---
title: "White Bathrobe — $46K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/white-bathrobe"
last_updated: "2026-08-09T09:22:07.330Z"
locale: en
meta:
description: "Niche score 42/100 · $46K/yr market · 114K searches/yr · $28.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $46K/yr market · 114K searches/yr · $28.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Bathrobe — $46K/yr Amazon US Niche (2026) - Flapen"
---
# **white bathrobe**
**Skip it**
A small market ($46K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 22Conversion 17Competition 69Returns 20Price range 89Avg price 95Brand share 62Review moat 23Quality gap 60
**Avg price**
**Incredible****$28.98**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.31–$99.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,573.8**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$46K**
$46K/yr · 114K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, white bathrobe is a $46K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white bathrobe market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$58K–$72K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#216**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**68%**
Top 20: 97%
**Top-5 click share**
**44%**
Top 20: 78%
**Open market**
**27%**
- PAVILIA26% - Amazon Essentials13% - NY Threads11% - Turquaz9% - Alpine Swiss9% - Turkish Linen5%
## **Demand**
Weekly Amazon search volume, last 40 weeks — -5.5% search growth over the last 90 days.
5K4KSpike '25Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/white-bathrobe/trend)
## **Top white bathrobe search terms**
- **white bath robe**15K/yr+0.9%1.9% conv. - **white bathrobe**17K/yr+1.6%1.5% conv. - **white fluffy robe**10K/yr-18.1%0.6% conv. - **white cotton robes for women**6K/yr+17.3%1.0% conv. - **white bathrobe women**8K/yr-2.8%1.2% conv. - **robe white**7K/yr-3.7%1.0% conv. - **bata blanca**5K/yr+5.7%0.3% conv. - **plus size white robe**5K/yr+15.5%0.2% conv. - **white bath robe women**6K/yr-18.9%2.4% conv. - **white hotel robe**5K/yr-3.7%1.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/white-bathrobe/search-terms)
## **Top white bathrobe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$6K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PAVILIA White Women Robe Fleece Plush Soft Fluffy Fuzzy Cozy Warm Lightweight Bathrobe Shower Spa House Long Robe for Women S/M**PAVILIA**$19.56**4.5★3,475 rev](https://www.amazon.com/dp/B0CPN9D1MF) [2**alpine swiss Blair Womens Cotton Terry Cloth Bathrobe Shawl Collar Velour Spa Robe White Small / Medium**Alpine Swiss**$53.17**4.5★2,048 rev](https://www.amazon.com/dp/B078TF1S71) [3**Turquaz Lightweight Waffle Knit Kimono Bathrobe - Soft Cotton Blend Spa Robe Fast-Drying Full-Length Unisex Robes for Women**Turquaz**$28.94**4.4★10,435 rev](https://www.amazon.com/dp/B01LZ2P06W) [4**Amazon Essentials Womens Lightweight Cotton Blend Waffle Mid-Length Bathrobe Breathable Loungewear (Available in Plus Size) White Medium**Amazon Essentials**$20.79**4.6★802 rev](https://www.amazon.com/dp/B08X9D47MR) [5**PAVILIA White Women Robe Fleece Plush Soft Fluffy Fuzzy Cozy Warm Lightweight Bathrobe Shower Spa House Long Robe for Women L/XL**PAVILIA**$19.09**4.5★3,475 rev](https://www.amazon.com/dp/B0CPN2MT25)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Soft Robe For WomenWarm Plush Bath Robes FemaleSpa Towel After Shower Lightweight Long Bathrobe (US Alpha Small Medium Regular Regular White)**EEEYLK**$19.69**201 rev1y ago](https://www.amazon.com/dp/B0DSTXG65T) [**PJGGZ Mens Shawl Collar Bathrobe Soft Long Towel Robe for Men - Super Absorbent Quick Dry yet Warm(White L/XL)**PJGGZ**$22.89**794 rev1y ago](https://www.amazon.com/dp/B0DRNWDFLM) [**Yurhap Premium Robes for Women - Super Soft Cozy Fleece Womens Robe Plush Long Bathrobe**Yurhap**$21.69**3,616 rev2y ago](https://www.amazon.com/dp/B0D128T9BK) [**Waffle Knit Lightweight Kimono Spa & Bath Robes for Women and Men - Quick Dry - Soft (US Alpha One Size Regular Regular White)**KAHAF COLLECTION**$16.64**294 rev2y ago](https://www.amazon.com/dp/B0CYRDCSQK) [**KORBLISS Robes for WomenPremium Plush Fleece Long Bathrobe Shawl Collar Soft Warm Pockets and Belt White L**KORBLISS**$18.32**453 rev2y ago](https://www.amazon.com/dp/B0CXPZH8HV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brooklinen Luxury Cotton Bath Robe OEKO-TEX Certified Ultra Soft Adjustable Plush & Machine Washable Premium Turkish Plush Robes for Women & Men (White Extra Small)**Brooklinen**$97.14**4.3★**▲ 105%**](https://www.amazon.com/dp/B0BV3QRBNJ) [**Soft Robe For WomenWarm Plush Bath Robes FemaleSpa Towel After Shower Lightweight Long Bathrobe (US Alpha Small Medium Regular Regular White)**EEEYLK**$19.69**4.5★**▲ 98%**](https://www.amazon.com/dp/B0DSTXG65T) [**NY Threads Waffle Robes for Women Soft Womens Robe Lightweight Knee-Length Womens Bathrobe Large White**NY Threads**$17.79**4.6★**▲ 67%**](https://www.amazon.com/dp/B0CR1DMTMW) [**PAVILIA Premium Womens Plush Soft Robe Fluffy Warm Fleece Sherpa Shaggy Bathrobe (L/XL White)**PAVILIA**$29.36**4.6★**▲ 64%**](https://www.amazon.com/dp/B098V18FFF) [**MONARCH Plush Lined Microfiber Bath Robe for Men or Women Soft Microfiber Shell with Polyester Lining Generously Sized Resort-Grade Spa & Hotel Robe with Pockets - Machine Washable (White)**MONARCH**$99.12**4.6★**▲ 61%**](https://www.amazon.com/dp/B00GJAV8YW)
**~~View all trending →~~**
## **What buyers say about white bathrobe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**19%
*“Soft and absorbent”*
**Comfort-Overall**14%
*“Quality and comfort”*
**Size-Overall**10%
*“Fits many sizes”*
**Quality-Overall**9%
*“The quality is solid”*
**Warmth**7%
*“Its the perfect warmth for me”*
**Value For Money**5%
*“Worth IT”*
**Material Quality**4%
*“Comfortable and heavy material”*
**Weight Light**3%
*“not too heavy or too light”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Thickness**2%
*“Its thickness is just right - absorbent enough for after shower use without being bulky”*
### **What buyers complain about **
**Size-Overall**19%
*“Bigger than expected”*
**Quality-Overall**9%
*“Not well made”*
**Thickness**9%
*“Not super thick”*
**Material Quality**7%
*“Thin Material That Looks Cheap”*
**Durability**3%
*“fraying after only a few months”*
**Thin**3%
*“Very thin and cotton is rough”*
**Hard Feel**2%
*“it's not soft”*
**Value For Money**2%
*“Not worth the money”*
**Pilling/Linting**2%
*“It's snowing lint”*
**Weight Heavy**2%
*“Way too heavy of what I”*
### **Top return reasons **
**Size-Overall**33%
**Material Quality**15%
**Thin**10%
**Length**9%
**Sleeve Fit**5%
**Quality-Overall**4%
**Advertised Vs Actual Product**3%
**Color**3%
**Chest Fit**2%
**Transparency**1%
## **Common questions**
- **Is white bathrobe profitable to sell on Amazon United States?**
- The niche generates $46K/yr across 49 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the white bathrobe niche?**
- 25 brands and 33 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in white bathrobe?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 6.5% — above our launch gate.
- **What does it cost to enter the white bathrobe niche?**
- Listings span $8.31–$99.12; the average listing price is $28.98 (sweet spot $15–$100). The average incumbent carries 8,574 reviews — the moat a new listing must climb.
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