---
title: "Waffle Knit Shirt Men — $18K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/waffle-knit-shirt-men"
last_updated: "2026-08-07T01:19:34.220Z"
locale: en
meta:
description: "Niche score 39/100 · $18K/yr market · 145K searches/yr · $24.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $18K/yr market · 145K searches/yr · $24.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Waffle Knit Shirt Men — $18K/yr Amazon US Niche (2026) - Flapen"
---
# **waffle knit shirt men**
**Skip it**
Soft demand (-45.4% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 2Conversion 6Competition 83Returns 24Price range 90Avg price 95Brand share 53Review moat 27Quality gap 63
**Avg price**
**Incredible****$24.65**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.84–$58.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,784.65**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$18K**
$18K/yr · 145K searches
**Growth**
**Bad****-45.4%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, waffle knit shirt men is a $18K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **waffle knit shirt men market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$31K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#2,943**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**73%**
Top 20: 98%
**Top-5 click share**
**32%**
Top 20: 69%
**Open market**
**23%**
- Amazon Essentials35% - NITAGUT16% - Ficerd10% - VEIISAR7% - COOFANDY6% - DEHORU4%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -45.4% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/waffle-knit-shirt-men/trend)
## **Top waffle knit shirt men search terms**
- **waffle knit long sleeve men**60K/yr-42.5%0.3% conv. - **waffle knit shirt men**21K/yr-10.9%0.1% conv. - **long sleeve undershirts for men**14K/yr-29.8%1.0% conv. - **mens long sleeve undershirts**13K/yr-59.4%1.1% conv. - **indera**4K/yr-55.7%0.0% conv. - **white thermal shirt men**4K/yr-66.3%0.3% conv. - **men waffle long sleeve**9K/yr-88.0%0.4% conv. - **mens waffle knit long sleeve shirt**11K/yr-84.0%0.5% conv. - **mens white thermal long sleeve**3K/yr-75.6%0.0% conv. - **waffle knit long sleeve shirt men**1K/yr-35.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/waffle-knit-shirt-men/search-terms)
## **Top waffle knit shirt men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5346%$1K9%$2K12%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Mens Long-Sleeve Soft Touch Waffle Stitch Crewneck Sweater Light Grey Heather Large**Amazon Essentials**$22.12**4.4★1,650 rev](https://www.amazon.com/dp/B08TVJDL9H) [2**Amazon Essentials Mens Long-Sleeve Soft Touch Waffle Stitch Crewneck Sweater Navy Large**Amazon Essentials**$22.12**4.4★1,650 rev](https://www.amazon.com/dp/B08TVL17KP) [3**NITAGUT Mens Waffle Crewneck Shirts Slim Fit Long Sleeve Casual T-Shirt White XX-Large**NITAGUT**$19.12**4.3★518 rev](https://www.amazon.com/dp/B0D9NQJHZP) [4**Amazon Essentials Mens Long-Sleeve Soft Touch Waffle Stitch Crewneck Sweater Navy Medium**Amazon Essentials**$22.36**4.4★1,650 rev](https://www.amazon.com/dp/B08TVJLRNP) [5**Ficerd 3 Pack Mens Waffle Long Sleeve Shirts Crew Neck Thermal Underwear Tops Casual Pullover Sweaters Knit Undershirts(Black White Gray L)**Ficerd**$41.17**4.2★467 rev](https://www.amazon.com/dp/B0DJ34T8P2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Long Sleeve Waffle Henley Light Heather Gray Large**Wrangler Authentics**$22.95**11,038 rev5mo ago](https://www.amazon.com/dp/B075JXSLFP) [**COOFANDY Mens Shirts Casual Waffle Short Sleeve Crewneck T Shirts Summer Plain Pullover Tees Moon Gray XL**COOFANDY**$20.08**142 rev6mo ago](https://www.amazon.com/dp/B0G3NPFHN9) [**Amazon Essentials Mens Long Sleeve Super Soft Modal Undershirt Pack of 2 Black Medium**Amazon Essentials**$15.21**359 rev8mo ago](https://www.amazon.com/dp/B0F7SL6XQS) [**Fruit of The Loom Mens Recycled Waffle Thermal Underwear Crew Top Natural Medium Pack of 1**Fruit of the Loom**$19.24**14,183 rev9mo ago](https://www.amazon.com/dp/B08D326FXP) [**MIDMX Mens 100% Cotton Long Sleeve T-Shirt Basic Solid Color Crewneck Tee Soft Casual Comfort Fit Top**MIDMX**$37.56**47 rev10mo ago](https://www.amazon.com/dp/B0FR33G75K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ficerd 3 Pack Mens Waffle Long Sleeve Shirts Crew Neck Thermal Underwear Tops Casual Pullover Sweaters Knit Undershirts(Black Gray Haze Blue XX-Large)**Ficerd**$42.40**4.2★**▲ 98%**](https://www.amazon.com/dp/B0FDWFQVF6) [**Amazon Essentials Mens Long-Sleeve Soft Touch Waffle Stitch Crewneck Sweater Navy Large**Amazon Essentials**$22.12**4.4★**▲ 94%**](https://www.amazon.com/dp/B08TVL17KP) [**Mens Sweatshirts Loose Fit Workout Waffle Pullover Black Size XL**JEEING GEAR**$24.56**4.3★**▲ 94%**](https://www.amazon.com/dp/B0BLVKMWKR) [**Amazon Essentials Mens Long-Sleeve Soft Touch Waffle Stitch Crewneck Sweater Navy Medium**Amazon Essentials**$22.36**4.4★**▲ 89%**](https://www.amazon.com/dp/B08TVJLRNP) [**MIDMX Mens 100% Cotton Long Sleeve T-Shirt Basic Solid Color Crewneck Tee Soft Casual Comfort Fit Top**MIDMX**$37.56**4.2★**▲ 87%**](https://www.amazon.com/dp/B0FR33G75K)
**~~View all trending →~~**
## **What buyers say about waffle knit shirt men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Fit like a glove”*
**Quality-Overall**16%
*“Good quality and fresh”*
**Comfort-Overall**10%
*“comfortable to wear”*
**Value For Money**9%
*“Great value”*
**Material Quality**6%
*“Breathable fabric”*
**Color**4%
*“Colors are good”*
**Warmth**3%
*“Thick and warm”*
**Weight Light**3%
*“Cool and lightweight”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Soft Feel**3%
*“the fabric feels soft”*
### **What buyers complain about **
**Size-Overall**26%
*“Too short”*
**Thickness**8%
*“the fabric feels thinner than anticipated”*
**Quality-Overall**4%
*“Terrible quality”*
**Thin**4%
*“Very Thin”*
**Smell**3%
*“the smell was awful”*
**Sleeve Fit**3%
*“Narrow Sleeves”*
**Color**2%
*“It however is not black”*
**Material Quality**2%
*“Fabric is extra see through”*
**Arm Fit**2%
*“the arm/sleeves were way too tight”*
**Neck Fit**2%
*“The neck hole is huge”*
### **Top return reasons **
**Size-Overall**49%
**Sleeve Fit**8%
**Material Quality**7%
**Chest Fit**7%
**Thin**5%
**Length**4%
**Advertised Vs Actual Product**3%
**Compression**2%
**Quality-Overall**2%
**Arm Fit**2%
## **Common questions**
- **Is waffle knit shirt men profitable to sell on Amazon United States?**
- The niche generates $18K/yr across 54 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is -45.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the waffle knit shirt men niche?**
- 24 brands and 41 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in waffle knit shirt men?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 5.2% — above our launch gate.
- **When does demand for waffle knit shirt men peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 7.3× the quietest.
- **What does it cost to enter the waffle knit shirt men niche?**
- Listings span $11.84–$58.42; the average listing price is $24.65 (sweet spot $15–$100). The average incumbent carries 3,785 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)