---
title: "white bikini — $970K/yr Amazon United States Niche, Score 70/100 - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/white-bikini"
last_updated: "2026-07-20T19:15:10.791Z"
locale: en
meta:
description: "white bikini shows demand growing +150.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "white bikini shows demand growing +150.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "white bikini — $970K/yr Amazon United States Niche, Score 70/100 - Flapen"
---
# **white bikini**
**Worth a look**
Shows demand growing +150.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 77Growth 96Conversion 9Competition 96Returns 0Price range 87Avg price 95Brand share 95Review moat 49Quality gap 76
**Growth**
**Incredible****+150.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$27.18**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.23–$60.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$970K**
$970K/yr · 5.2M searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,621.25**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****13.9%**
return rate — above 6% kills the launch gate
According to Flapen's Amazon United States niche tracking, white bikini is a $970K/yr Amazon United States market (5.2M searches/yr). The top 5 brands hold 37% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 70/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **40K–50K**
- avg 250–500/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Launch success**
- **29%**
- 12 of 41 new (360d)
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#204**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **164 days**
## **Competition**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**53 **▼falling
**Sellers**
**64**
**Top-5 brand share**
**37%**
Top 20: 78%
**Top-5 click share**
**16%**
Top 20: 36%
**Open market**
**59%**
- Suvimuga11% - swimall7% - ZAFUL7% - Zuvebamyo7% - geluboao4% - Zonsaoja4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +150.3% search growth over the last 90 days.
600K400KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 10.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/white-bikini/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$19K4%$39K6%$58K8%$78K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 135 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Women Two Piece Swimsuit Sexy Swimwear Halter String Triangle Bikini Sets Red M**Suvimuga**$25.68**4.4★13,467 rev](https://www.amazon.com/dp/B088FQCNSB) [2**Women Two Piece Swimsuit Sexy Swimwear Halter String Triangle Bikini Sets White M**Suvimuga**$23.21**4.4★13,467 rev](https://www.amazon.com/dp/B089N5DXP4) [3**swimall Womens Thong Bikini Set Sexy String High Cut Triangle Swimsuit Two Piece Brazilian Bathing Suit - 505 - White - Medium**swimall**$31.06**4.2★261 rev](https://www.amazon.com/dp/B0F7GX1YPQ) [4**swimall Womens Thong Bikini Set Sexy String High Cut Triangle Swimsuit Two Piece Brazilian Bathing Suit - 505 - White - Small**swimall**$31.01**4.2★261 rev](https://www.amazon.com/dp/B0F7H11VB5) [5**Red Women 3 Piece Swimsuits - Sexy Triangle Bikini Sets with Cover Up Halter String Tie Side Bathing Suits M**Daci**$21.33**4.7★420 rev](https://www.amazon.com/dp/B0DLKPXT5J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**swimall Womens Halter Triangle Bikini Set Gold Metallic Plaid Two Piece Swimsuit Textured Bathing Suit - 630 / Red - Small**swimall**$33.71**22 rev1mo ago](https://www.amazon.com/dp/B0H2LRZWJG) [**TASHEHE Womens Triangle Bikini Set Sexy String Halter Swimsuit Cute Ruffle Trim Two Piece Bathing Suit - 627 / White - Small**TASHEHE**$30.15**23 rev3mo ago](https://www.amazon.com/dp/B0GXCX9S3G) [**TASHEHE Womens Halter Bikini Set Sexy Triangle Two Piece Swimsuit Double String Bathing Suit - 619 - White - Medium**TASHEHE**$29.84**26 rev3mo ago](https://www.amazon.com/dp/B0GWGX8Y66) [**SWIMLANCE Womens V Neck Triangle Bikini Top Cheeky Swimsuit Adjustable Back Self Tie Spaghetti Straps Bathing Suit(White M)**SWIMLANCE**$16.35**19 rev3mo ago](https://www.amazon.com/dp/B0GTLKHMJT) [**Zuvebamyo Women Two Piece Bikini Set U Wire Wide Straps Bathing Suits Cheeky Ruched Swimsuit Red S**Zuvebamyo**$18.55**32 rev4mo ago](https://www.amazon.com/dp/B0GLGGFZ9V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZAFUL Womens Polka Dot Bikini Set Double Layer Halter Swimsuit Colorblock Side Tie 2 Piece Bathing Suit 0-Red M**ZAFUL**$31.65**4.1★**▲ 18%**](https://www.amazon.com/dp/B0FZHWMQKS) [**ZAFUL Women High Cut Bikini Sets String Sexy Swimsuit Two Piece Underwire Bathing Suit Brazilian Cheeky Cut Out Cute Swimwear Gingham Red M**ZAFUL**$32.35**4.1★**▲ 17%**](https://www.amazon.com/dp/B0FC2RVSG3) [**SUUKSESS Women Sexy One Piece Tummy Control Swimsuit Strapless Bandeau Slimming Halter Swimwear 2025 Colorblock Backless Bathing Suit (Red Medium)**SUUKSESS**$34.62**4.0★**▲ 17%**](https://www.amazon.com/dp/B0G2RJWG79) [**TASHEHE Womens Triangle Bikini Set Sexy String Halter Swimsuit Cute Ruffle Trim Two Piece Bathing Suit - 627 / White - Small**TASHEHE**$30.15**4.9★**▲ 17%**](https://www.amazon.com/dp/B0GXCX9S3G) [**QGIUG Women Sexy High Cut Cheeky One Piece Swimsuits Monokini Plunge V Neck Cutout Bathing Suit Beach Pool Party Rave Outfits White Large**QGIUG**$35.53**4.1★**▲ 17%**](https://www.amazon.com/dp/B0GHPGSYZR)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**27%
*“Very flattering fit”*
**Color**11%
*“Perfect color and true to size”*
**Shape/Style**9%
*“Flattering”*
**Quality-Overall**9%
*“Quality is fine and the fit was good, sizing accurate”*
**Comfort-Overall**7%
*“I feel comfortable wearing it”*
**Material Quality**7%
*“The material is durable”*
**Adjustability/Rotatability/Reclining**2%
*“The triangle top is adjustable”*
**Strap/String Quality**2%
*“has adjustable straps”*
**Value For Money**2%
*“Good value”*
**Chest Fit**1%
*“The cups fit perfectly on my small bust”*
### **What buyers complain about **
**Size-Overall**20%
*“Sizing runs large”*
**Color**10%
*“Faded”*
**Quality-Overall**6%
*“The quality of this swimsuit is just not there”*
**Value For Money**3%
*“A little on the pricey side”*
**Strap/String Quality**3%
*“It gets marked down because the stitching where the strap goes is poor”*
**Product Condition**3%
*“Bathing suit came used and damaged”*
**Chest Fit**3%
*“The top isn't ideal for big chests”*
**Thickness**2%
*“The fabric is thicker”*
**Transparency**2%
*“The bikini bottom becomes transparent when it gets wet”*
**Advertised Vs Actual Product**2%
*“Its hard to see in the picture”*
### **Top return reasons **
**Size-Overall**46%
**Chest Fit**17%
**Waist Fit**5%
**Hip Fit**5%
**Color**4%
**Length**4%
**Shape/Style**3%
**Material Quality**3%
**Advertised Vs Actual Product**3%
**Feet Fit**2%
## **Common questions**
- **Is white bikini profitable to sell on Amazon United States?**
- The niche generates $970K/yr across 135 tracked products. 12 of 41 products launched in the last 360 days are still selling. 90-day search growth is +150.3%. Flapen's verdict: Worth a look (70/100).
- **How competitive is the white bikini niche?**
- 53 brands and 64 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in white bikini?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 13.9% — above our launch gate.
- **When does demand for white bikini peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 10.5× the quietest.
- **What does it cost to enter the white bikini niche?**
- Listings span $10.23–$60.76; the average listing price is $27.18 (sweet spot $15–$100). The average incumbent carries 1,621 reviews — the moat a new listing must climb.
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