---
title: "White Cropped Shirt — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/white-cropped-shirt"
last_updated: "2026-08-07T21:23:13.325Z"
locale: en
meta:
description: "Niche score 49/100 · $57K/yr market · 189K searches/yr · $13.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $57K/yr market · 189K searches/yr · $13.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Cropped Shirt — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **white cropped shirt**
**Skip it**
High returns (8.8%) — this niche doesn't clear our bar today.
Market size 14Growth 67Conversion 27Competition 87Returns 11Price range 63Avg price 65Brand share 44Review moat 42Quality gap 65
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Growth**
**Good****+47.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$13.74**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.70–$27.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,343.17**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$57K**
$57K/yr · 189K searches
**Returns**
**Bad****8.8%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, white cropped shirt is a $57K/yr Amazon United States market (189K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white cropped shirt market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$41K–$55K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#404**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**79%**
Top 20: 98%
**Top-5 click share**
**28%**
Top 20: 66%
**Open market**
**18%**
- Artfish46% - ANRABESS13% - Trendy Queen8% - REORIA7% - AURUZA6% - EFAN3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +47.2% search growth over the last 90 days.
8K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/white-cropped-shirt/trend)
## **Top white cropped shirt search terms**
- **cropped white tank**36K/yr+80.3%1.8% conv. - **white cropped tank**29K/yr+73.7%1.6% conv. - **artfish tank top**29K/yr+47.5%1.4% conv. - **white tank top cropped**26K/yr+38.6%1.7% conv. - **cropped white tank top**16K/yr+38.6%1.9% conv. - **super crop top**12K/yr+66.7%0.1% conv. - **artfish**14K/yr-17.7%0.4% conv. - **artfish womens sleeveless tank top**7K/yr+44.9%1.4% conv. - **white cropped tank top woman**6K/yr-2.0%2.0% conv. - **black fitted crop top**5K/yr+40.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/white-cropped-shirt/search-terms)
## **Top white cropped shirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$7K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Artfish Womens Sleeveless Shirt Ribbed Fitted Scoop Neck Basic Long Crop Tank Top Square White S**Artfish**$15.32**4.5★1,413 rev](https://www.amazon.com/dp/B09ZQKJYSX) [2**Artfish Womens Sleeveless Tank Top Form Fitting Scoop Neck Ribbed Knit Basic Cami Tight Fitted White S**Artfish**$18.64**4.3★6,805 rev](https://www.amazon.com/dp/B093BNTVJC) [3**ANRABESS Womens Crop Tank Tops Soft Breathable Ribbed Slim Fit Comfy for Basic Casual Going Out&Daily Wear Medium White**ANRABESS**$8.44**4.6★519 rev](https://www.amazon.com/dp/B0FVXK23X1) [4**Artfish Womens Sleeveless Strappy Seamless Crop Tank Tops Square Neck Workout Fitness Basic Cropped Camis White XS**Artfish**$18.87**4.2★10,112 rev](https://www.amazon.com/dp/B09FDZJKPM) [5**Artfish Womens Sleeveless Shirt Ribbed Fitted Scoop Neck Basic Long Crop Tank Top Square White XS**Artfish**$16.23**4.5★1,413 rev](https://www.amazon.com/dp/B09ZQLBHMK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Trendy Queen Womens Double Lined Square Neck Tank Top White**Trendy Queen**$11.59**961 rev7mo ago](https://www.amazon.com/dp/B0G13Z2LD7) [**ANRABESS Womens Crop Tank Tops Soft Breathable Ribbed Slim Fit Comfy for Basic Casual Going Out&Daily Wear Medium White**ANRABESS**$8.44**519 rev7mo ago](https://www.amazon.com/dp/B0FVXK23X1) [**ANRABESS Womens Crop Tank Tops Soft Breathable Ribbed Slim Fit Comfy for Basic Casual Going Out&Daily Wear Large White**ANRABESS**$8.57**519 rev7mo ago](https://www.amazon.com/dp/B0FVXM94C8) [**ANRABESS Womens Crop Tank Tops High Neck Sleeveless Ribbed Knit Slim Fit Shirts 2026 Summer Casual Basic Workout Clothes White Medium**ANRABESS**$8.69**532 rev8mo ago](https://www.amazon.com/dp/B0FSKWVXG8) [**AURUZA Womens Cotton Crop Top U Neck Sleeveless Soft Basic Tank Top Slim Fit Cute Summer Vest for Daily Wear White**AURUZA**$9.79**116 rev1y ago](https://www.amazon.com/dp/B0DPHX4VFQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AURUZA Womens Cotton Crop Top U Neck Sleeveless Soft Basic Tank Top Slim Fit Cute Summer Vest for Daily Wear White**AURUZA**$9.79**4.2★**▲ 44%**](https://www.amazon.com/dp/B0DPHX4VFQ) [**ANRABESS Womens Crop Tank Tops Soft Breathable Ribbed Slim Fit Comfy for Basic Casual Going Out&Daily Wear Large White**ANRABESS**$8.57**4.6★**▲ 36%**](https://www.amazon.com/dp/B0FVXM94C8) [**Artfish Womens Sleeveless Tank Top Form Fitting Scoop Neck Ribbed Knit Basic Cami Tight Fitted White XS**Artfish**$19.69**4.3★**▲ 34%**](https://www.amazon.com/dp/B093BMW7W8) [**Artfish Womens Sleeveless Shirt Ribbed Fitted Scoop Neck Basic Long Crop Tank Top Square White L**Artfish**$15.91**4.5★**▲ 34%**](https://www.amazon.com/dp/B09ZQKW4QZ) [**ANRABESS Womens Crop Tank Tops Soft Breathable Ribbed Slim Fit Comfy for Basic Casual Going Out&Daily Wear Medium White**ANRABESS**$8.44**4.6★**▲ 33%**](https://www.amazon.com/dp/B0FVXK23X1)
**~~View all trending →~~**
## **What buyers say about white cropped shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Amazing fit”*
**Quality-Overall**10%
*“Great quality shirt”*
**Soft Feel**8%
*“Really soft”*
**Comfort-Overall**8%
*“Super comfortable”*
**Color**7%
*“Nice white color”*
**Material Quality**5%
*“sturdy material”*
**Stretchability/Expandability/Elasticity**3%
*“The fabric is stretchy and comfortable”*
**Shape/Style**3%
*“Really cute and stylish”*
**Thickness**3%
*“The thickness on the front is perfect in appearance although the back is almost unacceptable its so see through”*
**Transparency**3%
*“Its easy and not see through”*
### **What buyers complain about **
**Size-Overall**26%
*“Runs large”*
**Material Quality**5%
*“Cheap material”*
**Transparency**5%
*“In my opinion the jersey fabric is a bit see through”*
**Thickness**4%
*“Material is thicker than I thought”*
**Quality-Overall**4%
*“Quality control poor”*
**Strap/String Quality**3%
*“Strap not sewed well”*
**Stretchability/Expandability/Elasticity**3%
*“almost like it had been stretched out”*
**Advertised Vs Actual Product**2%
*“does not look like photo”*
**Shape/Style**2%
*“Not flattering at all”*
**Chest Fit**2%
*“No support for my small chest”*
### **Top return reasons **
**Size-Overall**47%
**Length**12%
**Chest Fit**10%
**Material Quality**6%
**Thin**4%
**Transparency**3%
**Waist Fit**3%
**Advertised Vs Actual Product**2%
**Arm Fit**2%
**Quality-Overall**1%
## **Common questions**
- **Is white cropped shirt profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 65 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is +47.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the white cropped shirt niche?**
- 25 brands and 29 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in white cropped shirt?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Transparency. The return rate is 8.8% — above our launch gate.
- **When does demand for white cropped shirt peak?**
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the white cropped shirt niche?**
- Listings span $7.70–$27.39; the average listing price is $13.74 (sweet spot $15–$100). The average incumbent carries 2,343 reviews — the moat a new listing must climb.
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