---
title: "Victoria Secret Angel Costume — $100K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/victoria-secret-angel-costume"
last_updated: "2026-08-09T11:33:25.061Z"
locale: en
meta:
description: "Niche score 39/100 · $100K/yr market · 395K searches/yr · $48.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $100K/yr market · 395K searches/yr · $48.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Victoria Secret Angel Costume — $100K/yr Amazon US Niche (2026) - Flapen"
---
# **victoria secret angel costume**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 25Growth 16Conversion 7Competition 82Returns 28Price range 80Avg price 94Brand share 34Review moat 34Quality gap 33
**Avg price**
**Great****$48.02**
avg listing price — sweet spot $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Price range**
**Great****$12.13–$116.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,105.41**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$100K**
$100K/yr · 395K searches
**Growth**
**Bad****-17.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, victoria secret angel costume is a $100K/yr Amazon United States market (395K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **victoria secret angel costume market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$72K–$96K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#888**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **78%**
- **Out of stock**
- **25.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**22 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**84%**
Top 20: 99%
**Top-5 click share**
**33%**
Top 20: 70%
**Open market**
**14%**
- Victoria's Secret69% - Yurhap5% - Ekouaer5% - PAVILIA3% - Juicy Couture2% - NY Threads2% - Open — no brand owns it (16 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -17.6% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/victoria-secret-angel-costume/trend)
## **Top victoria secret angel costume search terms**
- **victoria secret robe**163K/yr-13.1%0.3% conv. - **victorias secret robe**41K/yr-13.6%0.5% conv. - **victoria secret robes for women**26K/yr-43.0%0.6% conv. - **vs robe**30K/yr-11.5%0.2% conv. - **pink striped robe**27K/yr-21.6%0.1% conv. - **victoria secret bathrobe**12K/yr-17.0%0.3% conv. - **bata victoria secret para mujer**7K/yr-7.0%0.1% conv. - **pink and white striped robe**24K/yr-26.9%0.1% conv. - **robe victoria secret**8K/yr-20.2%0.2% conv. - **pink and white robe**10K/yr-17.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/victoria-secret-angel-costume/search-terms)
## **Top victoria secret angel costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Victorias Secret Short Cozy Robe Robes for Women Black (XS/S)**Victoria's Secret**$52.27**4.8★104 rev](https://www.amazon.com/dp/B0DJ16S3GG) [2**Victorias Secret Angel Essentials Backstage Satin Sparkle Short Robe Iconic Stripe Fashion Show XL/XXL**Victoria's Secret**$69.96**4.6★64 rev](https://www.amazon.com/dp/B0FQ7H1HS3) [3**Victorias Secret Short Cozy Robe Robes for Women Pretty Blossom M/L**Victoria's Secret**$68.04**4.8★104 rev](https://www.amazon.com/dp/B0FXH8XTBG) [4**Victorias Secret Short Satin Piped Robe Iconic Stripe XL/XXL**Victoria's Secret**$56.97**4.6★64 rev](https://www.amazon.com/dp/B0F5HWSFCG) [5**Victorias Secret Short Cozy Robe Robes for Women Pretty Blossom Stripes XL/XXL**Victoria's Secret**$65.59**4.5★5 rev](https://www.amazon.com/dp/B0GZ4N9R3M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Victorias Secret Short Satin Piped Robe Pretty Blossom Iconic Stripes XS/S**Victoria's Secret**$59.59**64 rev1mo ago](https://www.amazon.com/dp/B0H2NB4F7Z) [**Victorias Secret Short Cozy Robe Robes for Women Pretty Blossom Stripes XL/XXL**Victoria's Secret**$65.59**5 rev2mo ago](https://www.amazon.com/dp/B0GZ4N9R3M) [**Victorias Secret Short Cozy Robe Robes for Women Pretty Blossom Stripes M/L**Victoria's Secret**$63.87**5 rev5mo ago](https://www.amazon.com/dp/B0GL9633H3) [**StandAwt Viscose from Bamboo Womens Robe Long with Pockets (US Alpha Small Medium Regular Regular Pink White Stripe)**StandAwt**$39.51**21 rev6mo ago](https://www.amazon.com/dp/B0GFXLH1RP) [**Victorias Secret Short Cozy Plush Fleece Robe Pink White Stripe Soft Lounge Belted Bathrobe New (US Alpha X-Large XX-Large Regular Regular Print/Pink/White Stripes)**Victoria's Secret**$81.47**13 rev8mo ago](https://www.amazon.com/dp/B0FZ6KG9BZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Victorias Secret Short Cozy Robe Robes for Women Pretty Blossom Stripes XL/XXL**Victoria's Secret**$65.59**4.5★**▲ 100%**](https://www.amazon.com/dp/B0GZ4N9R3M) [**Victorias Secret Short Satin Piped Robe Pretty Blossom Iconic Stripes XS/S**Victoria's Secret**$59.59**4.6★**▲ 100%**](https://www.amazon.com/dp/B0H2NB4F7Z) [**Victorias Secret Short Cozy Robe Robes for Women Pretty Blossom Stripes M/L**Victoria's Secret**$63.87**4.5★**▲ 100%**](https://www.amazon.com/dp/B0GL9633H3) [**Juicy Couture Womens Super Soft Luxe Plush Shawl Collar Robe (US Alpha Large X-Large Regular Regular Ivory JC Crown)**Juicy Couture**$35.03**4.8★**▲ 99%**](https://www.amazon.com/dp/B0FPPP31YM) [**Victorias Secret Satin Pajama Set Short Sleeve Button Down & Shorts Pajamas for Women Pink Iconic Stripe XXL**Victoria's Secret**$48.30**4.7★**▲ 97%**](https://www.amazon.com/dp/B0FLFBS8WX)
**~~View all trending →~~**
## **What buyers say about victoria secret angel costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**25%
*“It is soft material”*
**Comfort-Overall**14%
*“Very comfy”*
**Warmth**14%
*“Nice and warm”*
**Size-Overall**10%
*“Fits perfect”*
**Color**6%
*“Color is accurate”*
**Quality-Overall**6%
*“But the quality is nice and soft”*
**Value For Money**4%
*“Great value”*
**Weight Light**2%
*“Its warm without being overly heavy”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Pockets/Compartments**1%
*“the pockets are a great added bonus”*
### **What buyers complain about **
**Size-Overall**12%
*“fuzzy runs a little small”*
**Thickness**11%
*“Its a bit thin”*
**Quality-Overall**4%
*“Kind of cheap”*
**Material Quality**4%
*“Thin Material not Victoria Secrets quality”*
**Hard Feel**4%
*“not soft at all”*
**Color**3%
*“After just three washes, the left one loses its color and the texture changes, becoming fuzzy/pilled”*
**Stitch/Finish/Polish**3%
*“Terrible stitching”*
**Pilling/Linting**3%
*“Color Faded and Lint Everywhere”*
**Length**2%
*“way too long for the size”*
**Thin**2%
*“Its pretty thin”*
### **Top return reasons **
**Size-Overall**33%
**Material Quality**14%
**Length**10%
**Sleeve Fit**6%
**Color**6%
**Thin**5%
**Quality-Overall**3%
**Advertised Vs Actual Product**3%
**Chest Fit**3%
**Arm Fit**2%
## **Common questions**
- **Is victoria secret angel costume profitable to sell on Amazon United States?**
- The niche generates $100K/yr across 58 tracked products. 4 of 30 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the victoria secret angel costume niche?**
- 22 brands and 43 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in victoria secret angel costume?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.7%.
- **When does demand for victoria secret angel costume peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 14.5× the quietest.
- **What does it cost to enter the victoria secret angel costume niche?**
- Listings span $12.13–$116.73; the average listing price is $48.02 (sweet spot $15–$100). The average incumbent carries 3,105 reviews — the moat a new listing must climb.
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