---
title: "Water Resistant Pants Men — $98K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/water-resistant-pants-men"
last_updated: "2026-08-09T09:20:38.107Z"
locale: en
meta:
description: "Niche score 42/100 · $98K/yr market · 1.1M searches/yr · $33.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $98K/yr market · 1.1M searches/yr · $33.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Water Resistant Pants Men — $98K/yr Amazon US Niche (2026) - Flapen"
---
# **water resistant pants men**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 25Growth 21Conversion 3Competition 97Returns 11Price range 37Avg price 95Brand share 51Review moat 39Quality gap 52
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$33.26**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,640.2**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$9.80–$236.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$98K**
$98K/yr · 1.1M searches
**Growth**
**Bad****-7.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****8.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, water resistant pants men is a $98K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **water resistant pants men market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$133K–$166K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#570**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **71%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**178**
**Top-5 brand share**
**74%**
Top 20: 91%
**Top-5 click share**
**14%**
Top 20: 32%
**Open market**
**24%**
- Eddie Bauer61% - Libin5% - Amazon Essentials4% - Columbia3% - Hidkat2% - FitsT4 Sports2%
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -7.5% search growth over the last 90 days.
40K30KBlack Friday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/water-resistant-pants-men/trend)
## **Top water resistant pants men search terms**
- **eddie bauer**397K/yr-26.4%0.1% conv. - **eddie bauer mens shirts**235K/yr+19.1%0.2% conv. - **eddie bauer mens pants**247K/yr-21.4%0.3% conv. - **eddie bauer mens**50K/yr-43.8%0.1% conv. - **mens columbia pants**29K/yr+5.9%0.1% conv. - **sun pants for men**10K/yr+162.3%0.4% conv. - **mens pants with cell phone pocket**24K/yr-11.8%0.0% conv. - **uv pants men**7K/yr+296.0%0.4% conv. - **mens pants with zipper pockets**18K/yr-0.4%0.2% conv. - **mens travel pants for long flights**16K/yr-0.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/water-resistant-pants-men/search-terms)
## **Top water resistant pants men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eddie Bauer Mens Athletic Fit Fixed Waist Active Performance Rainier Pants Dark Smoke Rainier 34W x 32L**Eddie Bauer**$34.83**4.4★1,744 rev](https://www.amazon.com/dp/B0CCSKYF9D) [2**Eddie Bauer Mens Athletic Fit Fixed Waist Active Performance Rainier Pants Light Khaki 34W x 30L**Eddie Bauer**$37.37**4.4★1,744 rev](https://www.amazon.com/dp/B0CCSKYQ5Q) [3**Eddie Bauer Mens Legend Wash 100% Cotton Short-Sleeve Classic T-Shirt Black Large**Eddie Bauer**$17.11**4.5★174 rev](https://www.amazon.com/dp/B0B9GHFLPN) [4**Amazon Essentials Mens Slim-Fit Wrinkle-Resistant Flat-Front Chino Pant Black 32W x 34L**Amazon Essentials**$20.55**4.3★45,036 rev](https://www.amazon.com/dp/B0775Z9KF9) [5**Eddie Bauer 3-Pack Mens Pajama Pants - Cotton Knit Lounge Sweatpants for Men with Pockets | Soft PJ Bottom Sleepwear**Eddie Bauer**$66.91**4.4★358 rev](https://www.amazon.com/dp/B0B41NKDNC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eddie Bauer Womens Dura Dri Moisture Control 6-Pair Quarter Socks Oatmeal Assorted (6 Pairs) Medium**Eddie Bauer**$11.60**715 rev3w ago](https://www.amazon.com/dp/B0CJCLFD6T) [**FitsT4 Sports Mens Beach Pants Swim Pants Loose Fit Quick Dry UPF 50+ with Pockets Drawstring Waist for Yacht Daily Wear Black Large**FitsT4 Sports**$33.08**31 rev5mo ago](https://www.amazon.com/dp/B0G4RC2G9W) [**Eddie Bauer Mens Regular Fit Stretch Jean (Dark Blue 32W x 32L)**Eddie Bauer**$30.16**24 rev6mo ago](https://www.amazon.com/dp/B0GFC1F5ZW) [**Eddie Bauer Mens Short Sleeve Woven Tech Shirt (US Alpha XX-Large Regular Regular Red)**Eddie Bauer**$32.05**17 rev6mo ago](https://www.amazon.com/dp/B0GFBF34SX) [**ROUWELL Light Green Mens Linen Shirt Short Sleeve Casual Wrinkle Free Untucked Button Down Shirts Summer Beach Tops L**ROUWELL**$16.99**478 rev6mo ago](https://www.amazon.com/dp/B0G4M46P2B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Slim-Fit Wrinkle-Resistant Flat-Front Chino Pant Black 32W x 34L**Amazon Essentials**$20.55**4.3★**▲ 61%**](https://www.amazon.com/dp/B0775Z9KF9) [**Eddie Bauer Mens Regular Fit Stretch Jean (Dark Blue 32W x 32L)**Eddie Bauer**$30.16**4.9★**▲ 61%**](https://www.amazon.com/dp/B0GFC1F5ZW) [**ROUWELL Light Green Mens Linen Shirt Short Sleeve Casual Wrinkle Free Untucked Button Down Shirts Summer Beach Tops L**ROUWELL**$16.99**4.6★**▲ 60%**](https://www.amazon.com/dp/B0G4M46P2B) [**FitsT4 Sports Mens Beach Pants Swim Pants Loose Fit Quick Dry UPF 50+ with Pockets Drawstring Waist for Yacht Daily Wear Black Large**FitsT4 Sports**$33.08**4.8★**▲ 59%**](https://www.amazon.com/dp/B0G4RC2G9W) [**Eddie Bauer Women Active Stretch Webbing Belts One Size Fits Most Purple**Eddie Bauer**$23.34**4.1★**▲ 54%**](https://www.amazon.com/dp/B0BT3LVN6F)
**~~View all trending →~~**
## **What buyers say about water resistant pants men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“not too tight”*
**Comfort-Overall**18%
*“Feels Comfortable”*
**Quality-Overall**12%
*“Nice quality shirt”*
**Value For Money**7%
*“Excellent value”*
**Weight Light**5%
*“Nice lightweight shirt”*
**Material Quality**3%
*“Good quality material”*
**Exercise/Sports Suitability**2%
*“Good for sports”*
**Pockets/Compartments**2%
*“The pockets are functional and well placed”*
**Soft Feel**2%
*“Soft to the touch”*
**Warmth**2%
*“Warm comfortable socks”*
### **What buyers complain about **
**Quality-Overall**15%
*“not the quality I was expecting”*
**Size-Overall**13%
*“Too long”*
**Durability**8%
*“started falling apart”*
**Material Quality**5%
*“Very cheap thin material”*
**Thickness**4%
*“ultra thin material”*
**Gap/Hole**3%
*“theyre already full of holes”*
**Advertised Vs Actual Product**3%
*“Badly advertised”*
**Pockets/Compartments**2%
*“Pockets rip easily”*
**Waist Fit**2%
*“Waist is abit tight”*
**Wrinkles**2%
*“It wrinkles easily”*
### **Top return reasons **
**Size-Overall**41%
**Waist Fit**12%
**Length**7%
**Material Quality**7%
**Inseam Fit**6%
**Thigh Fit**5%
**Thin**4%
**Advertised Vs Actual Product**3%
**Color**2%
**Hip Fit**2%
## **Common questions**
- **Is water resistant pants men profitable to sell on Amazon United States?**
- The niche generates $98K/yr across 175 tracked products. 22 of 30 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the water resistant pants men niche?**
- 43 brands and 178 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in water resistant pants men?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 8.9% — above our launch gate.
- **When does demand for water resistant pants men peak?**
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the water resistant pants men niche?**
- Listings span $9.80–$236.66; the average listing price is $33.26 (sweet spot $15–$100). The average incumbent carries 2,640 reviews — the moat a new listing must climb.
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