**chouyatou Women Summer Ruffle Hem Floral Lace Eyelet Dress Casual Notch Neck Midi Tunic Dress with Pocket (Medium White)**chouyatou**$34.39**4.2★1,507 rev](https://www.amazon.com/dp/B0D39TJH1H) [2**chouyatou Womens Summer Striped Midi Long Shirt Dress Casual Loose Short Sleeve Button Down Dress (Large Blue)**chouyatou**$28.09**4.0★780 rev](https://www.amazon.com/dp/B0F9L4TMRY) [3**chouyatou Womens Casual Long Sleeve Button Down Loose Striped Cotton Maxi Shirt Dress (Large Blue)**chouyatou**$28.38**4.1★5,745 rev](https://www.amazon.com/dp/B09V7KFGTY) [4**PRETTYGARDEN Womens Sleeveless Maxi Summer Dresses 2026 Hollow Out Eyelet Square Neck Ruffle Flowy Beach Vacation Sundress (White Medium)**PRETTYGARDEN**$48.17**4.5★203 rev](https://www.amazon.com/dp/B0FRN3RH1G) [5**chouyatou Womens Summer Striped Midi Long Shirt Dress Casual Loose Short Sleeve Button Down Dress (Medium Blue)**chouyatou**$28.38**4.0★780 rev](https://www.amazon.com/dp/B0F9L3D659)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PRETTYGARDEN Women Boho V Neck Long Dresses 2026 Casual Short Sleeve Smocked Waist Hollow Out Eyelet Flowy Cocktail Dress (White Medium)**PRETTYGARDEN**$46.53**96 rev5mo ago](https://www.amazon.com/dp/B0G25C8JGX) [**ZENUTA Summer Dress for Women Square Neck Eyelet Sleeveless Smocked Waist A-Line Midi Dress with Pockets Casual Cotton Beach Dress White**ZENUTA**$32.25**7 rev5mo ago](https://www.amazon.com/dp/B0GLDTWP1N) [**RUMIA Summer Dresses for Women 2026 V Neck Eyelet A Line Graduation Beach Wedding Guest Spring Dress Green Medium**RUMIA**$34.53**277 rev5mo ago](https://www.amazon.com/dp/B0FRMBC541) [**PRETTYGARDEN Womens Boho Maxi Dresses 2026 Summer Floral Lace Eyelet V Neck Spring Wedding Guest Dress Beach Vacation Clothes (White Medium)**PRETTYGARDEN**$51.63**150 rev6mo ago](https://www.amazon.com/dp/B0G3FBNYQW) [**LILLUSORY Womens Eyelet Dress Cotton Lace 2026 Summer Beach Vacation Outfits Mini V Neck A Line Hollow Out Spring Trendy Cute Work Casual Short Sun Dresses White M**LILLUSORY**$33.76**49 rev6mo ago](https://www.amazon.com/dp/B0G4GVVK35)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**chouyatou Womens Fall Corduroy Adjustable Strap Overall Dress Pinafore Elegant Midi Tank Dress (Large Brown)**chouyatou**$28.57**3.9★**▲ 21%**](https://www.amazon.com/dp/B0FG77DNF7) [**ZENUTA Summer Dress for Women Square Neck Eyelet Sleeveless Smocked Waist A-Line Midi Dress with Pockets Casual Cotton Beach Dress White**ZENUTA**$32.25**4.6★**▲ 20%**](https://www.amazon.com/dp/B0GLDTWP1N) [**chouyatou Womens Summer Boho V-Neck Cotton Tunic Dress Casual Loose Short Sleeve Midi Long Beach Dress (Medium Brown)**chouyatou**$26.15**3.6★**▲ 18%**](https://www.amazon.com/dp/B0F9KVKCQS) [**chouyatou Womens Summer Striped Midi Long Shirt Dress Casual Loose Short Sleeve Button Down Dress (Large Blue)**chouyatou**$28.09**4.0★**▲ 17%**](https://www.amazon.com/dp/B0F9L4TMRY) [**dowerme Women Summer Dresses 2026 Casual Sleeveless Crewneck A-Line Boho Lace Eyelet Cotton Tank Maxi Dress with Pockets(White Medium)**dowerme**$41.03**4.4★**▲ 16%**](https://www.amazon.com/dp/B0DPMXPT2P)
**~~View all trending →~~**
## **What buyers say about white eyelet dress**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Fit as expected”*
**Comfort-Overall**14%
*“It's comfortable”*
**Quality-Overall**8%
*“Appears well made”*
**Material Quality**5%
*“Material is comfortable”*
**Shape/Style**5%
*“Beautiful dress”*
**Color**5%
*“color was true”*
**Pockets/Compartments**4%
*“I love the deep pockets”*
**Weight Light**2%
*“Lightweight,”*
**Advertised Vs Actual Product**2%
*“Exactly as pictured”*
**Value For Money**2%
*“Great value”*
### **What buyers complain about **
**Size-Overall**22%
*“Too short”*
**Material Quality**6%
*“Too much material”*
**Color**4%
*“color is dull”*
**Chest Fit**3%
*“tight in the chest”*
**Waist Fit**3%
*“It was loose in the waist”*
**Shape/Style**3%
*“Not my style”*
**Quality-Overall**3%
*“Not well-made”*
**Transparency**3%
*“White is See Through”*
**Length**3%
*“Too long”*
**Advertised Vs Actual Product**2%
*“Not exactly as described”*
### **Top return reasons **
**Size-Overall**37%
**Chest Fit**15%
**Waist Fit**8%
**Length**8%
**Material Quality**5%
**Shape/Style**5%
**Color**5%
**Shoulder Fit**3%
**Advertised Vs Actual Product**3%
**Hip Fit**2%
## **Common questions**
- **Is white eyelet dress profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 150 tracked products. 25 of 64 products launched in the last 360 days are still selling. 90-day search growth is +71.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the white eyelet dress niche?**
- 31 brands and 35 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in white eyelet dress?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Color. The return rate is 19.1% — above our launch gate.
- **When does demand for white eyelet dress peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 17.7× the quietest.
- **What does it cost to enter the white eyelet dress niche?**
- Listings span $24.05–$702.71; the average listing price is $43.30 (sweet spot $15–$100). The average incumbent carries 746 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)