---
title: "Von Dutch Purse — $116K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/von-dutch-purse"
last_updated: "2026-08-05T19:44:12.413Z"
locale: en
meta:
description: "Niche score 42/100 · $116K/yr market · 350K searches/yr · $80.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $116K/yr market · 350K searches/yr · $80.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Von Dutch Purse — $116K/yr Amazon US Niche (2026) - Flapen"
---
# **von dutch purse**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 12Conversion 5Competition 90Returns 60Price range 41Avg price 82Brand share 0Review moat 98Quality gap 45
**Review moat**
**Incredible****37.59**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Avg price**
**Great****$80.64**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$20.62–$216.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$116K**
$116K/yr · 350K searches
**Growth**
**Bad****-25.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, von dutch purse is a $116K/yr Amazon United States market (350K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **von dutch purse market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$101K–$121K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#5,694**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **92%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**4 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**25%**
Top 20: 60%
**Open market**
**0%**
- Von Dutch98% - Verdusa1% - Generic1% - True Religion0% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 31 weeks — -25.1% search growth over the last 90 days.
23K18KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/von-dutch-purse/trend)
## **Top von dutch purse search terms**
- **von dutch purse**260K/yr-27.8%0.4% conv. - **von dutch bag**79K/yr-8.0%0.4% conv. - **von dutch purses for women**12K/yr-60.2%0.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/von-dutch-purse/search-terms)
## **Top von dutch purse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$9K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Von Dutch Mini Furry Bowling Bag | 6.8 Faux Fur Crossbody with Logo Hardware Top Handles & Branded Interior Lining**Von Dutch**$61.43**5.0★4 rev](https://www.amazon.com/dp/B0G57SQ5XL) [2**Von Dutch Purse Logo Shoulder Bag (Tree Camo)**Von Dutch**$76.65**4.8★56 rev](https://www.amazon.com/dp/B0G2T9H7B6) [3**Von Dutch Womens Rhinestone Shoulder Bag Stylish Handbag with Adjustable Strap Spacious Interior and Iconic Logo Design (Black and White Rhinestone)**Von Dutch**$83.37**4.6★30 rev](https://www.amazon.com/dp/B0G2T8PSFV) [4**Von Dutch Womens Graphic Shoulder Bag Stylish Handbag with Adjustable Strap Spacious Interior and Iconic Logo Design (Black JAX)**Von Dutch**$84.68**4.8★56 rev](https://www.amazon.com/dp/B0G2TBJG3Q) [5**Von Dutch Womens Graphic Shoulder Bag Stylish Handbag with Adjustable Strap Spacious Interior and Iconic Logo Design (Green and Yellow Multi-Logo Denim)**Von Dutch**$79.42**4.8★56 rev](https://www.amazon.com/dp/B0G2TBS8Z9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Von Dutch Small Shoulder Bag for Women Vegan Leather Y2K Purse with Chain Strap & Zip Closure (Cheetah Grey)**Von Dutch**$90.91**15 rev5mo ago](https://www.amazon.com/dp/B0GPFW2T2R) [**Von Dutch Medium Backpack Stylish Multi?Purpose Backpack with Front Zip Pocket Adjustable Straps and Durable Design (Blue Cheetah)**Von Dutch**$66.08**16 rev6mo ago](https://www.amazon.com/dp/B0G3T94J1Y) [**Von Dutch Mini Furry Bowling Bag | 6.8 Faux Fur Crossbody with Logo Hardware Top Handles & Branded Interior Lining**Von Dutch**$61.43**4 rev7mo ago](https://www.amazon.com/dp/B0G57SQ5XL) [**Von Dutch Core Hanna Bag | 6.5 Vegan Leather Mini Crossbody with Logo Hardware Top Handles & Branded Interior Pouch Black and White**Von Dutch**$67.44**18 rev7mo ago](https://www.amazon.com/dp/B0G57Y7FQB) [**Von Dutch Jax Hanna Bag | 6.5 Vegan Leather Mini Crossbody with Logo Hardware Top Handles & Interior Pouch Jax Black**Von Dutch**$66.72**19 rev7mo ago](https://www.amazon.com/dp/B0G57V8D6Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Von Dutch Womens Chopper Tote Bag Stylish Canvas Handbag Spacious Interior and Iconic Logo Design (Blue)**Von Dutch**$28.70**5.0★**▲ 63%**](https://www.amazon.com/dp/B0G2TBC6MV) [**Von Dutch Womens Animal Print Shoulder Bag Stylish Handbag with Adjustable Strap Spacious Interior and Iconic Logo Design (Leopard)**Von Dutch**$92.97**4.8★**▲ 62%**](https://www.amazon.com/dp/B0G2TCH367) [**Von Dutch Mini Furry Bowling Bag | 6.8 Faux Fur Crossbody with Logo Hardware Top Handles & Branded Interior Lining**Von Dutch**$61.43**5.0★**▲ 51%**](https://www.amazon.com/dp/B0G57SQ5XL) [**Von Dutch Medium Backpack Stylish Multi?Purpose Backpack with Front Zip Pocket Adjustable Straps and Durable Design (Blue Cheetah)**Von Dutch**$66.08**4.7★**▲ 50%**](https://www.amazon.com/dp/B0G3T94J1Y) [**Von Dutch Womens Graphic Shoulder Bag Stylish Handbag with Adjustable Strap Spacious Interior and Iconic Logo Design (Green and Yellow Multi-Logo Denim)**Von Dutch**$79.42**4.8★**▲ 48%**](https://www.amazon.com/dp/B0G2TBS8Z9)
**~~View all trending →~~**
## **What buyers say about von dutch purse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Awesome quality”*
**Size-Overall**17%
*“fits my wallet”*
**Color**12%
*“I love it and the color”*
**Material Quality**6%
*“the material seems durable”*
**Advertised Vs Actual Product**6%
*“As described”*
**Design-Overall**6%
*“Cute design”*
**Shape/Style**4%
*“Tendy, Compact, and Easy to Style”*
**Durability**4%
*“It feels like its pretty durable”*
**Portability**3%
*“Compact Carry-On with Smooth Wheels and Travel-Ready Organization”*
**Strap/String Quality**3%
*“Shoulder straps are adjustable and comfy”*
### **What buyers complain about **
**Size-Overall**51%
*“Size not meeting ree”*
**Advertised Vs Actual Product**8%
*“Product Different Than Picture”*
**Color**4%
*“The red is a lot less vibrant than the pictures”*
**Quality-Overall**4%
*“Just wasnt quite worth the quality I feel”*
**Chain/Key Quality**4%
*“Also, I dont like the chain”*
**Value For Money**2%
*“Why is this expensive”*
**Strap/String Quality**1%
*“Strap is a lil short so I added chain for extra room”*
**Leather Quality**1%
*“I do think the faux leather is a bit of letdown since I do prefer actual leather for the price point”*
**Stiffness**1%
*“Its stiff and feels like plastic”*
**Material Quality**1%
*“it feels cheap”*
### **Top return reasons **
**Size-Overall**61%
**Color**8%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Zipper Quality**4%
**Material Quality**3%
**Strap/String Quality**2%
**Quality-Overall**2%
**Shape/Style**1%
**Stitch/Finish/Polish**1%
## **Common questions**
- **Is von dutch purse profitable to sell on Amazon United States?**
- The niche generates $116K/yr across 76 tracked products. 12 of 74 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the von dutch purse niche?**
- 4 brands and 27 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in von dutch purse?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Color. The return rate is 2.6%.
- **What does it cost to enter the von dutch purse niche?**
- Listings span $20.62–$216.00; the average listing price is $80.64 (sweet spot $15–$100). The average incumbent carries 38 reviews — the moat a new listing must climb.
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