---
title: "White Collared Shirt Men — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/white-collared-shirt-men"
last_updated: "2026-08-06T04:43:12.542Z"
locale: en
meta:
description: "Niche score 49/100 · $58K/yr market · 101K searches/yr · $20.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $58K/yr market · 101K searches/yr · $20.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Collared Shirt Men — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **white collared shirt men**
**Skip it**
High returns (12.4%) — this niche doesn't clear our bar today.
Market size 15Growth 56Conversion 35Competition 76Returns 0Price range 89Avg price 90Brand share 78Review moat 24Quality gap 52
**Avg price**
**Great****$20.85**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.25–$51.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Growth**
**Good****+30.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,781.96**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$58K**
$58K/yr · 101K searches
**Returns**
**Bad****12.4%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, white collared shirt men is a $58K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 57% of demand. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white collared shirt men market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$52K–$63K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#269**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**57%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 77%
**Open market**
**36%**
- Alimens & Gentle15% - Lion Nardo13% - J.VER12% - DELCARINO8% - Lusead8% - JEMITOP8%
## **Demand**
Weekly Amazon search volume, last 43 weeks — +30.0% search growth over the last 90 days.
10K6KSpike '25Spike '26Sep '25Nov '25Dec '25Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/white-collared-shirt-men/trend)
## **Top white collared shirt men search terms**
- **slim fit white dress shirts for men**18K/yr+28.8%2.9% conv. - **white slim fit dress shirts for men**19K/yr+21.7%2.7% conv. - **mens slim fit white dress shirt**14K/yr+34.5%2.9% conv. - **mens white slim fit dress shirt**8K/yr+51.1%2.4% conv. - **slim fit white dress shirt**8K/yr+29.8%1.8% conv. - **slim fit mens shirt**7K/yr+10.9%0.1% conv. - **pronto uomo**7K/yr+2.3%0.0% conv. - **extra slim fit dress shirt**5K/yr+60.4%0.4% conv. - **white dress shirt men slim fit**6K/yr+30.4%3.9% conv. - **slim white dress shirt for men**5K/yr+43.6%1.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/white-collared-shirt-men/search-terms)
## **Top white collared shirt men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$5K12%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alimens & Gentle Mens White Dress Shirt Long Sleeve Stain Shield Button Down Shirts Slim Fit Wedding Church M**Alimens & Gentle**$19.86**4.4★4,161 rev](https://www.amazon.com/dp/B0BRWNDDT8) [2**DELCARINO Mens Long Sleeve Button Up Shirts Solid Slim Fit Casual Business Formal Dress Shirt White Medium**DELCARINO**$15.11**4.5★10,792 rev](https://www.amazon.com/dp/B094Z8P8BP) [3**Lusead White Dress Shirts for Men Wedding Wrinkle Free Long Sleeve Stretch Formal Slim Fit Button Down Tuxedo Shirt**Lusead**$15.08**4.6★3,144 rev](https://www.amazon.com/dp/B0DYTCM1LR) [4**J.VER Mens Dress Shirts Solid Long Sleeve Stretch Wrinkle-Free Formal Shirt Business Casual Button Down Shirts White Medium**J.VER**$18.70**4.5★7,157 rev](https://www.amazon.com/dp/B09JFR8HTV) [5**Lion Nardo Slim Fit White Dress Shirt for Men Wrinkle Free Mens Dress Shirts Long Sleeve Tall Muscle Fit Button Up Shirt**Lion Nardo**$24.20**4.5★5,363 rev](https://www.amazon.com/dp/B0CC2FCKG3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Van Heusen mens Slim Fit Flex Collar Stretch Solid Dress Shirt White 15.5 Neck 32 -33 Sleeve Medium US**Van Heusen**$23.36**315 rev3mo ago](https://www.amazon.com/dp/B06W2FYPD9) [**Tommy Hilfiger Mens Dress Shirt Slim Fit Non Iron Solid White 15.5 Neck 32-33 Sleeve**Tommy Hilfiger**$35.45**3,943 rev3mo ago](https://www.amazon.com/dp/B0195YXL3O) [**Unlisted by Kenneth Cole mens Slim Fit Solid Dress Shirt White 14 -14.5 Neck 32 -33 Sleeve US**Kenneth Cole**$19.36**14,457 rev3mo ago](https://www.amazon.com/dp/B01M1JTRYF) [**Lion Nardo Mens White Dress Shirt Slim Fit Mens Button Down Shirt Stretch Stain Proof Long Sleeve Wrinkle Free Button Down Shirts Business Casual Shirts Formal Wedding**Lion Nardo**$19.77**86 rev6mo ago](https://www.amazon.com/dp/B0GFCY4S9D) [**Lion Nardo White Dress Shirt for Men Slim Fit Button Down Shirt Men Stretch Stain Proof Long Sleeve Wrinkle Free Button Up Shirts Business Casual Shirts Formal Wedding**Lion Nardo**$19.17**86 rev6mo ago](https://www.amazon.com/dp/B0GFCYF71S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**J.VER White Dress Shirt for Men Stretch Long Sleeve Formal Shirt Solid Business Casual Button Down Shirts for Wedding Prom**J.VER**$16.05**4.5★**▲ 78%**](https://www.amazon.com/dp/B0DNMD914V) [**Lion Nardo Mens White Dress Shirt Slim Fit Mens Button Down Shirt Stretch Stain Proof Long Sleeve Wrinkle Free Button Down Shirts Business Casual Shirts Formal Wedding**Lion Nardo**$19.77**4.2★**▲ 76%**](https://www.amazon.com/dp/B0GFCY4S9D) [**Lion Nardo White Dress Shirt for Men Slim Fit Button Down Shirt Men Stretch Stain Proof Long Sleeve Wrinkle Free Button Up Shirts Business Casual Shirts Formal Wedding**Lion Nardo**$19.17**4.2★**▲ 60%**](https://www.amazon.com/dp/B0GFCYF71S) [**JEMITOP Mens Stretch Wrinkle Free Dress Shirts Formal Wedding Prom Long Sleeve Slim Fit Button Down Shirt Solid White M**JEMITOP**$17.41**4.5★**▲ 58%**](https://www.amazon.com/dp/B0CQX35ZST) [**Beninos Mens Dress Shirts Solid Long Sleeve Texture Business Casual Button Down Shirts (C455 White M)**Beninos**$14.47**4.5★**▲ 58%**](https://www.amazon.com/dp/B0746CT87M)
**~~View all trending →~~**
## **What buyers say about white collared shirt men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**40%
*“The fit was accurate”*
**Quality-Overall**11%
*“The quality feels solid for the price”*
**Material Quality**7%
*“Good material”*
**Comfort-Overall**7%
*“Extremely comfortable”*
**Value For Money**6%
*“Excellent value”*
**Stretchability/Expandability/Elasticity**4%
*“Nice and stretchy”*
**Soft Feel**3%
*“the material is very soft and looks good”*
**Color**3%
*“Great quality-Bought in multiple colors”*
**Wrinkle**3%
*“does not wrinkle”*
**Breathability**2%
*“Its breathable”*
### **What buyers complain about **
**Size-Overall**23%
*“Too small”*
**Quality-Overall**10%
*“It is lower quality made”*
**Material Quality**8%
*“Weird material”*
**Wrinkles**5%
*“It is not wrinkle free”*
**Advertised Vs Actual Product**3%
*“a bit misleading”*
**Collar Quality**3%
*“no slots for collar stays”*
**Color**3%
*“Its not white”*
**Product Condition**3%
*“Came used”*
**Stretchability/Expandability/Elasticity**3%
*“Not stretchy at all”*
**Neck Fit**2%
*“Works great, a little big around the neck”*
### **Top return reasons **
**Size-Overall**46%
**Sleeve Fit**9%
**Material Quality**8%
**Chest Fit**6%
**Neck Fit**5%
**Length**3%
**Thin**3%
**Arm Fit**2%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
## **Common questions**
- **Is white collared shirt men profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 46 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is +30.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the white collared shirt men niche?**
- 20 brands and 32 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in white collared shirt men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 12.4% — above our launch gate.
- **What does it cost to enter the white collared shirt men niche?**
- Listings span $12.25–$51.60; the average listing price is $20.85 (sweet spot $15–$100). The average incumbent carries 5,782 reviews — the moat a new listing must climb.
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