---
title: "Virgo Necklace — $10K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/virgo-necklace"
last_updated: "2026-08-06T22:25:12.031Z"
locale: en
meta:
description: "Niche score 33/100 · $10K/yr market · 57K searches/yr · $12.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $10K/yr market · 57K searches/yr · $12.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Virgo Necklace — $10K/yr Amazon US Niche (2026) - Flapen"
---
# **virgo necklace**
**Skip it**
A small market ($10K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 39Conversion 18Competition 19Returns 57Price range 43Avg price 52Brand share 32Review moat 49Quality gap 60
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$12.26**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,585.47**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$6.87–$21.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+11.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$10K**
$10K/yr · 57K searches
According to Flapen's Amazon United States niche tracking, virgo necklace is a $10K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 33/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **virgo necklace market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$15K–$18K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#3,084**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**11%**
- TGOLM34% - kate spade new york29% - MJartoria13% - PAVOI5% - Aimber5% - PANTIDE3% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.1% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/virgo-necklace/trend)
## **Top virgo necklace search terms**
- **virgo necklace**31K/yr+23.4%0.8% conv. - **virgo necklace for women**13K/yr-25.7%1.2% conv. - **virgo jewelry**5K/yr+50.5%0.2% conv. - **virgo jewelry for women**6K/yr-12.6%1.0% conv. - **virgo necklace silver**2K/yr+33.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/virgo-necklace/search-terms)
## **Top virgo necklace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$98920%$2K30%$3K40%$4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**kate spade new york Whats Your Sign Mini Pendant Virgo One Size**kate spade new york**$21.01**4.5★19 rev](https://www.amazon.com/dp/B0D8CW2CLT) [2**TGOLM 14k Gold Plated Virgo Sign September Birthstone Created-sapphire Crystal Necklace for Women Birthday Gift**TGOLM**$14.53**4.6★489 rev](https://www.amazon.com/dp/B0B8RVZXK1) [3**MJartoria Gold Layered Necklaces for Women Trendy Retro Coin Pendant Necklace Dainty Chunky Chain Choker Necklaces for Jewelry Birthday Gifts (Gold Zodiac-Virgo-3PCS Layered)**MJartoria**$14.75**4.2★3,480 rev](https://www.amazon.com/dp/B0CQNYH873) [4**Aimber 18K Gold Plated Astrology Necklace for Women Jewelry 12 Zodiac Pendant Horoscope Constellations Necklace(Letter Virgo)**Aimber**$9.92**4.6★1,645 rev](https://www.amazon.com/dp/B08GJ87XF2) [5**TGOLM 14k Gold Plated Virgo Sign August Birthstone Created-peridot Crystal Necklace for Women Birthday Gift**TGOLM**$14.05**4.6★489 rev](https://www.amazon.com/dp/B0B8RW6CK8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LETFLY Virgo Zodiac Gold Necklace Stack for Women 18K Gold Plated Square Shaped Pendant with Adjustable Layered Snake Chain for Women Jewelry Gifts**LETFLY**$10.18**106 rev1y ago](https://www.amazon.com/dp/B0FGNT6WLJ) [**kate spade new york Whats Your Sign Mini Pendant Virgo One Size**kate spade new york**$21.01**19 rev1y ago](https://www.amazon.com/dp/B0D8CW2CLT) [**MJartoria Gold Layered Necklaces for Women Trendy Retro Coin Pendant Necklace Dainty Chunky Chain Choker Necklaces for Jewelry Birthday Gifts (Silver Zodiac-Virgo-3PCS Layered)**MJartoria**$14.19**3,480 rev2y ago](https://www.amazon.com/dp/B0CXT9GXMQ) [**MJartoria Gold Layered Necklaces for Women Trendy Retro Coin Pendant Necklace Dainty Chunky Chain Choker Necklaces for Jewelry Birthday Gifts (Gold Zodiac-Virgo-3PCS Layered)**MJartoria**$14.75**3,480 rev2y ago](https://www.amazon.com/dp/B0CQNYH873) [**TGOLM 14k Gold Plated Virgo Sign September Birthstone Created-sapphire Crystal Necklace for Women Birthday Gift**TGOLM**$14.53**489 rev3y ago](https://www.amazon.com/dp/B0B8RVZXK1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**kate spade new york Whats Your Sign Mini Pendant Virgo One Size**kate spade new york**$21.01**4.5★**▲ 153%**](https://www.amazon.com/dp/B0D8CW2CLT) [**Hewill Moon Crescent Virgo Constellation Bracelet Necklace 12 Zodiac Horoscope Astrology Time Gemstone Necklace And Bracelet for Women Men Birthday Gift**Hewill**$8.20**4.0★**▲ 74%**](https://www.amazon.com/dp/B09Y84CN9C) [**MJartoria Gold Layered Necklaces for Women Trendy Retro Coin Pendant Necklace Dainty Chunky Chain Choker Necklaces for Jewelry Birthday Gifts (Silver Zodiac-Virgo-3PCS Layered)**MJartoria**$14.19**4.2★**▲ 28%**](https://www.amazon.com/dp/B0CXT9GXMQ) [**TGOLM 14k Gold Plated Virgo Sign September Birthstone Created-sapphire Crystal Necklace for Women Birthday Gift**TGOLM**$14.53**4.6★**▲ 25%**](https://www.amazon.com/dp/B0B8RVZXK1) [**MJartoria Gold Layered Necklaces for Women Trendy Retro Coin Pendant Necklace Dainty Chunky Chain Choker Necklaces for Jewelry Birthday Gifts (Gold Zodiac-Virgo-3PCS Layered)**MJartoria**$14.75**4.2★**▲ 19%**](https://www.amazon.com/dp/B0CQNYH873)
**~~View all trending →~~**
## **What buyers say about virgo necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Decent quality for a cheap necklace”*
**Advertised Vs Actual Product**31%
*“Exactly as described”*
**Durability**8%
*“its held up so well”*
**Color**8%
*“Color is vibrant”*
**Brightness/Shine/Glow**6%
*“It is quite sparkly”*
**Value For Money**6%
*“It is very worth the price paid”*
### **What buyers complain about **
**Chain/Key Quality**50%
*“not worth the $ Second time I purchased this second time it broke the chain is very frail brakes”*
**Color**25%
*“My neck isn't green lol”*
### **Top return reasons **
**Size-Overall**21%
**Quality-Overall**15%
**Metal Authenticity**13%
**Color**10%
**Chain/Key Quality**10%
**Advertised Vs Actual Product**8%
**Durability**6%
**Material Quality**4%
**Fastener Quality**4%
**Shape/Style**4%
## **Common questions**
- **Is virgo necklace profitable to sell on Amazon United States?**
- The niche generates $10K/yr across 15 tracked products. 90-day search growth is +11.1%. Flapen's verdict: Skip it (33/100).
- **How competitive is the virgo necklace niche?**
- 11 brands and 14 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in virgo necklace?**
- Top complaints mined from reviews: Chain/Key Quality, Color. The return rate is 2.7%.
- **When does demand for virgo necklace peak?**
- Demand peaks in Aug–Sep; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the virgo necklace niche?**
- Listings span $6.87–$21.01; the average listing price is $12.26 (sweet spot $15–$100). The average incumbent carries 1,585 reviews — the moat a new listing must climb.
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