---
title: "Walter White Costume — $55K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/walter-white-costume"
last_updated: "2026-08-07T18:51:46.404Z"
locale: en
meta:
description: "Niche score 42/100 · $55K/yr market · 103K searches/yr · $33.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $55K/yr market · 103K searches/yr · $33.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Walter White Costume — $55K/yr Amazon US Niche (2026) - Flapen"
---
# **walter white costume**
**Skip it**
High returns (10.2%) — this niche doesn't clear our bar today.
Market size 14Growth 14Conversion 20Competition 51Returns 6Price range 86Avg price 95Brand share 67Review moat 70Quality gap 80
**Avg price**
**Incredible****$33.95**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.72–$64.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****692.63**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$55K**
$55K/yr · 103K searches
**Growth**
**Bad****-22.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****10.2%**
return rate — above 5% kills the launch gate
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, walter white costume is a $55K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **walter white costume market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$68K–$85K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#3,737**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **52%**
- **Out of stock**
- **15.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**65%**
Top 20: 99%
**Top-5 click share**
**54%**
Top 20: 93%
**Open market**
**29%**
- Meborist22% - Medtecs21% - Morph10% - Clovilet6% - Tiff-K6% - AOBUTE6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.4% search growth over the last 90 days.
23K18KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 72.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/walter-white-costume/trend)
## **Top walter white costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$5K15%$8K20%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Meborist Mens Walter White Jacket Shirt Costume Heisenberg Coat Hat Glasses Windbreak Outfit Halloween Cosplay Suit (X-Large)**Meborist**$64.24**4.2★43 rev](https://www.amazon.com/dp/B0BZ491KY5) [2**Medtecs Hazmat Suits - 6 Sizes Options Disposable Coveralls Suit Medical Protective Coverall PPE Hazmat Suits**Medtecs**$18.08**4.5★433 rev](https://www.amazon.com/dp/B0CCCYVP7V) [3**Morph Bad White Chemist Costume Men TV Show Character Outfits Halloween Costumes For Men Mens Halloween Costumes L**Morph**$48.03**4.0★39 rev](https://www.amazon.com/dp/B0D1YGR8TM) [4**Halloween Artist Costume Include Striped Beanie Cap and Sunglasses for Men Women Halloween Chemistry Teacher Cosplay (2)**Clovilet**$21.67**4.5★7 rev](https://www.amazon.com/dp/B0FGJXMRFW) [5**Tiff-K Halloween Costume Accessories Men Set Include Felt Fedora Transparent Lens Glasses Fake Beard for Walter White Cosplay Party**Tiff-K**$34.99**5.0★1 rev](https://www.amazon.com/dp/B0G4W6CJ7Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Deboyar Walter White Costume Men Chemistry Hartwell Cosplay Accessories Foaml Hat Plain Glasses Beard Adult Outfit Suit**Deboyar**$17.32**2 rev7mo ago](https://www.amazon.com/dp/B0G4818W42) [**Retro 80s Square Glasses - Premium Non-Prescription Clear Lens for Women Men & Teens | Walter White Style Fashion Tea Frame**LNOZOOUTEI**$14.83**19 rev11mo ago](https://www.amazon.com/dp/B0FL6QKCDZ) [**WATCPNO Mens 4PCS Western Cowboy Style Costume Accessories With Black Hat Fake Scalp Brown Beard and Glasses for Halloween Role-Playing**WATCPNO**$19.24**6 rev1y ago](https://www.amazon.com/dp/B0FGTF2SKZ) [**Halloween Artist Costume Include Striped Beanie Cap and Sunglasses for Men Women Halloween Chemistry Teacher Cosplay (2)**Clovilet**$21.67**7 rev1y ago](https://www.amazon.com/dp/B0FGJXMRFW) [**AOBUTE White Jumpsuit Men Adult Halloween Caddy Costume Overall Mechanic Coverall L**AOBUTE**$34.19**49 rev1y ago](https://www.amazon.com/dp/B0FDQ9YQJP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mens Solid Color Party Suit 2 Piece Jacket Pants with Tie Costume Set for Prom Festive Bachelor Party Clubbing White L**U LOOK UGLY TODAY**$50.14**4.1★**▲ 1000%**](https://www.amazon.com/dp/B01M7N1TUD) [**AOBUTE Short Sleeve White Jumpsuit for Men Halloween Caddy Cosplay Costume DIY Elastic Waist Solid Color Outfits M**AOBUTE**$34.19**4.0★**▲ 1000%**](https://www.amazon.com/dp/B0FDQ2DMX1) [**AOBUTE White Jumpsuit Men Adult Halloween Caddy Costume Overall Mechanic Coverall L**AOBUTE**$34.19**4.0★**▲ 1000%**](https://www.amazon.com/dp/B0FDQ9YQJP) [**Deboyar Walter White Costume Men Chemistry Hartwell Cosplay Accessories Foaml Hat Plain Glasses Beard Adult Outfit Suit**Deboyar**$17.32**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0G4818W42) [**Mens Solid Color Party Suit 2 Piece Jacket Pants with Tie Costume Set for Prom Festive Bachelor Party Clubbing White XL**U LOOK UGLY TODAY**$49.82**4.1★**▲ 1000%**](https://www.amazon.com/dp/B01M8FNNAW)
**~~View all trending →~~**
## **What buyers say about walter white costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**31%
*“Fits very well”*
**Quality-Overall**25%
*“Nice quality hat for a great price”*
**Value For Money**10%
*“great price great product”*
**Add-Ons/Attachments**10%
*“Exactly what a good costume accessory set should do”*
**Comfort-Overall**5%
*“was comfortable enough”*
**Shape/Style**5%
*“Theyre perfect for photos, costumes, or everyday fashion”*
**Ease Of Use**3%
*“This is simple to get right”*
**Weight Light**3%
*“Lightweight everyday stylish glasses”*
**Design-Overall**3%
*“Theyre perfect for photos, costumes, or everyday fashion”*
### **What buyers complain about **
**Quality-Overall**47%
*“Cheap trash”*
**Adhesion/Stickiness**10%
*“the fake bow on the band came unglued”*
**Durability**10%
*“Band came apart”*
**Size-Overall**7%
*“A first glance at the lapels shows that they weren't matched correctly - one is pressed higher than the other”*
**Strength**5%
*“The glasses are a little on the flimsy side”*
### **Top return reasons **
**Size-Overall**64%
**Material Quality**9%
**Length**4%
**Waist Fit**4%
**Advertised Vs Actual Product**3%
**Sleeve Fit**3%
**Thin**2%
**Quality-Overall**2%
**Shape/Style**2%
**Color**1%
## **Common questions**
- **Is walter white costume profitable to sell on Amazon United States?**
- The niche generates $55K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the walter white costume niche?**
- 21 brands and 43 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in walter white costume?**
- Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Durability. The return rate is 10.2% — above our launch gate.
- **When does demand for walter white costume peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 72.5× the quietest.
- **What does it cost to enter the walter white costume niche?**
- Listings span $8.72–$64.57; the average listing price is $33.95 (sweet spot $15–$100). The average incumbent carries 693 reviews — the moat a new listing must climb.
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