---
title: "visor — $1.1M/yr Amazon United States Niche, Score 67/100 - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/visor"
last_updated: "2026-07-20T18:12:12.277Z"
locale: en
meta:
description: "visor clears our launch bar: a $1.1M/yr market growing +116.0% this quarter with returns at 5.2%. Data updated Jul 2026."
"og:description": "visor clears our launch bar: a $1.1M/yr market growing +116.0% this quarter with returns at 5.2%. Data updated Jul 2026."
"og:title": "visor — $1.1M/yr Amazon United States Niche, Score 67/100 - Flapen"
---
# **visor**
**Launch it**
A $1.1M/yr market growing +116.0% this quarter with returns at 5.2% — clears our launch bar.
Market size 79Growth 95Conversion 28Competition 85Returns 32Price range 61Avg price 67Brand share 87Review moat 44Quality gap 48
**Growth**
**Incredible****+116.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Market size**
**Great****$1.1M**
$1.1M/yr · 3.4M searches
**Avg price**
**Good****$14.03**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.63–$28.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,142.28**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****5.2%**
return rate — above 6% kills the launch gate
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, visor is a $1.1M/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 67/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$842K–$1.1M**
- units × avg price
- **Launch success**
- **88%**
- 15 of 17 new (360d)
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **154 days**
## **Competition**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**37 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**48%**
Top 20: 89%
**Top-5 click share**
**30%**
Top 20: 67%
**Open market**
**47%**
- adidas14% - FURTALK12% - ANDICEQY9% - OnWander8% - Marrywindix6% - Augusta Sportswear5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +116.0% search growth over the last 90 days.
150K100KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/visor/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$32K6%$64K9%$96K12%$129K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 64 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ANDICEQY Sport Sun Visor Hats Adjustable Empty Top Baseball Cap Cotton Ball Caps for Women and Men (Dark Black)**ANDICEQY**$7.18**4.4★3,443 rev](https://www.amazon.com/dp/B0B24GTNVH) [2**OnWander Sport Sun Visor Hat for Women Men - Lightweight Stretchy Polyester Spandex Quick Dry Sweatband Wrinkle Resistant White Medium**OnWander**$10.06**4.5★341 rev](https://www.amazon.com/dp/B0F4K448GS) [3**FURTALK Sun Hats for Women Wide Brim Beach Hat Straw Visor Ponytail Summer UV Packable Foldable Beach Vacation Essentials Khaki**FURTALK**$18.03**4.5★15,579 rev](https://www.amazon.com/dp/B07NZNP3Z9) [4**FURTALK Womens Sun Visor Hat Straw Sun Visors for Women Summer Packable Ponytail Beach Hats for Women Travel UPF 80+ Khaki**FURTALK**$19.22**4.5★2,404 rev](https://www.amazon.com/dp/B099R8F9DY) [5**Augusta Sportswear Womens Athletic Mesh Visor - Stylish Sun Hat for Golf Running and Outdoor Activities Black**Augusta Sportswear**$8.88**4.5★4,583 rev](https://www.amazon.com/dp/B01E94ERZQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Visor Hats for Women UPF 50+: Sun Visors with Wide Brim - Sun Protection Hat Lightweight Packable Summer UV Visor (Rose Red)**ROVIA**$9.49**7 rev1mo ago](https://www.amazon.com/dp/B0H2HVTK88) [**LONGLONG Sports Sun Visor Hat - Moisture Wicking Sun Protection with Adjustable Strap for Running Tennis Golf Hiking White**LONGLONG**$14.14**95 rev3mo ago](https://www.amazon.com/dp/B0GH77GK1T) [**LONGLONG Sports Sun Visor Hat - Moisture Wicking Sun Protection with Adjustable Strap for Running Tennis Golf Hiking Black**LONGLONG**$14.28**95 rev3mo ago](https://www.amazon.com/dp/B0GH6YY75J) [**LONGLONG Sports Sun Visor Hat - Moisture Wicking Sun Protection with Adjustable Strap for Running Tennis Golf Hiking Teal**LONGLONG**$14.40**95 rev3mo ago](https://www.amazon.com/dp/B0GH78DXMZ) [**Amazon Essentials Womens Lightweight Golf Sport Sun Visor Light Pink One Size**Amazon Essentials**$11.49**62 rev4mo ago](https://www.amazon.com/dp/B0FNS3VS4W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Acozycoo Sports Sun Visors for Women Men Hard Brim UV Protection Visor Hat Cooling Cap for Golf Tennis Running Black Gray**Acozycoo**$9.72**4.7★**▲ 38%**](https://www.amazon.com/dp/B0GQXKNHD6) [**Mesh Sports Visor for Women Men - Adjustable Drawstring Lightweight Breathable Sun Hat for Running Tennis Golf Pickleball White**SUNMECI**$13.52**4.5★**▲ 37%**](https://www.amazon.com/dp/B0GHNMBT2H) [**LONGLONG Sports Sun Visor Hat - Moisture Wicking Sun Protection with Adjustable Strap for Running Tennis Golf Hiking White**LONGLONG**$14.14**4.7★**▲ 37%**](https://www.amazon.com/dp/B0GH77GK1T) [**Mesh Sports Visor for Women Men - Adjustable Drawstring Lightweight Breathable Sun Hat for Running Tennis Golf Pickleball Black**SUNMECI**$13.63**4.5★**▲ 37%**](https://www.amazon.com/dp/B0GHML2X4W) [**LONGLONG Sports Sun Visor Hat - Moisture Wicking Sun Protection with Adjustable Strap for Running Tennis Golf Hiking Teal**LONGLONG**$14.40**4.7★**▲ 36%**](https://www.amazon.com/dp/B0GH78DXMZ)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**14%
*“Comfortable Hat”*
**Size-Overall**14%
*“Fit is snug”*
**Weight Light**9%
*“Lightweight and perfect”*
**Quality-Overall**8%
*“Seems well made”*
**Adjustability/Rotatability/Reclining**5%
*“Is adjustable”*
**Value For Money**5%
*“good value”*
**Color**5%
*“Love the color”*
**Advertised Vs Actual Product**5%
*“Just what I needed”*
**Ease Of Use**3%
*“Easy on, easy off”*
**Shape/Style**3%
*“It has a nice shape”*
### **What buyers complain about **
**Size-Overall**28%
*“Strange fit”*
**Quality-Overall**6%
*“Very cheaply made”*
**Strap/String Quality**4%
*“The strap doesn't hold in place”*
**Durability**3%
*“it kept coming apart”*
**Stretchability/Expandability/Elasticity**3%
*“Comfortable not stretchy”*
**Advertised Vs Actual Product**3%
*“the description is misleading”*
**Velcro Quality**2%
*“the velcro feels cheap”*
**Shape/Style**2%
*“don't care about style”*
**Material Quality**2%
*“It is so cheap material”*
**Strength**2%
*“It lacks that sturdy”*
### **Top return reasons **
**Size-Overall**57%
**Shape/Style**6%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Color**4%
**Quality-Overall**3%
**Length**3%
**Width**2%
**Velcro Quality**2%
**Strength**2%
## **Common questions**
- **Is visor profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 64 tracked products. 15 of 17 products launched in the last 360 days are still selling. 90-day search growth is +116.0%. Flapen's verdict: Launch it (67/100).
- **How competitive is the visor niche?**
- 37 brands and 87 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in visor?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 5.2%.
- **When does demand for visor peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the visor niche?**
- Listings span $6.63–$28.20; the average listing price is $14.03 (sweet spot $15–$100). The average incumbent carries 2,142 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 70 [**bogg bag accessories**](https://flapen.com/research/us/clothing-shoes-jewelry/bogg-bag-accessories)$1.5M/yr+74.1%**Launch it**- 70 [**minion costume**](https://flapen.com/research/us/clothing-shoes-jewelry/minion-costume)$3.6M/yr+49.6%**Worth a look**- 70 [**magnetic umbrella**](https://flapen.com/research/us/clothing-shoes-jewelry/magnetic-umbrella)$445K/yr+252.4%**Worth a look**- 70 [**straw hat**](https://flapen.com/research/us/clothing-shoes-jewelry/straw-hat)$1.9M/yr+138.2%**Launch it**- 70 [**8th grade graduation gifts**](https://flapen.com/research/us/clothing-shoes-jewelry/8th-grade-graduation-gifts)$154K/yr>1,000%**Worth a look**- 70 [**straw hats for men**](https://flapen.com/research/us/clothing-shoes-jewelry/straw-hats-for-men)$831K/yr+169.0%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)