---
title: "Waterproof Pants Women — $774K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/waterproof-pants-women"
last_updated: "2026-08-09T09:26:14.239Z"
locale: en
meta:
description: "Niche score 56/100 · $774K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $774K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Waterproof Pants Women — $774K/yr Amazon US Niche (2026) - Flapen"
---
# **waterproof pants women**
**Worth a look**
Shows a sweet-spot price point ($31.38 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 72Growth 57Conversion 12Competition 89Returns 0Price range 88Avg price 95Brand share 52Review moat 32Quality gap 62
**Avg price**
**Incredible****$31.38**
avg listing price — sweet spot $15–$100
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Price range**
**Great****$13.50–$106.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$774K**
$774K/yr · 2.5M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+31.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,315.9**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****17.1%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, waterproof pants women is a $774K/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 56/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **waterproof pants women market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$628K–$785K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#632**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**23 **—flat
**Sellers**
**55**
**Top-5 brand share**
**74%**
Top 20: 98%
**Top-5 click share**
**26%**
Top 20: 55%
**Open market**
**23%**
- baleaf30% - 33,000ft21% - iCreek12% - Toomett6% - Columbia5% - COPYLEAF4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +31.5% search growth over the last 90 days.
700K500KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 14.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/waterproof-pants-women/trend)
## **Top waterproof pants women search terms**
- **baleaf**420K/yr+40.0%0.1% conv. - **waterproof pants women**440K/yr+8.7%0.7% conv. - **rain pants women**214K/yr+42.8%0.9% conv. - **eddie bauer womens pants**249K/yr-14.5%0.1% conv. - **baleaf capris for women with pockets**104K/yr+158.5%0.3% conv. - **womens waterproof pants**144K/yr+8.5%0.8% conv. - **womens rain pants**107K/yr+61.8%1.0% conv. - **rain pants women waterproof**96K/yr+106.1%0.8% conv. - **waterproof hiking pants women**89K/yr+50.4%0.5% conv. - **columbia pants for women**113K/yr+8.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/waterproof-pants-women/search-terms)
## **Top waterproof pants women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$23K6%$46K9%$70K12%$93K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**baleaf Womens Hiking Pants Quick Dry Water Resistant Lightweight Joggers Pant for All Seasons Elastic Waist Black Size M**baleaf**$32.61**4.5★22,445 rev](https://www.amazon.com/dp/B07MPC8SX9) [2**33 000ft Womens Rain Pants Lightweight Waterproof Rain Over Pants Windproof Hiking Pants for Outdoor Fishing Rainy Day Black**33,000ft**$29.99**4.5★2,704 rev](https://www.amazon.com/dp/B096KCVGSH) [3**33 000ft Packable Rain Pants for Women Waterproof Pants Lightweight Rain Over Pants Outdoor Windproof Pant for Golf Hiking Black**33,000ft**$23.40**4.4★1,037 rev](https://www.amazon.com/dp/B0CXPY9QD3) [4**baleaf Womens Hiking Pants Quick Dry Lightweight Water Resistant Stretch Cargo Pants with Zipper Pockets Travel Camping 29-Black L**baleaf**$32.64**4.5★22,445 rev](https://www.amazon.com/dp/B07MBB43XY) [5**Toomett Womens Hiking Pants Quick Dry UPF 50 Travel Golf Safari Running Lightweight Camping Work Cargo Pants Zipper Pockets 6608 Black M**Toomett**$30.91**4.4★1,053 rev](https://www.amazon.com/dp/B0BV9Q3BPB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**baleaf Womens Capri Pants with Pockets Wide Leg Yoga Capris Leggings High Waisted Cropped Workout 21 Summer Pants Black L**baleaf**$24.10**284 rev7mo ago](https://www.amazon.com/dp/B0FZ8TTRTT) [**Lzzidou Womens Hiking Pants Lightweight Waterproof Quick Dry Cargo Pants with 4 Pockets Camping Trekking Trousers Black**Lzzidou**$17.96**67 rev8mo ago](https://www.amazon.com/dp/B0FYMFP8XJ) [**BenBoy Womens Rain Pants Lightweight Waterproof Windproof Rain Over Pants for Outdoor Hiking Fishing Rainy Snow Day YK5918W-Black-L**BenBoy**$18.26**93 rev1y ago](https://www.amazon.com/dp/B0FBW85VR2) [**COPYLEAF Cargo Pants Women Elastic Waisted Parachute Hiking Pants with Pockets Water-Resistant Lightweight Baggy Pants(Army Green M)**COPYLEAF**$22.53**939 rev1y ago](https://www.amazon.com/dp/B0F5X6KP38) [**iCreek Womens Waterproof Rain Pants Packable Hiking Pants Over Pants Windproof Lightweight for Outdoor Hiking Golf Fishing (Black Small/29 Inseam)**iCreek**$18.90**512 rev1y ago](https://www.amazon.com/dp/B0F5VV8NXY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lzzidou Womens Hiking Pants Lightweight Waterproof Quick Dry Cargo Pants with 4 Pockets Camping Trekking Trousers Black**Lzzidou**$17.96**4.0★**▲ 38%**](https://www.amazon.com/dp/B0FYMFP8XJ) [**Eddie Bauer Womens Rainier Pants Graphite Rainier 6**Eddie Bauer**$38.24**4.3★**▲ 31%**](https://www.amazon.com/dp/B0915M316F) [**iCreek Womens Waterproof Rain Pants Packable Hiking Pants Over Pants Windproof Lightweight for Outdoor Hiking Golf Fishing (Black XX-Large/31 Inseam)**iCreek**$18.44**4.3★**▲ 30%**](https://www.amazon.com/dp/B0F5VXHM6L) [**Toomett Womens Hiking Pants Quick Dry UPF 50 Travel Golf Safari Running Lightweight Camping Work Cargo Pants Zipper Pockets 6608 Black M**Toomett**$30.91**4.4★**▲ 28%**](https://www.amazon.com/dp/B0BV9Q3BPB) [**baleaf Womens Capri Pants with Pockets Wide Leg Yoga Capris Leggings High Waisted Cropped Workout 21 Summer Pants Black L**baleaf**$24.10**4.5★**▲ 27%**](https://www.amazon.com/dp/B0FZ8TTRTT)
**~~View all trending →~~**
## **What buyers say about waterproof pants women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“Great fit, great pants”*
**Comfort-Overall**16%
*“Extremely comfortable”*
**Warmth**6%
*“keeping me warm”*
**Quality-Overall**5%
*“Affordable quality”*
**Weight Light**5%
*“I love that its lightweight”*
**Pockets/Compartments**5%
*“Lots of pockets”*
**Exercise/Sports Suitability**3%
*“Good for sports mamas on the go”*
**Material Quality**3%
*“The material feels durable”*
**Weather Proof**2%
*“Good for wind”*
**Stretchability/Expandability/Elasticity**2%
*“It is stretchable which is a plus for me”*
### **What buyers complain about **
**Size-Overall**26%
*“They run short”*
**Quality-Overall**4%
*“No Quality Check”*
**Water Resistance**3%
*“Not Waterproof”*
**Thickness**3%
*“The zippered area is also a bit thicker”*
**Waist Fit**3%
*“these pants hit in a weird place around the waist”*
**Durability**2%
*“Fall apart after a few months”*
**Color**2%
*“Not solid black like the photo appears to be”*
**Material Quality**2%
*“So crazy since the material doesn't really call for that”*
**Wrinkles**2%
*“Permanent Wrinkles”*
**Smell**2%
*“Funky smell despite washing”*
### **Top return reasons **
**Size-Overall**45%
**Waist Fit**10%
**Length**7%
**Material Quality**7%
**Hip Fit**5%
**Thigh Fit**5%
**Inseam Fit**5%
**Thin**3%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
## **Common questions**
- **Is waterproof pants women profitable to sell on Amazon United States?**
- The niche generates $774K/yr across 78 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +31.5%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the waterproof pants women niche?**
- 23 brands and 55 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in waterproof pants women?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Water Resistance. The return rate is 17.1% — above our launch gate.
- **When does demand for waterproof pants women peak?**
- Demand peaks in Jan–Feb; the busiest month runs 14.2× the quietest.
- **What does it cost to enter the waterproof pants women niche?**
- Listings span $13.50–$106.38; the average listing price is $31.38 (sweet spot $15–$100). The average incumbent carries 3,316 reviews — the moat a new listing must climb.
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