---
title: "Victoria Secret Panties — $690K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/victoria-secret-panties"
last_updated: "2026-08-09T17:09:46.726Z"
locale: en
meta:
description: "Niche score 53/100 · $690K/yr market · 4.9M searches/yr · $29.12 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $690K/yr market · 4.9M searches/yr · $29.12 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Victoria Secret Panties — $690K/yr Amazon US Niche (2026) - Flapen"
---
# **victoria secret panties**
**Worth a look**
Shows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Market size 68Growth 14Conversion 6Competition 98Returns 71Price range 76Avg price 95Brand share 27Review moat 49Quality gap 42
**Competition**
**Incredible****9%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$29.12**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.46–$119.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$690K**
$690K/yr · 4.9M searches
**Review moat**
**Okay****1,608.22**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-21.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, victoria secret panties is a $690K/yr Amazon United States market (4.9M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **victoria secret panties market data**
- **Units sold / yr**
- **20K–25K**
- avg 0–100/product
- **Revenue / yr**
- **$582K–$728K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#339**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **17.4%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.
**Brands**
**39 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**89%**
Top 20: 97%
**Top-5 click share**
**9%**
Top 20: 27%
**Open market**
**17%**
- Victoria's Secret77% - FINETOO2% - Sth Big1% - Ekouaer1% - READY TO LOVE1% - Avidlove1% - Open — no brand owns it (33 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.
125K75KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/victoria-secret-panties/trend)
## **Top victoria secret panties search terms**
- **victoria secret panties**1.9M/yr-6.4%0.5% conv. - **victoria secret pajamas**570K/yr-34.7%0.2% conv. - **victoria**580K/yr-65.2%0.0% conv. - **tangas victoria secret sexy**266K/yr-54.3%0.1% conv. - **victoria secret underwear**178K/yr-7.8%0.4% conv. - **victoria secret lingerie**218K/yr-35.6%0.1% conv. - **victoria secret thong**136K/yr-10.3%0.4% conv. - **victorias secret panties**101K/yr+22.4%0.6% conv. - **pink victoria secret**143K/yr-14.0%0.0% conv. - **pijama victoria secret para mujer**99K/yr-6.8%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/victoria-secret-panties/search-terms)
## **Top victoria secret panties products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$7K2%$14K3%$21K4%$28K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Victorias Secret PINK Womens No Show Thong Underwear Panties for Women Light Pink Pack (M)**Victoria's Secret**$28.96**4.5★903 rev](https://www.amazon.com/dp/B0F2VFFVS9) [2**Victorias Secret Womens Lace Thong Underwear Panties for Women Pack of 7 Nude & Pastel Pack M**Victoria's Secret**$38.23**4.7★1,380 rev](https://www.amazon.com/dp/B0FCHQGR7S) [3**Victorias Secret PINK Womens No Show Cheekster Underwear Panties for Women Spring Basic (M)**Victoria's Secret**$28.03**4.3★1,628 rev](https://www.amazon.com/dp/B0D31XF5CF) [4**Victorias Secret Womens Cotton Logo Hiphugger Underwear Panties for Women Pack of 4 Solids & Iconic Stripe M**Victoria's Secret**$32.50**4.6★1,226 rev](https://www.amazon.com/dp/B0FN9NXM4M) [5**Victorias Secret Womens Cotton Logo Thong Underwear Panties for Women Pack of 4 Solids & Iconic Stripe S**Victoria's Secret**$31.66**4.7★811 rev](https://www.amazon.com/dp/B0FN9FGV83)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Victorias Secret Womens Seamless Bikini Underwear Panties for Women Pack of 7 Spring Mix XXL**Victoria's Secret**$27.23**1,210 rev3mo ago](https://www.amazon.com/dp/B0GW9BQ3MW) [**Victorias Secret Womens Cotton Bikini Underwear Panties for Women Pack of 5 Florals & Stripes XL**Victoria's Secret**$31.57**2,714 rev5mo ago](https://www.amazon.com/dp/B0GLJM8QKN) [**Victorias Secret Womens No Show Cheeky Underwear Minimal Coverage Panties for Women Multi Pack New Assorted Mix S**Victoria's Secret**$36.45**1,702 rev9mo ago](https://www.amazon.com/dp/B0FVPMYS6V) [**Victorias Secret Womens No Show Cheeky Underwear Minimal Coverage Panties for Women Multi Pack Pastel Mix XXL**Victoria's Secret**$23.38**1,702 rev9mo ago](https://www.amazon.com/dp/B0FVNRQMRB) [**Victorias Secret Womens Cotton Logo Hiphugger Underwear Panties for Women Pack of 4 Solids & Iconic Stripe M**Victoria's Secret**$32.50**1,226 rev10mo ago](https://www.amazon.com/dp/B0FN9NXM4M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Victorias Secret Womens Seamless Bikini Underwear Panties for Women Pack of 7 Spring Mix XXL**Victoria's Secret**$27.23**4.4★**▲ 53%**](https://www.amazon.com/dp/B0GW9BQ3MW) [**Victorias Secret Womens Cotton Bikini Underwear Panties for Women Pack of 5 Florals & Stripes XL**Victoria's Secret**$31.57**4.5★**▲ 51%**](https://www.amazon.com/dp/B0GLJM8QKN) [**Victorias Secret PINK Womens No Show Thong Underwear Panties for Women Light Pink Pack (M)**Victoria's Secret**$28.96**4.5★**▲ 46%**](https://www.amazon.com/dp/B0F2VFFVS9) [**Victorias Secret Womens No Show Cheeky Underwear Minimal Coverage Panties for Women Multi Pack Pastel Mix XXL**Victoria's Secret**$23.38**4.4★**▲ 45%**](https://www.amazon.com/dp/B0FVNRQMRB) [**Victorias Secret Womens Lace Thong Underwear Panties for Women Pack of 7 Nude & Pastel Pack M**Victoria's Secret**$38.23**4.7★**▲ 38%**](https://www.amazon.com/dp/B0FCHQGR7S)
**~~View all trending →~~**
## **What buyers say about victoria secret panties**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**28%
*“comfortable for me”*
**Size-Overall**19%
*“Amazing fit”*
**Quality-Overall**9%
*“Amazing quality”*
**Soft Feel**8%
*“soft cotton”*
**Material Quality**5%
*“Great cotton material”*
**Value For Money**5%
*“Good Price”*
**Color**3%
*“Colors are great”*
**Breathability**2%
*“Comfortable and breathable”*
**Stretchability/Expandability/Elasticity**2%
*“Nice stretch”*
**Shape/Style**2%
*“look very flattering”*
### **What buyers complain about **
**Size-Overall**22%
*“Bigger than expected”*
**Comfort-Overall**8%
*“Very uncomfortable and Scratchy”*
**Quality-Overall**8%
*“Low quality”*
**Material Quality**7%
*“Cheap material”*
**Thickness**4%
*“just a bit thinner than expected”*
**Stitch/Finish/Polish**3%
*“they're coming apart at the seams”*
**Stretchability/Expandability/Elasticity**3%
*“doesn't stretch very well”*
**Durability**3%
*“Fell apart”*
**Advertised Vs Actual Product**2%
*“Inaccurate description”*
**Shape/Style**2%
*“Not the most flattering”*
### **Top return reasons **
**Size-Overall**51%
**Material Quality**10%
**Waist Fit**9%
**Advertised Vs Actual Product**4%
**Thin**3%
**Length**2%
**Thigh Fit**2%
**Shape/Style**2%
**Quality-Overall**2%
**Comfort-Overall**2%
## **Common questions**
- **Is victoria secret panties profitable to sell on Amazon United States?**
- The niche generates $690K/yr across 271 tracked products. 32 of 90 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the victoria secret panties niche?**
- 39 brands and 66 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in victoria secret panties?**
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 2.1%.
- **When does demand for victoria secret panties peak?**
- Demand peaks in Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the victoria secret panties niche?**
- Listings span $8.46–$119.40; the average listing price is $29.12 (sweet spot $15–$100). The average incumbent carries 1,608 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)