---
title: "Reviews — white button down shirt women - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/white-button-down-shirt-women/reviews"
last_updated: "2026-08-09T11:32:37.185Z"
locale: en
meta:
  description: "Niche score 54/100 · $958K/yr market · 7.6M searches/yr · $16.68 avg price. High returns (12.3%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $958K/yr market · 7.6M searches/yr · $16.68 avg price. High returns (12.3%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — white button down shirt women - Flapen"
---

# **white button down shirt women**

**Worth a look**

Shows a fragmented shelf (top 5 take 20% of clicks), but high returns (12.3%) keeps it on the watch list.

Market size 77Growth 22Conversion 10Competition 95Returns 0Price range 70Avg price 79Brand share 70Review moat 40Quality gap 76

**Competition**

**Incredible****20%**

top-5 click share — an open shelf

**Avg price**

**Great****$16.68**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$958K**

$958K/yr · 7.6M searches

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$9.30–$28.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,525.73**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****12.3%**

return rate — above 5% kills the launch gate

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Reviews