---
title: "Vuori — $199K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/vuori"
last_updated: "2026-08-06T16:08:51.514Z"
locale: en
meta:
description: "Niche score 44/100 · $199K/yr market · 1.9M searches/yr · $28.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $199K/yr market · 1.9M searches/yr · $28.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vuori — $199K/yr Amazon US Niche (2026) - Flapen"
---
# **vuori**
**Skip it**
High returns (11.5%) — this niche doesn't clear our bar today.
Market size 39Growth 23Conversion 5Competition 96Returns 2Price range 72Avg price 95Brand share 50Review moat 22Quality gap 55
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$28.13**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.99–$126.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$199K**
$199K/yr · 1.9M searches
**Growth**
**Bad****-4.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,402.09**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.5%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, vuori is a $199K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vuori market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$225K–$281K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#6,479**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **96%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**47 **▲rising
**Sellers**
**69**
**Top-5 brand share**
**75%**
Top 20: 93%
**Top-5 click share**
**14%**
Top 20: 37%
**Open market**
**23%**
- THE GYM PEOPLE54% - ODODOS12% - Cozy Earth3% - CRZ YOGA3% - Libin3% - Ivy Winslet3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.
90K70KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/vuori/trend)
## **Top vuori search terms**
- **vuori**448K/yr+10.4%0.1% conv. - **the gym people**353K/yr-21.1%0.2% conv. - **vuori womens clothing**280K/yr+3.8%0.1% conv. - **gym people**201K/yr-11.3%0.2% conv. - **glowmode**92K/yr-17.1%0.0% conv. - **the gym people shorts**52K/yr+60.2%0.7% conv. - **vuori dupe**62K/yr+3.3%0.1% conv. - **the gym people leggings**104K/yr-41.0%0.9% conv. - **gym people shorts**36K/yr+87.1%0.6% conv. - **vuori dup es women**30K/yr+13.4%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/vuori/search-terms)
## **Top vuori products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$2K2%$4K3%$6K4%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**THE GYM PEOPLE Thick High Waist Yoga Pants with Pockets Tummy Control Workout Running Yoga Leggings for Women (Large Black)**THE GYM PEOPLE**$21.51**4.4★70,102 rev](https://www.amazon.com/dp/B07HQM6NH8) [2**THE GYM PEOPLE Womens High Waisted Running Shorts Quick Dry Athletic Workout Shorts with Mesh Liner Zipper Pockets (Black Large)**THE GYM PEOPLE**$21.06**4.3★13,618 rev](https://www.amazon.com/dp/B097D3Q6Q5) [3**THE GYM PEOPLE Womens High Waisted Running Shorts Quick Dry Athletic Workout Shorts with Mesh Liner Zipper Pockets (Black Small)**THE GYM PEOPLE**$21.23**4.3★13,618 rev](https://www.amazon.com/dp/B097D4S1SM) [4**THE GYM PEOPLE Thick High Waist Yoga Pants with Pockets Tummy Control Workout Running Yoga Leggings for Women (Medium Black)**THE GYM PEOPLE**$21.42**4.4★70,102 rev](https://www.amazon.com/dp/B07HQPKDZB) [5**Ivy Winslet Womens Performance Joggers Buttery Soft Lightweight Athletic Sweatpants with Pockets for Yoga Lounge**Ivy Winslet**$52.35**4.4★8 rev](https://www.amazon.com/dp/B0F6SYKBF1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ODODOS Womens Long Sleeve Crewneck Tee - Ultra Soft odSTRATUM Tech Performance T-Shirts UPF 50+ Everyday Pullover Tops Ecru Heather Small**ODODOS**$21.19**118 rev10mo ago](https://www.amazon.com/dp/B0FPCNVKNY) [**ODODOS Womens Full-Zip Cropped Hoodie - odSTRATUM Tech Ultra Soft UPF 50+ Hooded Jacket with Pockets Aspen Heather Large**ODODOS**$35.73**150 rev11mo ago](https://www.amazon.com/dp/B0FM7SWXX1) [**Womens Longline Sports Bra Wirefree Padded Medium Support Yoga Bras Gym Running Workout Tank Tops Deep Green**THE GYM PEOPLE**$21.11**49,777 rev1y ago](https://www.amazon.com/dp/B0FBM2LDN4) [**Ivy Winslet Womens Performance Joggers Buttery Soft Lightweight Athletic Sweatpants with Pockets for Yoga Lounge**Ivy Winslet**$52.35**8 rev1y ago](https://www.amazon.com/dp/B0F6SYKBF1) [**ODODOS Womens Performance Shorts Ultra Soft odSTRATUM Tech Mid Rise Relaxed Shorts with Pocket 3 Inseam Moisture Wicking Dusty Blue Heather Medium**ODODOS**$21.22**233 rev1y ago](https://www.amazon.com/dp/B0F6TBFXNZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cozy Earth Womens Jogger Pants - 62% Viscose from Bamboo Blend - Lightweight All-Season Comfort - X-Small - Black**Cozy Earth**$76.40**4.3★**▲ 83%**](https://www.amazon.com/dp/B0873XDZ19) [**ODODOS Womens Long Sleeve Crewneck Tee - Ultra Soft odSTRATUM Tech Performance T-Shirts UPF 50+ Everyday Pullover Tops Ecru Heather Small**ODODOS**$21.19**4.7★**▲ 81%**](https://www.amazon.com/dp/B0FPCNVKNY) [**THE GYM PEOPLE Womens High Waisted Running Shorts Quick Dry Athletic Workout Shorts with Mesh Liner Zipper Pockets (Bright Pink Medium)**THE GYM PEOPLE**$20.93**4.3★**▲ 80%**](https://www.amazon.com/dp/B0BKZ9G3L9) [**Ivy Winslet Womens Performance Joggers Buttery Soft Lightweight Athletic Sweatpants with Pockets for Yoga Lounge**Ivy Winslet**$52.35**4.4★**▲ 77%**](https://www.amazon.com/dp/B0F6SYKBF1) [**THE GYM PEOPLE Womens High Waisted Running Shorts Quick Dry Athletic Workout Shorts with Mesh Liner Zipper Pockets (Bright Pink Small)**THE GYM PEOPLE**$21.20**4.3★**▲ 70%**](https://www.amazon.com/dp/B0BKZ8PLN6)
**~~View all trending →~~**
## **What buyers say about vuori**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**19%
*“Perfect comfortable”*
**Size-Overall**18%
*“Fit like a glove”*
**Quality-Overall**8%
*“Excellent Quality—Ordered Twice”*
**Soft Feel**7%
*“buttery soft”*
**Color**5%
*“Color is as described”*
**Material Quality**5%
*“durable material”*
**Value For Money**3%
*“great value”*
**Exercise/Sports Suitability**3%
*“Great Sports Bra”*
**Pockets/Compartments**2%
*“love the pockets”*
**Thickness**2%
*“These are thick pants”*
### **What buyers complain about **
**Size-Overall**21%
*“Very long”*
**Material Quality**4%
*“cheap material”*
**Quality-Overall**4%
*“Low quality”*
**Thickness**4%
*“Thick”*
**Color**3%
*“Not really White”*
**Product Condition**2%
*“Used item”*
**Stretchability/Expandability/Elasticity**2%
*“No stretch”*
**Waist Fit**2%
*“Too tight banding at waist”*
**Transparency**2%
*“See through”*
**Comfort-Overall**2%
*“Cheap and uncomfortable”*
### **Top return reasons **
**Size-Overall**49%
**Waist Fit**9%
**Length**8%
**Material Quality**7%
**Thigh Fit**3%
**Inseam Fit**2%
**Chest Fit**2%
**Advertised Vs Actual Product**2%
**Thin**2%
**Hip Fit**2%
## **Common questions**
- **Is vuori profitable to sell on Amazon United States?**
- The niche generates $199K/yr across 186 tracked products. 2 of 21 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the vuori niche?**
- 47 brands and 69 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in vuori?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 11.5% — above our launch gate.
- **When does demand for vuori peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the vuori niche?**
- Listings span $8.99–$126.91; the average listing price is $28.13 (sweet spot $15–$100). The average incumbent carries 9,402 reviews — the moat a new listing must climb.
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