---
title: "Waterproof Wallet — $156K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/waterproof-wallet"
last_updated: "2026-08-09T09:22:46.660Z"
locale: en
meta:
description: "Niche score 46/100 · $156K/yr market · 534K searches/yr · $15.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $156K/yr market · 534K searches/yr · $15.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Waterproof Wallet — $156K/yr Amazon US Niche (2026) - Flapen"
---
# **waterproof wallet**
**Skip it**
Weak search conversion (1.8%) — this niche doesn't clear our bar today.
Market size 33Growth 49Conversion 23Competition 81Returns 33Price range 79Avg price 77Brand share 36Review moat 24Quality gap 37
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Great****$7.43–$45.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$15.94**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+19.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$156K**
$156K/yr · 534K searches
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****5,028.32**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, waterproof wallet is a $156K/yr Amazon United States market (534K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Apr–Jun–Jul. Verdict: Skip it — 46/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **waterproof wallet market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$159K–$199K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#346**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**83%**
Top 20: 99%
**Top-5 click share**
**34%**
Top 20: 66%
**Open market**
**15%**
- Chums60% - CHERRY CHICK11% - APTENSKO7% - DRIPAC3% - CHENSPRX2% - AiRunTech2% - Open — no brand owns it (17 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +19.4% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Jun, Jul · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/waterproof-wallet/trend)
## **Top waterproof wallet search terms**
- **chums wallet**234K/yr+16.2%1.6% conv. - **waterproof wallet**98K/yr+29.5%1.2% conv. - **chums surfshorts wallet**36K/yr+23.0%2.3% conv. - **waterproof wallet for men**25K/yr+2.8%1.0% conv. - **waterproof wallet for swimming**15K/yr+15.3%1.8% conv. - **water proof wallet**11K/yr+63.4%1.5% conv. - **chums wallet for men**16K/yr+1.8%1.6% conv. - **waterproof money holder**11K/yr-14.2%1.3% conv. - **waterproof money pouch**10K/yr+15.6%0.8% conv. - **water proof wallet for men**10K/yr+8.8%0.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/waterproof-wallet/search-terms)
## **Top waterproof wallet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$9K9%$14K12%$19K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chums Surfshorts Wallet - Solid Colors Collection Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Minimalist Wallet w/Key Ring (Black)**Chums**$11.97**4.7★10,955 rev](https://www.amazon.com/dp/B0F1Z83ZRG) [2**CHERRY CHICK Waterproof Minimalist Wallet for SUP Cycling and Diving - Compact TPU Composite Bag with Airtight Zipper for Credit Cards Car Keys and Cable (Black)**CHERRY CHICK**$19.93**3.9★86 rev](https://www.amazon.com/dp/B0DZXJPX6X) [3**Chums Surfshorts Wallet - Solid Colors Collection Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Minimalist Wallet w/Key Ring (Black/Gray)**Chums**$11.82**4.7★10,955 rev](https://www.amazon.com/dp/B003CK2EFO) [4**Chums Surfshorts Wallet - Patterns Collection Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Minimalist Wallet w/Key Ring (Pines)**Chums**$13.96**4.7★2,057 rev](https://www.amazon.com/dp/B0BC2LY46B) [5**Chums Surfshorts Wallet - Patterns Collection Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Minimalist Wallet w/Key Ring (Terrazzo)**Chums**$13.79**4.7★2,057 rev](https://www.amazon.com/dp/B0F1Z8FPH9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KOSMCCO Waterproof Wallet Pouch Heavy Duty Airtight Submersible Wallet with Pull-Assist Loop for Beach Swimming & Travel Fits Cards Cash & Keys**KOSMCCO**$17.40**18 rev4mo ago](https://www.amazon.com/dp/B0GRDL19NY) [**APTENSKO RFID Blocking Travel Wallet with Adjustable Lanyard Small Nylon Zipper Pouch and Badge Holder for ID Credit Cards Cash Keys Commuters (ForestGreen+OliveGreen)**APTENSKO**$15.70**359 rev1y ago](https://www.amazon.com/dp/B0F9DYCWD9) [**APTENSKO RFID Blocking Travel Wallet with Adjustable Lanyard Small Nylon Zipper Pouch and Badge Holder for ID Credit Cards Cash Keys Commuters (SoftLilac+MintAqua)**APTENSKO**$15.63**359 rev1y ago](https://www.amazon.com/dp/B0F9DQP8F9) [**Chums Surfshorts Wallet - Solid Colors Collection Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Minimalist Wallet w/Key Ring (Black)**Chums**$11.97**10,955 rev1y ago](https://www.amazon.com/dp/B0F1Z83ZRG) [**Chums Surfshorts Wallet - Patterns Collection Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Minimalist Wallet w/Key Ring (Terrazzo)**Chums**$13.79**2,057 rev1y ago](https://www.amazon.com/dp/B0F1Z8FPH9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KOSMCCO Waterproof Wallet Pouch Heavy Duty Airtight Submersible Wallet with Pull-Assist Loop for Beach Swimming & Travel Fits Cards Cash & Keys**KOSMCCO**$17.40**3.9★**▲ 106%**](https://www.amazon.com/dp/B0GRDL19NY) [**APTENSKO RFID Blocking Travel Wallet with Adjustable Lanyard Small Nylon Zipper Pouch and Badge Holder for ID Credit Cards Cash Keys Commuters (SoftLilac+MintAqua)**APTENSKO**$15.63**4.6★**▲ 105%**](https://www.amazon.com/dp/B0F9DQP8F9) [**APTENSKO RFID Blocking Travel Wallet with Adjustable Lanyard Small Nylon Zipper Pouch and Badge Holder for ID Credit Cards Cash Keys Commuters (ForestGreen+OliveGreen)**APTENSKO**$15.70**4.6★**▲ 91%**](https://www.amazon.com/dp/B0F9DYCWD9) [**Chums Surfshorts Wallet - Patterns Collection Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Minimalist Wallet w/Key Ring (Pines)**Chums**$13.96**4.7★**▲ 89%**](https://www.amazon.com/dp/B0BC2LY46B) [**Chums Surfshorts Wallet - Solid Colors Collection Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Minimalist Wallet w/Key Ring (Berry/Melon)**Chums**$11.85**4.7★**▲ 75%**](https://www.amazon.com/dp/B0F1Z873WD)
**~~View all trending →~~**
## **What buyers say about waterproof wallet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Amazing Quality”*
**Pockets/Compartments**10%
*“Lots of compartments”*
**Size-Overall**9%
*“All of my cards fit”*
**Advertised Vs Actual Product**8%
*“Exactly what I ordered”*
**Value For Money**7%
*“Good value for money”*
**Durability**6%
*“Very durable material”*
**Storage Capacity**4%
*“Plenty of room”*
**Design-Overall**4%
*“Great design”*
**Water Resistance**3%
*“this waterproof pouch is exactly the kind of thing I like having on hand”*
**Material Quality**3%
*“solid material”*
### **What buyers complain about **
**Size-Overall**14%
*“Too Small”*
**Thickness**10%
*“too thick”*
**Quality-Overall**6%
*“This looked cheaply made”*
**Ease Of Use**4%
*“not easy to use”*
**Durability**4%
*“It is falling apart and looking shabby”*
**Color**3%
*“Disappointed by the color”*
**Water Resistance**3%
*“Not even remotely water resistant”*
**Advertised Vs Actual Product**3%
*“Not as Advertised”*
**Weight Heavy**3%
*“its kind of heavy for Carrying in my workout clothes”*
**Material Quality**2%
*“Incredibly cheap material”*
### **Top return reasons **
**Size-Overall**46%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Weight Heavy**4%
**Color**4%
**Material Quality**4%
**Pockets/Compartments**4%
**Thin**3%
**Shape/Style**3%
**Width**3%
## **Common questions**
- **Is waterproof wallet profitable to sell on Amazon United States?**
- The niche generates $156K/yr across 60 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +19.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the waterproof wallet niche?**
- 23 brands and 50 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in waterproof wallet?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.4%.
- **When does demand for waterproof wallet peak?**
- Demand peaks in Apr–Jun–Jul; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the waterproof wallet niche?**
- Listings span $7.43–$45.56; the average listing price is $15.94 (sweet spot $15–$100). The average incumbent carries 5,028 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)