---
title: "Trend — waterproof spray for shoes - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/waterproof-spray-for-shoes/trend"
last_updated: "2026-08-09T14:51:16.206Z"
locale: en
meta:
  description: "Niche score 55/100 · $1.1M/yr market · 853K searches/yr · $12.74 avg price. Soft demand (-26.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $1.1M/yr market · 853K searches/yr · $12.74 avg price. Soft demand (-26.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — waterproof spray for shoes - Flapen"
---

# **waterproof spray for shoes**

**Worth a look**

Shows low returns (0.5%), but soft demand (-26.3% this quarter) keeps it on the watch list.

Market size 80Growth 12Conversion 89Competition 34Returns 97Price range 54Avg price 56Brand share 58Review moat 23Quality gap 48

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.1M**

$1.1M/yr · 853K searches

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****$12.74**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.96–$23.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****7,974.67**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-26.3%**

90-day search growth — must beat 0% to launch

## Trend