---
title: "Search terms — wave cap - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/wave-cap/search-terms"
last_updated: "2026-08-06T11:19:21.670Z"
locale: en
meta:
  description: "Niche score 49/100 · $352K/yr market · 656K searches/yr · $11.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $352K/yr market · 656K searches/yr · $11.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — wave cap - Flapen"
---

# **wave cap**

**Skip it**

Soft demand (-0.5% this quarter) — this niche doesn't clear our bar today.

Market size 53Growth 25Conversion 55Competition 32Returns 86Price range 35Avg price 46Brand share 42Review moat 43Quality gap 78

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$352K**

$352K/yr · 656K searches

**Avg price**

**Okay****$11.56**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,179.39**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$5.76–$20.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-0.5%**

90-day search growth — must beat 0% to launch

## Search terms