---
title: "Vikings Beanie — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/vikings-beanie"
last_updated: "2026-08-09T16:46:32.428Z"
locale: en
meta:
description: "Niche score 22/100 · $0/yr market · 23K searches/yr · $25.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 22/100 · $0/yr market · 23K searches/yr · $25.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vikings Beanie — $0/yr Amazon US Niche (2026) - Flapen"
---
# **vikings beanie**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 20Returns 40Price range 95Avg price 95Brand share 0Review moat 70Quality gap 23
**Avg price**
**Incredible****$25.49**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.03–$38.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****699.25**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$0**
$0/yr · 23K searches
**Growth**
**Bad****-77.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vikings beanie is a $0/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 22/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vikings beanie market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$19K–$25K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#310**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **25.4%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- New Era61% - mtstaowe23% - SYHEART9% - Outerstuff7%
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -77.3% search growth over the last 90 days.
5K4KPrime Day '25Spike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 72.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/vikings-beanie/trend)
## **Top vikings beanie search terms**
- **vikings beanie**11K/yr-78.4%1.8% conv. - **minnesota vikings beanie**6K/yr-69.5%0.6% conv. - **vikings winter hat**5K/yr-86.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/vikings-beanie/search-terms)
## **Top vikings beanie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (Minnesota Vikings)**New Era**$25.16**4.7★1,174 rev](https://www.amazon.com/dp/B0DMXSPB8P) [2**New Era Unisex-Adult NFL Official Sport Knit Classic Striped Knit Beanie Cold Weather Hat (Minnesota Vikings)**New Era**$34.89**4.8★756 rev](https://www.amazon.com/dp/B0BMN7F3B9) [3**Vintage Classic Skull Cap Beanie Hat Cuffed Winter Hat Knit Comes with Warm Gloves Gifts for Men Women Fans**mtstaowe**$20.48**4.7★749 rev](https://www.amazon.com/dp/B0D8PJ2YJ7) [4**New Era Womens NFL Cable Knit Team Logo Wordmark Tech Cuffed Pom Beanie Cold Weather Knit Hat - Minnesota Vikings - Purple**New Era**$38.90**4.7★400 rev](https://www.amazon.com/dp/B0CJB17DDK) [5**New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (Minnesota Vikings)**New Era**$33.26**4.7★1,174 rev](https://www.amazon.com/dp/B0BMM6S5RK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (Minnesota Vikings)**New Era**$25.16**1,174 rev1y ago](https://www.amazon.com/dp/B0DMXSPB8P) [**Vintage Classic Skull Cap Embroidery Beanie Fasion Hat Cuffed Winter Hat Knit Comes with Warm Gloves Gifts for Men Women Fans**mtstaowe**$16.05**956 rev2y ago](https://www.amazon.com/dp/B0D91VTC4T) [**Vintage Classic Skull Cap Beanie Hat Cuffed Winter Hat Knit Comes with Warm Gloves Gifts for Men Women Fans**mtstaowe**$20.48**749 rev2y ago](https://www.amazon.com/dp/B0D8PJ2YJ7) [**Outerstuff NFL Kids Youth 8-20 Officially Licensed Sideline Sport Knit Cold Weather Cuffed Beanie Hat (Minnesota Vikings - Purple One Size)**Outerstuff**$19.18**250 rev2y ago](https://www.amazon.com/dp/B0CJMQ4WFL) [**New Era Womens NFL Cable Knit Team Logo Wordmark Tech Cuffed Pom Beanie Cold Weather Knit Hat - Minnesota Vikings - Purple**New Era**$38.90**400 rev2y ago](https://www.amazon.com/dp/B0CJB17DDK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Skull Beanie Hat for Men and Women Winter Chemo Turban Hats for Men Vikings Caps Black Norse Cap Knit Hat Slouchy Cap Casual Beanies Hat**SYHEART**$16.03**4.2★**▲ 219%**](https://www.amazon.com/dp/B0BP77XB7V) [**New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (Minnesota Vikings)**New Era**$25.16**4.7★**▲ 54%**](https://www.amazon.com/dp/B0DMXSPB8P) [**Vintage Classic Skull Cap Beanie Hat Cuffed Winter Hat Knit Comes with Warm Gloves Gifts for Men Women Fans**mtstaowe**$20.48**4.7★**▲ 36%**](https://www.amazon.com/dp/B0D8PJ2YJ7) [**New Era Womens NFL Cable Knit Team Logo Wordmark Tech Cuffed Pom Beanie Cold Weather Knit Hat - Minnesota Vikings - Purple**New Era**$38.90**4.7★**— 5%**](https://www.amazon.com/dp/B0CJB17DDK) [**New Era Unisex-Adult NFL Official Sport Knit Classic Striped Knit Beanie Cold Weather Hat (Minnesota Vikings)**New Era**$34.89**4.8★**— 8%**](https://www.amazon.com/dp/B0BMN7F3B9)
**~~View all trending →~~**
## **What buyers say about vikings beanie**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Size-Overall**60%
**Design-Overall**10%
**Lining Quality**10%
**Material Quality**10%
**Thin**5%
**Quality-Overall**5%
## **Common questions**
- **Is vikings beanie profitable to sell on Amazon United States?**
- The niche generates $0/yr across 8 tracked products. 90-day search growth is -77.3%. Flapen's verdict: Skip it (22/100).
- **How competitive is the vikings beanie niche?**
- 4 brands and 5 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- **When does demand for vikings beanie peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 72.4× the quietest.
- **What does it cost to enter the vikings beanie niche?**
- Listings span $16.03–$38.90; the average listing price is $25.49 (sweet spot $15–$100). The average incumbent carries 699 reviews — the moat a new listing must climb.
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