---
title: "Viking Shirt — $156K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/viking-shirt"
last_updated: "2026-08-09T09:20:58.126Z"
locale: en
meta:
description: "Niche score 50/100 · $156K/yr market · 853K searches/yr · $21.02 avg price. High returns (10.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $156K/yr market · 853K searches/yr · $21.02 avg price. High returns (10.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Viking Shirt — $156K/yr Amazon US Niche (2026) - Flapen"
---
# **viking shirt**
**Worth a look**
Shows a fragmented shelf (top 5 take 20% of clicks), but high returns (10.3%) keeps it on the watch list.
Market size 33Growth 55Conversion 11Competition 95Returns 6Price range 81Avg price 90Brand share 44Review moat 58Quality gap 52
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Avg price**
**Great****$21.02**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.84–$39.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,195**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+28.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$156K**
$156K/yr · 853K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****10.3%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, viking shirt is a $156K/yr Amazon United States market (853K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May–Sep–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **viking shirt market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$105K–$126K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#587**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **93%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**79%**
Top 20: 97%
**Top-5 click share**
**20%**
Top 20: 51%
**Open market**
**18%**
- JEMITOP55% - JOGAL7% - ZEROYAA7% - AIFARLD5% - Runcati5% - CTU3% - Open — no brand owns it (24 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +28.3% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Sep, Oct · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/viking-shirt/trend)
## **Top viking shirt search terms**
- **mens renaissance shirt**116K/yr+49.6%0.7% conv. - **renaissance shirt men**102K/yr+28.7%0.8% conv. - **medieval shirt**65K/yr+34.2%0.5% conv. - **viking shirt**60K/yr+57.7%0.2% conv. - **medieval tunic**56K/yr-2.4%0.2% conv. - **medieval shirt men**53K/yr+28.6%0.7% conv. - **tunic men**50K/yr+28.0%0.3% conv. - **mens tunic**50K/yr+16.2%0.3% conv. - **viking shirts for men**48K/yr+16.6%0.1% conv. - **viking tunic**37K/yr+24.7%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/viking-shirt/search-terms)
## **Top viking shirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ZEROYAA Mens Medieval Vintage Long Sleeve Lace Up Shirt Renaissance Costume for Halloween Viking Pirate Cosplay ZHCL60-Beige Large**ZEROYAA**$18.68**4.6★584 rev](https://www.amazon.com/dp/B0CKT6S2DL) [2**JEMITOP Mens Renaissance Pure Cotton Lace Up Tunic Costume Sleeveless Shirt Pirate Medieval Viking Vest Without Belt for Halloween Knight Vampire Wizard Navy Blue M**JEMITOP**$21.79**4.3★36 rev](https://www.amazon.com/dp/B0G5WTTHXH) [3**AIFARLD Mens Long Sleeve Shirts Retro Style Lace up for Medieval Viking Hippie Halloween Cosplay Pirate Renaissance Costume Khaki**AIFARLD**$19.00**4.6★1,184 rev](https://www.amazon.com/dp/B0BRKPY6YB) [4**JEMITOP Mens Vintage Renaissance Costume Long Sleeve Lace Up Shirts for Pirate Viking Medieval Vampire Halloween Cosplay Clothing Navy Blue-D M**JEMITOP**$18.47**4.5★2,846 rev](https://www.amazon.com/dp/B0CQX7MZ75) [5**JOGAL Mens Renaissance Shirt Medieval Pirate Viking Halloween Costume Gothic Steampunk Retro Long Sleeve Lace Up Shirts Beige Large**JOGAL**$19.55**4.6★474 rev](https://www.amazon.com/dp/B0DGPVZNZ6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JEMITOP Mens Renaissance Cotton Lace Up Shirt Mandarin Collar Long Sleeve Retro Costume for Medieval Pirate Viking Halloween Knight Vampire Without Belt Black L**JEMITOP**$23.58**24 rev5mo ago](https://www.amazon.com/dp/B0GL1GCY7K) [**JEMITOP Mens Renaissance Pure Cotton Lace Up Tunic Costume Sleeveless Shirt Pirate Medieval Viking Vest Without Belt for Halloween Knight Vampire Wizard Navy Blue M**JEMITOP**$21.79**36 rev7mo ago](https://www.amazon.com/dp/B0G5WTTHXH) [**JEMITOP Mens Pure Cotton Renaissance Pirate Medieval Retro Long Sleeve Lace Up Shirt for Viking Halloween Mandarin Collar Costume Without Belt Black L**JEMITOP**$22.57**19 rev7mo ago](https://www.amazon.com/dp/B0G5NZPHS6) [**JEMITOP Mens Retro Pure Cotton V-Neck Sleeveless Shirt Renaissance Pirate Medieval Tunic Viking Knight Cosplay Costume Army Green L**JEMITOP**$20.08**26 rev7mo ago](https://www.amazon.com/dp/B0G5NGGPZ5) [**JEMITOP Mens Pure Cotton Renaissance Retro Sleeveless Shirt Halloween Pirate Medieval Viking Lace Up Mandarin Collar Costume Black L**JEMITOP**$20.58**22 rev7mo ago](https://www.amazon.com/dp/B0G5NYB58Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JEMITOP Mens Renaissance Cotton Lace Up Shirt Mandarin Collar Long Sleeve Retro Costume for Medieval Pirate Viking Halloween Knight Vampire Without Belt Black L**JEMITOP**$23.58**4.6★**▲ 66%**](https://www.amazon.com/dp/B0GL1GCY7K) [**JEMITOP Mens Pure Cotton Renaissance Pirate Medieval Retro Long Sleeve Lace Up Shirt for Viking Halloween Mandarin Collar Costume Without Belt Black L**JEMITOP**$22.57**4.6★**▲ 63%**](https://www.amazon.com/dp/B0G5NZPHS6) [**JEMITOP Mens Retro Pure Cotton V-Neck Sleeveless Shirt Renaissance Pirate Medieval Tunic Viking Knight Cosplay Costume Army Green L**JEMITOP**$20.08**4.7★**▲ 62%**](https://www.amazon.com/dp/B0G5NGGPZ5) [**JEMITOP Mens Renaissance Pure Cotton Lace Up Tunic Costume Sleeveless Shirt Pirate Medieval Viking Vest Without Belt for Halloween Knight Vampire Wizard Navy Blue M**JEMITOP**$21.79**4.3★**▲ 56%**](https://www.amazon.com/dp/B0G5WTTHXH) [**JEMITOP Mens Pure Cotton Renaissance Retro Sleeveless Shirt Halloween Pirate Medieval Viking Lace Up Mandarin Collar Costume Black L**JEMITOP**$20.58**4.5★**▲ 55%**](https://www.amazon.com/dp/B0G5NYB58Y)
**~~View all trending →~~**
## **What buyers say about viking shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Well made a true fit”*
**Quality-Overall**13%
*“Good Quality Shirt”*
**Comfort-Overall**8%
*“It is very comfortable and breathable”*
**Material Quality**8%
*“Nice material”*
**Advertised Vs Actual Product**4%
*“Great product as advertised”*
**Value For Money**4%
*“Good price”*
**Weight Light**3%
*“The shirt itself is very light and breezy, it's a relaxing thing to wear”*
**Shape/Style**3%
*“Husband loves the fit and the style”*
**Breathability**3%
*“Breathes well and is comfy”*
**Color**2%
*“The color is also accurate”*
### **What buyers complain about **
**Size-Overall**14%
*“Way too big”*
**Color**8%
*“Not green”*
**Advertised Vs Actual Product**7%
*“wasn't as described”*
**Material Quality**6%
*“The material felt much cheaper than I anticipated”*
**Quality-Overall**5%
*“Not well made”*
**Wrinkles**2%
*“The wrinkles are hard to get out”*
**Machine Wash Suitability**2%
*“I noticed areas that made me question how itll hold up after repeated washing”*
**Value For Money**2%
*“just a bit cheaper in person”*
**Warmth**2%
*“It is really hot”*
**Strap/String Quality**2%
*“strings too long, other issues”*
### **Top return reasons **
**Size-Overall**46%
**Chest Fit**9%
**Length**7%
**Sleeve Fit**7%
**Material Quality**5%
**Color**5%
**Advertised Vs Actual Product**3%
**Shoulder Fit**3%
**Shape/Style**2%
**Quality-Overall**2%
## **Common questions**
- **Is viking shirt profitable to sell on Amazon United States?**
- The niche generates $156K/yr across 121 tracked products. 0 of 32 products launched in the last 360 days are still selling. 90-day search growth is +28.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the viking shirt niche?**
- 30 brands and 36 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in viking shirt?**
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 10.3% — above our launch gate.
- **When does demand for viking shirt peak?**
- Demand peaks in May–Sep–Oct; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the viking shirt niche?**
- Listings span $9.84–$39.55; the average listing price is $21.02 (sweet spot $15–$100). The average incumbent carries 1,195 reviews — the moat a new listing must climb.
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