---
title: "White Crewneck Sweatshirt — $157K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/white-crewneck-sweatshirt"
last_updated: "2026-08-09T09:24:48.778Z"
locale: en
meta:
description: "Niche score 41/100 · $157K/yr market · 531K searches/yr · $21.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $157K/yr market · 531K searches/yr · $21.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Crewneck Sweatshirt — $157K/yr Amazon US Niche (2026) - Flapen"
---
# **white crewneck sweatshirt**
**Skip it**
Soft demand (-47.3% this quarter) — this niche doesn't clear our bar today.
Market size 33Growth 1Conversion 17Competition 80Returns 3Price range 78Avg price 91Brand share 55Review moat 24Quality gap 63
**Avg price**
**Great****$21.46**
avg listing price — sweet spot $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Price range**
**Great****$9.67–$35.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$157K**
$157K/yr · 531K searches
**Review moat**
**Bad****6,690.24**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.2%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-47.3%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, white crewneck sweatshirt is a $157K/yr Amazon United States market (531K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white crewneck sweatshirt market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$215K–$268K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#150**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**27 **▲rising
**Sellers**
**58**
**Top-5 brand share**
**72%**
Top 20: 96%
**Top-5 click share**
**35%**
Top 20: 71%
**Open market**
**24%**
- Amazon Essentials40% - Gildan13% - BTFBM7% - ANRABESS6% - PRETTYGARDEN6% - Dokotoo4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -47.3% search growth over the last 90 days.
23K18KSpike '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 6.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/white-crewneck-sweatshirt/trend)
## **Top white crewneck sweatshirt search terms**
- **white sweatshirt women**178K/yr-51.7%1.1% conv. - **womens white sweatshirt**64K/yr-47.5%1.2% conv. - **white crewneck**47K/yr-26.5%1.5% conv. - **white crewneck sweatshirt**59K/yr-45.8%1.6% conv. - **white crew neck**19K/yr-32.4%0.4% conv. - **white sweatshirt for women**17K/yr-49.3%0.6% conv. - **white crew neck sweatshirt women**15K/yr-43.8%1.5% conv. - **white womens sweatshirt**16K/yr-44.8%1.5% conv. - **white crewneck sweatshirt women**16K/yr-57.5%1.5% conv. - **white pullover women**12K/yr-61.7%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/white-crewneck-sweatshirt/search-terms)
## **Top white crewneck sweatshirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$9K9%$14K12%$19K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Womens Fleece Crewneck Long Sleeve Pullover Sweatshirt (Available in Plus Size) White Small**Amazon Essentials**$12.90**4.3★19,820 rev](https://www.amazon.com/dp/B08XQYKFHJ) [2**Gildan Adult Fleece Crewneck Sweatshirt Style G18000 Multipack White (1-Pack) Large**Gildan**$11.01**4.6★48,488 rev](https://www.amazon.com/dp/B07M61L594) [3**ANRABESS Womens Long Sleeve Crewneck Oversized Sweatshirts White L**ANRABESS**$25.10**4.4★1,735 rev](https://www.amazon.com/dp/B0C2TP6SK1) [4**Amazon Essentials Womens Relaxed-Fit Crewneck Pullover Long-Sleeve Sweatshirt Eggshell White Small**Amazon Essentials**$15.69**4.3★822 rev](https://www.amazon.com/dp/B0BHTD3XT5) [5**BTFBM Womens Casual Crewneck Sweatshirts Long Sleeve Side Slit Workout Fleece Pullover Top 2026 Fall Fashion Clothing(White Medium)**BTFBM**$31.35**4.2★421 rev](https://www.amazon.com/dp/B0D9LF8RVV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAPICK Womens Cropped Sweatshirt Oversized Crewneck Cotton Long Sleeve Boxy Crop Pullover Casual Lightweight Athleisure Top White**MAPICK**$20.45**39 rev5mo ago](https://www.amazon.com/dp/B0GL7KSHCF) [**TICTICMIMI Womens Crewneck Sweatshirts Lightweight Long Sleeve Tunic Tops Cute Pullover Shirts White**TICTICMIMI**$20.99**570 rev1y ago](https://www.amazon.com/dp/B0DFWCPR93) [**BTFBM Womens Casual Crewneck Sweatshirts Long Sleeve Side Slit Workout Fleece Pullover Top 2026 Fall Fashion Clothing(White Medium)**BTFBM**$31.35**421 rev1y ago](https://www.amazon.com/dp/B0D9LF8RVV) [**PRETTYGARDEN Womens Half Zip Oversized Sweatshirts Fleece Hoodies 2026 Trendy Long Sleeve Pullover Tops Y2k Fall Travel Outfits (White M)**PRETTYGARDEN**$34.93**506 rev2y ago](https://www.amazon.com/dp/B0D7B6RH5B) [**PRETTYGARDEN Womens Half Zip Oversized Sweatshirts Fleece Hoodies 2026 Trendy Long Sleeve Pullover Tops Y2k Fall Travel Outfits (White L)**PRETTYGARDEN**$35.03**506 rev2y ago](https://www.amazon.com/dp/B0D7BFVLJM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Relaxed-Fit Crewneck Pullover Long-Sleeve Sweatshirt Eggshell White X-Large**Amazon Essentials**$15.15**4.3★**▲ 131%**](https://www.amazon.com/dp/B0BHT8T65W) [**MAPICK Womens Cropped Sweatshirt Oversized Crewneck Cotton Long Sleeve Boxy Crop Pullover Casual Lightweight Athleisure Top White**MAPICK**$20.45**4.2★**▲ 127%**](https://www.amazon.com/dp/B0GL7KSHCF) [**Amazon Essentials Mens Oversized-Fit Crewneck Sweatshirt Eggshell White XX-Large**Amazon Essentials**$18.08**4.5★**▲ 120%**](https://www.amazon.com/dp/B0BJDDJLJ9) [**Amazon Essentials Womens Relaxed-Fit Crewneck Pullover Long-Sleeve Sweatshirt Eggshell White Medium**Amazon Essentials**$14.76**4.3★**▲ 108%**](https://www.amazon.com/dp/B0BHTBD5WG) [**Amazon Essentials Mens Oversized-Fit Crewneck Sweatshirt Eggshell White Medium**Amazon Essentials**$18.39**4.5★**▲ 97%**](https://www.amazon.com/dp/B0BJDGXK85)
**~~View all trending →~~**
## **What buyers say about white crewneck sweatshirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**15%
*“Great fit”*
**Quality-Overall**11%
*“Beautiful quality”*
**Comfort-Overall**11%
*“Very comfortable”*
**Soft Feel**8%
*“soft material”*
**Warmth**8%
*“it keeps you warm”*
**Material Quality**5%
*“Cute and thick quality material”*
**Color**4%
*“Crisp crisp white color”*
**Value For Money**4%
*“Definitely worth the price”*
**Weight Light**4%
*“Very lightweight doesn't pill”*
**Thickness**3%
*“good thickness”*
### **What buyers complain about **
**Size-Overall**20%
*“Bigger than expected”*
**Color**7%
*“off white color”*
**Material Quality**6%
*“Material wasnt what I thought”*
**Thickness**6%
*“Will say only downside is with the thick material”*
**Quality-Overall**5%
*“Low low quality”*
**Advertised Vs Actual Product**3%
*“looks nothing like the picture”*
**Transparency**2%
*“Transparent White Shirt :”*
**Sleeve Fit**2%
*“Given that, the sleeves are especially tight”*
**Shrinkage Resistance**2%
*“Shrinks”*
**Weight Heavy**2%
*“The hood is very heavy”*
### **Top return reasons **
**Size-Overall**49%
**Material Quality**6%
**Thin**6%
**Sleeve Fit**5%
**Length**5%
**Color**3%
**Advertised Vs Actual Product**3%
**Chest Fit**2%
**Waist Fit**2%
**Shoulder Fit**2%
## **Common questions**
- **Is white crewneck sweatshirt profitable to sell on Amazon United States?**
- The niche generates $157K/yr across 55 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -47.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the white crewneck sweatshirt niche?**
- 27 brands and 58 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in white crewneck sweatshirt?**
- Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 11.2% — above our launch gate.
- **When does demand for white crewneck sweatshirt peak?**
- Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 6.0× the quietest.
- **What does it cost to enter the white crewneck sweatshirt niche?**
- Listings span $9.67–$35.03; the average listing price is $21.46 (sweet spot $15–$100). The average incumbent carries 6,690 reviews — the moat a new listing must climb.
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