---
title: "White Crop Top — $691K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/white-crop-top"
last_updated: "2026-08-09T13:22:02.319Z"
locale: en
meta:
description: "Niche score 61/100 · $691K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $691K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Crop Top — $691K/yr Amazon US Niche (2026) - Flapen"
---
# **white crop top**
**Worth a look**
Shows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 68Growth 64Conversion 11Competition 96Returns 17Price range 74Avg price 70Brand share 95Review moat 40Quality gap 55
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Brand share**
**Great****40%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$6.78–$38.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.41**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$691K**
$691K/yr · 5.5M searches
**Growth**
**Good****+42.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,460.44**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****7.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, white crop top is a $691K/yr Amazon United States market (5.5M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white crop top market data**
- **Units sold / yr**
- **40K–50K**
- avg 100–250/product
- **Revenue / yr**
- **$576K–$721K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#690**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**67 **▲rising
**Sellers**
**74**
**Top-5 brand share**
**40%**
Top 20: 75%
**Top-5 click share**
**15%**
Top 20: 36%
**Open market**
**54%**
- Trendy Queen13% - ANRABESS10% - Dalavch6% - CHICGAL6% - Tankaneo6% - Artfish5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +42.7% search growth over the last 90 days.
150K100KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/white-crop-top/trend)
## **Top white crop top search terms**
- **cropped t shirts for women**562K/yr+129.6%0.3% conv. - **white crop top**836K/yr+27.2%1.0% conv. - **cropped tank tops for women**420K/yr+125.7%0.4% conv. - **black crop top**574K/yr+3.2%0.5% conv. - **crop tank tops for women**315K/yr+52.9%0.4% conv. - **white crop tops for women**411K/yr+30.7%0.9% conv. - **plus size crop top**276K/yr+30.0%0.1% conv. - **graphic crop tops for women**209K/yr+48.7%0.0% conv. - **oversized cropped tshirts for women**142K/yr+95.8%0.2% conv. - **crop tank**134K/yr+108.4%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/white-crop-top/search-terms)
## **Top white crop top products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$14K4%$28K6%$41K8%$55K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dalavch 6 Pack Womens Crop Top Short Sleeve Athletic Workout Loose Fit**Dalavch**$33.61**4.7★1,559 rev](https://www.amazon.com/dp/B0DQBZ537S) [2**Trendy Queen Womens Double Lined Square Neck Tank Top White**Trendy Queen**$11.59**4.5★961 rev](https://www.amazon.com/dp/B0G13Z2LD7) [3**2Pcs Tank Tops for Women U Neck Sleeveless Crop Tops Basic Cropped Racerback Going Out Tops Athletic Sports Shirts M Black+White**AURUZA**$13.04**4.4★1,543 rev](https://www.amazon.com/dp/B0CS33925K) [4**ANRABESS Womens Crop Tank Tops Soft Breathable Ribbed Slim Fit Comfy for Basic Casual Going Out&Daily Wear Medium White**ANRABESS**$8.44**4.6★519 rev](https://www.amazon.com/dp/B0FVXK23X1) [5**Trendy Queen Womens Short Sleeve T Shirts - Buttery Soft Summer Crop Tops Slim Fit Y2k Basic Tees for Workout White M**Trendy Queen**$9.29**4.5★6,336 rev](https://www.amazon.com/dp/B0BVFNPSGN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Trendy Queen Womens Double Lined Square Neck Tank Top White**Trendy Queen**$11.59**961 rev7mo ago](https://www.amazon.com/dp/B0G13Z2LD7) [**HOPLYNN 5 Pack Crop Top T Shirts for Women Workout Gym Athletic Running Yoga Casual Short Sleeve Crew Neck Tee Shirts Tops 1 Black 1 White 1 Pink 1 Blue 1 Coffee Medium**HOPLYNN**$22.41**105 rev7mo ago](https://www.amazon.com/dp/B0G48TLDCD) [**ANRABESS Womens Crop Tank Tops Soft Breathable Ribbed Slim Fit Comfy for Basic Casual Going Out&Daily Wear Medium White**ANRABESS**$8.44**519 rev7mo ago](https://www.amazon.com/dp/B0FVXK23X1) [**ANRABESS Womens Crop Tank Tops Soft Breathable Ribbed Slim Fit Comfy for Basic Casual Going Out&Daily Wear Medium Black**ANRABESS**$8.55**519 rev7mo ago](https://www.amazon.com/dp/B0FVXK81GY) [**ANRABESS Womens Crop Tank Tops High Neck Sleeveless Ribbed Knit Slim Fit Shirts 2026 Summer Casual Basic Workout Clothes Black Medium**ANRABESS**$8.70**532 rev8mo ago](https://www.amazon.com/dp/B0FSKX3DP8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HOPLYNN 5 Pack Crop Top T Shirts for Women Workout Gym Athletic Running Yoga Casual Short Sleeve Crew Neck Tee Shirts Tops 1 Black 1 White 1 Pink 1 Blue 1 Coffee Medium**HOPLYNN**$22.41**4.6★**▲ 31%**](https://www.amazon.com/dp/B0G48TLDCD) [**ANYOCEAN Womens 3-Pack Spaghetti Strap U-Neck Slim Fit Camisole Relaxed Knit Tank Top Lounge & Beach Basic Crop Tops (25A034 3P Black White Brown M)**ANYOCEAN**$9.93**4.2★**▲ 27%**](https://www.amazon.com/dp/B0FPFTNXGB) [**Trendy Queen Womens Double Lined Square Neck Tank Top White**Trendy Queen**$11.59**4.5★**▲ 24%**](https://www.amazon.com/dp/B0G13Z2LD7) [**Crop Tops for Women Summer Short Sleeve Loose Fit T Shirts Casual Round Neck Rolled Basic Tees(Black M)**elescat**$7.77**4.4★**▲ 18%**](https://www.amazon.com/dp/B0DTYHQZHY) [**Artfish Womens Sleeveless Strappy Seamless Crop Tank Tops Square Neck Workout Fitness Basic Cropped Camis White XS**Artfish**$18.87**4.2★**▲ 17%**](https://www.amazon.com/dp/B09FDZJKPM)
**~~View all trending →~~**
## **What buyers say about white crop top**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Fits as expected”*
**Soft Feel**12%
*“Material is soft”*
**Comfort-Overall**9%
*“And comfortable”*
**Quality-Overall**8%
*“AMAZING QUALITY”*
**Material Quality**7%
*“comfortable material”*
**Color**7%
*“The colors are accurate”*
**Value For Money**3%
*“Great deal”*
**Stretchability/Expandability/Elasticity**3%
*“nice stretch”*
**Shape/Style**3%
*“Really Flattering”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Size-Overall**24%
*“Didn't fit right”*
**Transparency**6%
*“The white one is definitely more transparent”*
**Material Quality**5%
*“Cheap material”*
**Quality-Overall**5%
*“Very cheaply made”*
**Thickness**4%
*“thicker than expected”*
**Color**3%
*“not so much of the color showing through”*
**Advertised Vs Actual Product**2%
*“False advertising”*
**Stretchability/Expandability/Elasticity**2%
*“Not stretchy”*
**Shape/Style**2%
*“Not flattering”*
**Smell**1%
*“I cant get the smell out”*
### **Top return reasons **
**Size-Overall**48%
**Length**12%
**Chest Fit**8%
**Material Quality**7%
**Thin**3%
**Transparency**3%
**Waist Fit**3%
**Advertised Vs Actual Product**2%
**Sleeve Fit**2%
**Shape/Style**2%
## **Common questions**
- **Is white crop top profitable to sell on Amazon United States?**
- The niche generates $691K/yr across 176 tracked products. 27 of 50 products launched in the last 360 days are still selling. 90-day search growth is +42.7%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the white crop top niche?**
- 67 brands and 74 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in white crop top?**
- Top complaints mined from reviews: Size-Overall, Transparency, Material Quality. The return rate is 7.3% — above our launch gate.
- **When does demand for white crop top peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the white crop top niche?**
- Listings span $6.78–$38.51; the average listing price is $14.41 (sweet spot $15–$100). The average incumbent carries 2,460 reviews — the moat a new listing must climb.
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