---
title: "Waterproof Passport Holder for Travel — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/waterproof-passport-holder-for-travel"
last_updated: "2026-08-09T10:24:45.967Z"
locale: en
meta:
description: "Niche score 45/100 · $61K/yr market · 153K searches/yr · $13.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $61K/yr market · 153K searches/yr · $13.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Waterproof Passport Holder for Travel — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **waterproof passport holder for travel**
**Skip it**
A small market ($61K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 25Conversion 37Competition 77Returns 33Price range 62Avg price 62Brand share 95Review moat 25Quality gap 30
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Avg price**
**Good****$13.39**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.05–$31.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,965.05**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$61K**
$61K/yr · 153K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, waterproof passport holder for travel is a $61K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 38% of demand. Verdict: Skip it — 45/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **waterproof passport holder for travel market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$54K–$67K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**35 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**38%**
Top 20: 87%
**Top-5 click share**
**38%**
Top 20: 80%
**Open market**
**56%**
- AiRunTech14% - Millennial Essentials7% - Tinlade6% - Rynapac6% - Travelon6% - Forvencer5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.
5K4KBlack Friday '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/waterproof-passport-holder-for-travel/trend)
## **Top waterproof passport holder for travel search terms**
- **waterproof passport holder**51K/yr-2.2%2.0% conv. - **waterproof passport holder for travel**30K/yr+5.2%2.4% conv. - **waterproof passport pouch**11K/yr+10.3%2.4% conv. - **passport holder waterproof**11K/yr-2.9%1.7% conv. - **passport holder for travel waterproof**7K/yr+11.4%1.5% conv. - **waterproof passport case**7K/yr+19.7%2.1% conv. - **water proof passport holder for travel**7K/yr-7.0%3.0% conv. - **passport waterproof holder**4K/yr+73.1%3.1% conv. - **passport protector waterproof**5K/yr-13.2%2.1% conv. - **passport waterproof pouch**6K/yr-37.9%2.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/waterproof-passport-holder-for-travel/search-terms)
## **Top waterproof passport holder for travel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AiRunTech Waterproof Fanny Pack Phone Pouch Dry Bag for Passport Wallet Purse Floating Waterproof Bags for Travel Beach Swimming Kayaking Boating Cruise Accessories**AiRunTech**$13.92**4.5★17,398 rev](https://www.amazon.com/dp/B07TC5RZLL) [2**Millennial Essentials unisex-adult Waterproof Clear Passport Cover Plastic Passport Protector Vinyl ID Card Protector Case Holder Travel Pack of 6**Millennial Essentials**$7.47**4.6★1,665 rev](https://www.amazon.com/dp/B07VF53P8C) [3**Tinlade 4 Pack Waterproof Passport Holder Pouch Ticket Holder Travel Wallet with Resealable Pockets Adjustable Lanyard for Men Women**Tinlade**$10.57**4.4★162 rev](https://www.amazon.com/dp/B09SG55DJ1) [4**Travelon World Travel Essentials Set Of 2 Currency and Passport Organizers**Travelon**$17.65**4.7★1,622 rev](https://www.amazon.com/dp/B078XYCTFC) [5**Forvencer Passport Holder Cover with Safe Zipper Closure Premium Passport Wallet for Travel Cute RFID Blocking Card Case Waterproof Travel Accessories for Women Black**Forvencer**$7.65**4.5★962 rev](https://www.amazon.com/dp/B0DPYPC3QZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pack Underwater Waterproof Fanny Pack Women and Men Dry Belt Bag Waist Waterproof Pouch for Phone Passport Wallet Double Space Elastic Waistband Swimming Snorkeling Kayaking Accessories**Rynapac**$21.69**38 rev6mo ago](https://www.amazon.com/dp/B0GBWXVDFG) [**Clear Passport Protector Holder Waterproof Plastic Passport Cover Vinyl ID Protector for Travel Document Credit Card (5 Pack)**SMLBJUTE**$5.05**43 rev1y ago](https://www.amazon.com/dp/B0FBF292VM) [**Forvencer Passport Holder Cover with Safe Zipper Closure Premium Passport Wallet for Travel Cute RFID Blocking Card Case Waterproof Travel Accessories for Women Black**Forvencer**$7.65**962 rev1y ago](https://www.amazon.com/dp/B0DPYPC3QZ) [**Passport Holder Family RFID Travel Document Organizer for Women Waterproof Passport Wallet Men Portable Case for Cards Boarding Pass ID Money Tickets with Zipper**HOHOM**$9.12**1,502 rev2y ago](https://www.amazon.com/dp/B0D3C3DZPW) [**TOPBAG Passport Holder Family Women Rfid Blocking Passport Wallet Travel Document Organizer for Premium Wallets Waterproof Passport Holders Bag for Women & Men Traveling Credit Cards Case**TOPBAG**$9.50**2,482 rev3y ago](https://www.amazon.com/dp/B0C6TSCBDT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Pack Underwater Waterproof Fanny Pack Women and Men Dry Belt Bag Waist Waterproof Pouch for Phone Passport Wallet Double Space Elastic Waistband Swimming Snorkeling Kayaking Accessories**Rynapac**$21.69**4.5★**▲ 154%**](https://www.amazon.com/dp/B0GBWXVDFG) [**Waterproof Fanny Pack Dry Bag Phone Pouch for Beach Swimming Kayaking**iKuShang**$12.36**4.5★**▲ 128%**](https://www.amazon.com/dp/B07CVZ82FC) [**Alpha Keeper Money Belt for Travel Men Hidden RFID Passport Holder**Alpha Keeper**$23.42**4.6★**▲ 105%**](https://www.amazon.com/dp/B0199S7IUS) [**Travelon World Travel Essentials Set Of 2 Currency and Passport Organizers**Travelon**$17.65**4.7★**▲ 81%**](https://www.amazon.com/dp/B078XYCTFC) [**TIGARI Passport Holder for Travel Women Men Valentines Day Gifts PU Leather Wallet Cover Case Sleeve Waterproof Protected Document Organizer Vacation Plane Cruise Travel Essentials**TIGARI**$6.54**4.7★**▲ 61%**](https://www.amazon.com/dp/B099866QV3)
**~~View all trending →~~**
## **What buyers say about waterproof passport holder for travel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Bag seems of good quality”*
**Size-Overall**10%
*“Fits perfectly”*
**Portability**8%
*“Works great for travel”*
**Advertised Vs Actual Product**7%
*“As described”*
**Pockets/Compartments**7%
*“has many compartments”*
**Ease Of Use**7%
*“makes it easy to carry”*
**Value For Money**5%
*“Great deal”*
**Water Resistance**5%
*“Truly waterproof”*
**Durability**3%
*“Compact and Durable”*
**Storage Capacity**3%
*“So much Storage”*
### **What buyers complain about **
**Size-Overall**22%
*“Just too tight”*
**Quality-Overall**6%
*“Not great quality”*
**Ease Of Use**5%
*“not easy to use”*
**Strap/String Quality**4%
*“the strap is uncomfortable”*
**Zipper Quality**4%
*“Zipper edge rips”*
**Water Resistance**3%
*“NOT waterproof”*
**Durability**3%
*“easily starts to pull apart”*
**Pockets/Compartments**3%
*“The actual pockets are sort of small”*
**Weight Heavy**2%
*“its a bit too bulky”*
**Thickness**2%
*“The bag itself is fairly thick”*
### **Top return reasons **
**Size-Overall**60%
**Advertised Vs Actual Product**4%
**Material Quality**4%
**Quality-Overall**4%
**Value For Money**3%
**Pockets/Compartments**3%
**Weight Heavy**2%
**Functionality-Overall**2%
**Color**2%
**Zipper Quality**2%
## **Common questions**
- **Is waterproof passport holder for travel profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 42 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the waterproof passport holder for travel niche?**
- 35 brands and 43 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in waterproof passport holder for travel?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 4.4%.
- **When does demand for waterproof passport holder for travel peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the waterproof passport holder for travel niche?**
- Listings span $5.05–$31.45; the average listing price is $13.39 (sweet spot $15–$100). The average incumbent carries 3,965 reviews — the moat a new listing must climb.
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