---
title: "Volcom Backpack — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/volcom-backpack"
last_updated: "2026-08-09T15:06:19.565Z"
locale: en
meta:
description: "Niche score 45/100 · $44K/yr market · 203K searches/yr · $42.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $44K/yr market · 203K searches/yr · $42.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Volcom Backpack — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **volcom backpack**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 11Growth 54Conversion 6Competition 96Returns 24Price range 44Avg price 95Brand share 42Review moat 55Quality gap 40
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$42.89**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,307.58**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+27.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$11.38–$203.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.3%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$44K**
$44K/yr · 203K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, volcom backpack is a $44K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 45/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **volcom backpack market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$54K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#1,183**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **72%**
- **Out of stock**
- **19.1%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**247**
**Top-5 brand share**
**80%**
Top 20: 99%
**Top-5 click share**
**17%**
Top 20: 44%
**Open market**
**17%**
- Hurley62% - Dakine5% - Oakley4% - Amazon Basics4% - Volcom4% - Under Armour3% - Open — no brand owns it (17 brands, 17%)
## **Demand**
Weekly Amazon search volume, last 44 weeks — +27.0% search growth over the last 90 days.
5K3KBlack Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/volcom-backpack/trend)
## **Top volcom backpack search terms**
- **hurley backpack**81K/yr+47.9%0.5% conv. - **hurley bag**22K/yr+66.2%0.2% conv. - **volcom backpack**38K/yr-9.7%0.3% conv. - **quicksilver backpacks**9K/yr+30.1%0.2% conv. - **quiksilver backpack**10K/yr+11.7%0.0% conv. - **hurley backpack for boys**18K/yr+233.1%0.5% conv. - **quicksilver backpack**7K/yr+39.8%0.1% conv. - **hurley backpack for men**9K/yr-42.2%0.6% conv. - **volcom bag**6K/yr-4.0%0.0% conv. - **volcom backpack men**4K/yr-12.0%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/volcom-backpack/search-terms)
## **Top volcom backpack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$8874%$2K6%$3K8%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hurley Unisex-Kids Graphic Backpack Blue Lazer/Black One Size**Hurley**$30.67**4.8★521 rev](https://www.amazon.com/dp/B0CXY75W9Z) [2**Mini Backpack**Hurley**$20.65**4.6★40 rev](https://www.amazon.com/dp/B0BFRPDSP7) [3**One and Only Classic Backpack**Hurley**$43.59**4.4★268 rev](https://www.amazon.com/dp/B0C382PZY5) [4**Hurley Unisex-Kids Graphic Backpack Black/Black One Size**Hurley**$31.29**4.8★521 rev](https://www.amazon.com/dp/B0CXY88HXF) [5**School Backpack**Hurley**$31.85**3.9★68 rev](https://www.amazon.com/dp/B0DJT9KT1K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**School Backpack**Hurley**$31.85**68 rev11mo ago](https://www.amazon.com/dp/B0DJT9KT1K) [**Commuter Travel Backpack**Hurley**$44.86**120 rev1y ago](https://www.amazon.com/dp/B0DJTBDFS5) [**Gym Backpack**Hurley**$24.85**87 rev1y ago](https://www.amazon.com/dp/B0DJTBTLNG) [**Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black**Amazon Basics**$24.47**2,665 rev1y ago](https://www.amazon.com/dp/B0CZ1S8T3X) [**Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black**Amazon Basics**$20.96**2,665 rev1y ago](https://www.amazon.com/dp/B0CZ2KMQ62)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black**Amazon Basics**$24.47**4.7★**▲ 110%**](https://www.amazon.com/dp/B0CZ1S8T3X) [**BURLEBO Backpack - Classic Deer Camo**BURLEBO**$59.06**4.8★**▲ 109%**](https://www.amazon.com/dp/B0D88X32YB) [**Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black**Amazon Basics**$20.96**4.7★**▲ 106%**](https://www.amazon.com/dp/B0CZ2KMQ62) [**The North Face Vault Everyday Laptop Backpack - Commuter Travel Bag Water-Repellent Finish Spacious Compartment Mid Grey Dark Heather/TNF Black-NPF One Size**The North Face**$59.99**4.7★**▲ 98%**](https://www.amazon.com/dp/B0CNB72SLV) [**One and Only Classic Backpack**Hurley**$35.01**4.4★**▲ 94%**](https://www.amazon.com/dp/B0C37ZGS3Q)
**~~View all trending →~~**
## **What buyers say about volcom backpack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Great quality, very roomy”*
**Size-Overall**10%
*“Its a snug fit”*
**Durability**9%
*“The bag is durable”*
**Value For Money**8%
*“Amazing value”*
**Pockets/Compartments**6%
*“Lots of compartments”*
**Storage Capacity**5%
*“Great amount of storage”*
**Strength**5%
*“The zipper is strong and sturdy”*
**Advertised Vs Actual Product**4%
*“as described”*
**Comfort-Overall**3%
*“Very comfortable”*
**Portability**3%
*“Its very versatile”*
### **What buyers complain about **
**Size-Overall**15%
*“This bagpack is tiny”*
**Quality-Overall**11%
*“Poor quality”*
**Durability**10%
*“almost immediately started coming apart”*
**Strap/String Quality**8%
*“One of the straps broke after a few months”*
**Zipper Quality**7%
*“Zipper gets stuck”*
**Value For Money**4%
*“Not worth the price”*
**Design-Overall**2%
*“Bad bag design”*
**Pockets/Compartments**2%
*“Needs more pockets”*
**Storage Capacity**2%
*“I wish it had more space”*
**Material Quality**2%
*“The material is cheap”*
### **Top return reasons **
**Size-Overall**62%
**Pockets/Compartments**7%
**Material Quality**4%
**Advertised Vs Actual Product**4%
**Zipper Quality**3%
**Quality-Overall**3%
**Value For Money**2%
**Color**2%
**Strap/String Quality**2%
**Wrong Dimensions**2%
## **Common questions**
- **Is volcom backpack profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 126 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is +27.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the volcom backpack niche?**
- 23 brands and 247 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in volcom backpack?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.3% — above our launch gate.
- **What does it cost to enter the volcom backpack niche?**
- Listings span $11.38–$203.90; the average listing price is $42.89 (sweet spot $15–$100). The average incumbent carries 1,308 reviews — the moat a new listing must climb.
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