---
title: "Vial Necklace — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/vial-necklace"
last_updated: "2026-08-09T12:30:36.192Z"
locale: en
meta:
description: "Niche score 49/100 · $38K/yr market · 178K searches/yr · $18.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $38K/yr market · 178K searches/yr · $18.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vial Necklace — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **vial necklace**
**Skip it**
A small market ($38K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 16Conversion 14Competition 60Returns 77Price range 78Avg price 84Brand share 72Review moat 84Quality gap 79
**Review moat**
**Great****312.16**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$18.48**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$5.74–$50.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-17.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$38K**
$38K/yr · 178K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, vial necklace is a $38K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct. Verdict: Skip it — 49/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vial necklace market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$55K–$74K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#10,680**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **61%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**62%**
Top 20: 97%
**Top-5 click share**
**49%**
Top 20: 87%
**Open market**
**34%**
- Richsteel20% - Generic16% - DS. DISTINCTIVE STYLE11% - BENECREAT9% - IVYRISE5% - Marsrut4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.
5K3KSpike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/vial-necklace/trend)
## **Top vial necklace search terms**
- **vial necklace**40K/yr-12.6%1.0% conv. - **blood vial necklace**41K/yr-20.9%1.1% conv. - **blood vial necklace kit**25K/yr-14.9%0.7% conv. - **vial necklaces for liquid**11K/yr-8.9%1.2% conv. - **glass vial necklace**12K/yr-7.1%1.2% conv. - **blood necklace kit**12K/yr-21.1%0.7% conv. - **vial pendant**7K/yr-5.6%0.2% conv. - **blood vial necklace kit for couples**8K/yr-51.8%0.5% conv. - **blood vial**6K/yr-18.6%0.8% conv. - **glass vial pendant**5K/yr-9.7%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/vial-necklace/search-terms)
## **Top vial necklace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Richsteel Black Hourglass Cremation Jewelry for Ashes Grandma Husband Dog Urn Pendant Necklace with Spiga Chain 22**Richsteel**$17.04**4.7★1,401 rev](https://www.amazon.com/dp/B07SBYG185) [2**DS. DISTINCTIVE STYLE Vial Necklace Heart Shaped Perfume Bottle Pendant Blood Vial Necklace for Liquid Memorial Jewelry for Ashes Glass Keepsake Urn Necklace for Women**DS. DISTINCTIVE STYLE**$9.50**4.5★161 rev](https://www.amazon.com/dp/B0CDPC5TYK) [3**BENECREAT 12 Sets Clear Tube Glass Pendant with Finding 1.8x1 Inch Hollow Glass Dome Vial Pendant with 3 Colors Metal Base Charms for Necklaces DIY Jewelry Making**BENECREAT**$15.38**4.7★10 rev](https://www.amazon.com/dp/B0CHM6BYB3) [4**Blood Vial Pendant Kit - Lovers - Includes Anticoagulant - Complete DIY Blood Vial Necklace Kit - Blood Bonding - Bonded Through Symbolism - Weddings - Anniversary - Birthday - Ritual Kit- Ritual**Generic**$50.00**3.4★18 rev](https://www.amazon.com/dp/B0DJK87NN5) [5**Marsrut 2X Blood Vial Necklace Kit Cremation Urn Necklace for Ashes Tube Necklace Pendant Cremation Urns Jewelry for Ashes Holder Keepsake Memorial**Marsrut**$9.54**4.3★158 rev](https://www.amazon.com/dp/B09Z2RCMTP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZGGAZCA Glass Vial Necklace Pendant Small Clear Bottle Necklaces with Screw Cap Mini Vials for Ashes Hair Liquid Pet Memorial Pendant Locket That Holds Tiny Items Jewelry**ZGGAZCA**$6.81**10 rev11mo ago](https://www.amazon.com/dp/B0FKMVLKCY) [**Blood Vial Necklace Gothic Anatomical Heart Necklace Stainless Steel Pendant Human Organ Biology Charm Necklace Glass heart necklace Clear Heart Vial Bottle Necklaces Stainless Steel Chain**nellow**$23.85**8 rev1y ago](https://www.amazon.com/dp/B0DRXN9NJX) [**nellow Bullet Necklace Blood Vial Urn Necklace for Ashes Memorial Cremation Jewelry for Ashes Stainless Steel Ashes Jewelry Cube Ashes Necklace Bar Urn Pendant for Women**nellow**$24.03**8 rev1y ago](https://www.amazon.com/dp/B0DPJLP9PZ) [**Heart Locket Victorian style - BloodVial Necklace & Anticoagulant - 32 inch Necklace BloodBond love forever - Victorian - Gothic - Vampire Pendant - Lovers Ritual - Love Magic - Macabre - Dark Beautiful - Oddities**Generic**$49.94**9 rev1y ago](https://www.amazon.com/dp/B0DM6RGS3R) [**DIIOOMIEEU Clear Water Drop Bottle Necklaces Essential Oil Keep Openable Make a for Wish Pendant Blood Vial Necklace for Wo**DIIOOMIEEU**$9.42**5 rev1y ago](https://www.amazon.com/dp/B0DKDVWGB3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Urn Necklace for Ashes for Men and Women Cremation Jewelry for Ashes Stainless Steel Small Keepsake Pendant for Human Ashes (Black Sliver 12 Pieces)**MTLEE**$34.80**4.8★**▲ 256%**](https://www.amazon.com/dp/B09YQ5TS32) [**Richsteel Hourglass Urn Necklaces For Ashes For Men Women Cremation Jewelry Stainless Steel Pendant with Wheat Chain 22**Richsteel**$16.39**4.7★**▲ 125%**](https://www.amazon.com/dp/B07SF5ZCTV) [**Richsteel Black Hourglass Cremation Jewelry for Ashes Grandma Husband Dog Urn Pendant Necklace with Spiga Chain 22**Richsteel**$17.04**4.7★**▲ 123%**](https://www.amazon.com/dp/B07SBYG185) [**ZGGAZCA Glass Vial Necklace Pendant Small Clear Bottle Necklaces with Screw Cap Mini Vials for Ashes Hair Liquid Pet Memorial Pendant Locket That Holds Tiny Items Jewelry**ZGGAZCA**$6.81**3.2★**▲ 119%**](https://www.amazon.com/dp/B0FKMVLKCY) [**BENECREAT 12 Sets Clear Tube Glass Pendant with Finding 1.8x1 Inch Hollow Glass Dome Vial Pendant with 3 Colors Metal Base Charms for Necklaces DIY Jewelry Making**BENECREAT**$15.38**4.7★**▲ 89%**](https://www.amazon.com/dp/B0CHM6BYB3)
**~~View all trending →~~**
## **What buyers say about vial necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Good quality”*
**Size-Overall**14%
*“Perfect size”*
**Value For Money**14%
*“Great value”*
**Durability**12%
*“no issues with anything breaking”*
**Strength**8%
*“feels very sturdy”*
**Gifting Purpose**6%
*“makes a perfect gift”*
**Design-Overall**3%
*“the design is pretty”*
**Advertised Vs Actual Product**3%
*“Exactly as described and pictured”*
**Chain/Key Quality**2%
*“Cute for the price the chain could be a little longer”*
**Ease Of Use**2%
*“Easy fill”*
### **What buyers complain about **
**Size-Overall**21%
*“too big”*
**Quality-Overall**11%
*“Everything was cheap”*
**Instructions/User Manual/Troubleshooting**9%
*“we think the ratio recommended in the instructions was a little off”*
**Durability**9%
*“snapped with one day of use”*
**Chain/Key Quality**7%
*“Hit against another chain I had on and broke open”*
**Color**6%
*“Parts is changing colors”*
**Advertised Vs Actual Product**6%
*“AVOID AVOID AVOID FALSE ADVERTISED AVOID AVOID AVOID”*
**Thickness**6%
*“:/ the glass is super thin as well”*
**Locking Mechanism**6%
*“Not secure”*
**Water Resistance**6%
*“NOT WATERPROOF”*
### **Top return reasons **
**Size-Overall**66%
**Chain/Key Quality**8%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**3%
**Locking Mechanism**2%
**Add-Ons/Attachments**2%
**Functionality-Overall**2%
**Quality-Overall**2%
**Mechanism Issues**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is vial necklace profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 31 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the vial necklace niche?**
- 23 brands and 39 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in vial necklace?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 1.9%.
- **When does demand for vial necklace peak?**
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the vial necklace niche?**
- Listings span $5.74–$50.00; the average listing price is $18.48 (sweet spot $15–$100). The average incumbent carries 312 reviews — the moat a new listing must climb.
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