---
title: "Waterproof Running Jacket — $50K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/waterproof-running-jacket"
last_updated: "2026-08-07T11:16:56.339Z"
locale: en
meta:
description: "Niche score 39/100 · $50K/yr market · 269K searches/yr · $38.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $50K/yr market · 269K searches/yr · $38.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Waterproof Running Jacket — $50K/yr Amazon US Niche (2026) - Flapen"
---
# **waterproof running jacket**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 13Growth 13Conversion 6Competition 84Returns 15Price range 77Avg price 95Brand share 51Review moat 36Quality gap 48
**Avg price**
**Incredible****$38.91**
avg listing price — sweet spot $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Great****$16.17–$124.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,947.77**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****7.7%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$50K**
$50K/yr · 269K searches
**Growth**
**Bad****-23.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, waterproof running jacket is a $50K/yr Amazon United States market (269K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **waterproof running jacket market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$49K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#202**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **73%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**100**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 63%
**Open market**
**21%**
- Champion28% - Bikewa15% - baleaf14% - Outdoor Ventures12% - UIQUR5% - FitsT4 Sports5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/waterproof-running-jacket/trend)
## **Top waterproof running jacket search terms**
- **champion windbreaker**29K/yr-15.9%0.7% conv. - **running rain jacket women**29K/yr-5.0%0.1% conv. - **champion jacket**33K/yr-28.4%0.2% conv. - **champion jacket men**33K/yr-45.7%0.0% conv. - **running rain jacket**18K/yr+10.5%0.2% conv. - **running rain jacket for men**19K/yr-14.7%0.5% conv. - **champion windbreakers for men**17K/yr-15.7%0.6% conv. - **running windbreaker men**21K/yr-56.8%0.3% conv. - **waterproof running jacket**15K/yr-19.1%0.4% conv. - **running windbreaker**11K/yr-41.8%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/waterproof-running-jacket/search-terms)
## **Top waterproof running jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Outdoor Ventures Mens Rain Jacket Waterproof Lightweight Packable Rain Pullover for Hiking Golf Running**Outdoor Ventures**$31.17**4.4★1,765 rev](https://www.amazon.com/dp/B0B5ZLFQC6) [2**Champion mens Packable - Solid Jacket Black-549369 Large US**Champion**$25.06**4.6★11,466 rev](https://www.amazon.com/dp/B078GMT64C) [3**Bikewa Womens Cycling Rain Jackets Waterproof Windbreaker Lightweight Running Windproof Reflective Jacket Packable Hooded(Light Green S)**Bikewa**$47.96**4.6★672 rev](https://www.amazon.com/dp/B0CGPZ1YWX) [4**Bikewa Womens Cycling Rain Jackets Waterproof Windbreaker Lightweight Running Windproof Reflective Jacket Packable Hooded(Fluorescent Yellow XS)**Bikewa**$47.84**4.6★672 rev](https://www.amazon.com/dp/B0CGPZ942Q) [5**FitsT4 Sports Womens Cycling Running Jackets Lightweight Windproof Bike Windbreaker Reflective with Hood Fluorescent Yellow Size L**FitsT4 Sports**$36.12**4.4★2,161 rev](https://www.amazon.com/dp/B08ZHKZVXL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brooks Womens Canopy Jacket Water Resistant UPF 50+ Running Jacket - Black - XL**Brooks**$89.76**38 rev1y ago](https://www.amazon.com/dp/B0F2W5BQZM) [**UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black L**UIQUR**$18.11**1,229 rev1y ago](https://www.amazon.com/dp/B0F1F5FWMG) [**APEXUP Packable Rain Jacket Men with Reflective Zipper Lightweight Waterproof Jacket Windbreaker Hooded Raincoat Mens Rain Jackets for Outdoor Running Hiking Travel Cycling (Black L)**APEXUP**$19.73**1,342 rev1y ago](https://www.amazon.com/dp/B0DJ6R4JKN) [**Champion Mens Performance Windbreaker Rain Jacket with Hood Surf the Web Combo Medium**Champion**$40.00**56 rev1y ago](https://www.amazon.com/dp/B0DCPBLB8W) [**Champion Mens Lightweight Active Soft Shell Jacket With Hood Black Medium**Champion**$61.20**67 rev1y ago](https://www.amazon.com/dp/B0DCP87KSY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**baleaf Mens Rain Jacket Waterproof Windbreaker Running Cycling Golf Hiking Gear Hood Lightweight Reflective Packable Black L**baleaf**$51.23**4.5★**▲ 93%**](https://www.amazon.com/dp/B08G52VBW4) [**Champion Mens Performance Windbreaker Rain Jacket with Hood Surf the Web Combo Medium**Champion**$40.00**4.2★**▲ 80%**](https://www.amazon.com/dp/B0DCPBLB8W) [**Champion Mens Lightweight Active Soft Shell Jacket With Hood Black Medium**Champion**$61.20**4.5★**▲ 78%**](https://www.amazon.com/dp/B0DCP87KSY) [**FitsT4 Sports Womens Cycling Running Jackets Lightweight Windproof Bike Windbreaker Reflective with Hood Fluorescent Yellow Size L**FitsT4 Sports**$36.12**4.4★**▲ 70%**](https://www.amazon.com/dp/B08ZHKZVXL) [**Brooks Womens Canopy Jacket Water Resistant UPF 50+ Running Jacket - Black - XL**Brooks**$89.76**4.3★**▲ 63%**](https://www.amazon.com/dp/B0F2W5BQZM)
**~~View all trending →~~**
## **What buyers say about waterproof running jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**16%
*“Fit well”*
**Quality-Overall**10%
*“Excellent quality”*
**Weight Light**10%
*“Light weight and breathable”*
**Weather Proof**7%
*“Perfect for winter”*
**Value For Money**6%
*“well worth the money”*
**Water Resistance**4%
*“Totally water resistant”*
**Pockets/Compartments**4%
*“lots of pockets”*
**Comfort-Overall**4%
*“comfortable to wear”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Material Quality**2%
*“Material is waterproof”*
### **What buyers complain about **
**Water Resistance**13%
*“NOT WATERPROOF”*
**Size-Overall**11%
*“size runs a bit small”*
**Material Quality**7%
*“Cheap material”*
**Zipper Quality**5%
*“The zippers were extremely hard to operate”*
**Quality-Overall**5%
*“Poor Quality”*
**Value For Money**4%
*“Not worth it”*
**Breathability**3%
*“Not very breathable”*
**Thickness**2%
*“Its super thin”*
**Warmth**2%
*“Not very warm”*
**Comfort-Overall**2%
*“Uncomfortable”*
### **Top return reasons **
**Size-Overall**58%
**Material Quality**5%
**Thin**4%
**Sleeve Fit**4%
**Chest Fit**3%
**Advertised Vs Actual Product**2%
**Length**2%
**Color**2%
**Waist Fit**2%
**Quality-Overall**2%
## **Common questions**
- **Is waterproof running jacket profitable to sell on Amazon United States?**
- The niche generates $50K/yr across 74 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the waterproof running jacket niche?**
- 21 brands and 100 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in waterproof running jacket?**
- Top complaints mined from reviews: Water Resistance, Size-Overall, Material Quality. The return rate is 7.7% — above our launch gate.
- **When does demand for waterproof running jacket peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the waterproof running jacket niche?**
- Listings span $16.17–$124.66; the average listing price is $38.91 (sweet spot $15–$100). The average incumbent carries 2,948 reviews — the moat a new listing must climb.
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