---
title: "Vegas Golden Knights — $88K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/vegas-golden-knights"
last_updated: "2026-08-09T23:11:55.094Z"
locale: en
meta:
description: "Niche score 58/100 · $88K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $88K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vegas Golden Knights — $88K/yr Amazon US Niche (2026) - Flapen"
---
# **vegas golden knights**
**Worth a look**
Shows demand growing +203.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 22Growth 97Conversion 16Competition 85Returns 70Price range 83Avg price 95Brand share 39Review moat 79Quality gap 24
**Growth**
**Incredible****+203.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$25.67**
avg listing price — sweet spot $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Price range**
**Great****$5.31–$70.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****415.6**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$88K**
$88K/yr · 273K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, vegas golden knights is a $88K/yr Amazon United States market (273K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May–Jun–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegas golden knights market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$103K–$128K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#7,892**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **74%**
- **Out of stock**
- **9.9%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**82%**
Top 20: 97%
**Top-5 click share**
**30%**
Top 20: 67%
**Open market**
**16%**
- AMERICAN NEEDLE52% - Calhoun18% - 476% - VEGAS GOLDEN KNIGHTS3% - aminco3% - Vegas Golden Knights3% - Open — no brand owns it (21 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +203.3% search growth over the last 90 days.
20K15KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Dec · busiest ÷ quietest = 8.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/vegas-golden-knights/trend)
## **Top vegas golden knights search terms**
- **vegas golden knights**76K/yr+213.0%0.4% conv. - **golden knights**51K/yr+175.1%0.5% conv. - **vegas golden knights shirt**18K/yr+599.9%0.6% conv. - **golden knights shirt**17K/yr+311.6%0.6% conv. - **vegas golden knights hat**16K/yr+307.6%1.2% conv. - **golden knights hat**15K/yr+196.7%1.6% conv. - **las vegas golden knights**16K/yr+137.6%0.6% conv. - **vgk**10K/yr+205.5%0.1% conv. - **vegas knights**11K/yr+211.1%0.5% conv. - **golden knights merch**23K/yr-6.2%0.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/vegas-golden-knights/search-terms)
## **Top vegas golden knights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$5K8%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AMERICAN NEEDLE Unisex Vegas Golden Knights Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-VGK-BLK)**AMERICAN NEEDLE**$28.34**5.0★10 rev](https://www.amazon.com/dp/B0F9KNNW1N) [2**AMERICAN NEEDLE Officially Licensed NHL Hockey Vegas Golden Knights Adjustable Snapback Baseball Hat Sinclair Collection Black/Ivory/Dark Khaki (21001A-VGK-BIDK)**AMERICAN NEEDLE**$32.93**4.7★217 rev](https://www.amazon.com/dp/B09HWMXS8V) [3**AMERICAN NEEDLE Vegas Golden Knights Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (23008A-VGK-BLKH)**AMERICAN NEEDLE**$37.76**4.6★150 rev](https://www.amazon.com/dp/B0CJT2DZLQ) [4**AMERICAN NEEDLE Vegas Golden Knights Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Black (EM004A-VGK-IBLK)**AMERICAN NEEDLE**$23.67**4.7★113 rev](https://www.amazon.com/dp/B0D6WJNXJQ) [5**AMERICAN NEEDLE Vegas Golden Knights Raglan Bones Mesh Back Trucker Adjustable Strapback Hat (41152A-VGK)**AMERICAN NEEDLE**$36.10**4.4★378 rev](https://www.amazon.com/dp/B07KCGPD98)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Calhoun NHL Mens Heather Vintage Style T-Shirt Screen Printed Logo Tee Cotton Poly Blend (Vegas Golden Knights X-Large)**Calhoun**$33.65**61 rev3mo ago](https://www.amazon.com/dp/B0GSXC983J) [**AMERICAN NEEDLE Unisex Vegas Golden Knights Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-VGK-BLK)**AMERICAN NEEDLE**$28.34**10 rev1y ago](https://www.amazon.com/dp/B0F9KNNW1N) [**AMERICAN NEEDLE Unisex Vegas Golden Knights Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-VGK-BLK)**AMERICAN NEEDLE**$27.43**49 rev1y ago](https://www.amazon.com/dp/B0F9KHQQWK) [**AMERICAN NEEDLE Unisex Vegas Golden Knights Officially Licensed NHL Archive 400 Adjustable Snapback Baseball Hat (EM008A-VGK-BLK)**AMERICAN NEEDLE**$27.06**727 rev1y ago](https://www.amazon.com/dp/B0F9KNSWCW) [**AMERICAN NEEDLE Officially Licensed NHL Block Letter Snapback Cap Las Vegas Golden Knights Hockey Hat Flat Brim New with Tags**AMERICAN NEEDLE**$43.13**6 rev1y ago](https://www.amazon.com/dp/B0F9B5Y6L5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Calhoun NHL Mens Heather Vintage Style T-Shirt Screen Printed Logo Tee Cotton Poly Blend (Vegas Golden Knights X-Large)**Calhoun**$33.65**4.8★**▲ 39%**](https://www.amazon.com/dp/B0GSXC983J) [**AMERICAN NEEDLE Officially Licensed NHL Hockey Orville Team Hat Distressed Dad Cap (Vegas Golden Knights (Black/Stone))**AMERICAN NEEDLE**$34.18**4.7★**▲ 37%**](https://www.amazon.com/dp/B0CKFFJYRP) [**Calhoun NHL Mens Loose Fit Performance Rashguard Wicking Short Sleeve Shirt (Vegas Golden Knights X-Large)**Calhoun**$24.31**4.6★**▲ 30%**](https://www.amazon.com/dp/B07D9T82P9) [**AMERICAN NEEDLE Officially Licensed NHL Block Letter Snapback Cap Las Vegas Golden Knights Hockey Hat Flat Brim New with Tags**AMERICAN NEEDLE**$43.13**4.2★**▲ 29%**](https://www.amazon.com/dp/B0F9B5Y6L5) [**Calhoun NHL Mens Loose Fit Performance Rashguard Wicking Short Sleeve Shirt (Vegas Golden Knights XX-Large)**Calhoun**$29.22**4.6★**▲ 27%**](https://www.amazon.com/dp/B07D9RWJR4)
**~~View all trending →~~**
## **What buyers say about vegas golden knights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**54%
*“Really well made”*
**Size-Overall**15%
*“Fits perfectly”*
**Material Quality**8%
*“shirt material feels fine”*
**Ease Of Use**8%
*“Quick turnaround”*
**Value For Money**6%
*“Great price”*
**Advertised Vs Actual Product**4%
*“Just as advertised”*
**Weight Heavy**2%
*“Heavy and nice size”*
**Adjustability/Rotatability/Reclining**2%
*“Since it's adjustable you can tighten it down”*
**Stitch/Finish/Polish**2%
*“Like all American Needle hats, the quality here is exceptional, great stitching, great look, no complaints there”*
### **What buyers complain about **
**Quality-Overall**37%
*“Cheap feeling poor quality shirt”*
**Size-Overall**25%
*“runs large even for a big head”*
**Durability**10%
*“Poor durability”*
**Machine Wash Suitability**7%
*“After ONE wash the fabric was peeling off”*
**Value For Money**7%
*“It literally cost ME money”*
### **Top return reasons **
**Size-Overall**55%
**Material Quality**8%
**Length**4%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**4%
**Color**4%
**Quality-Overall**4%
**Strap/String Quality**2%
**Neck Fit**2%
**Shape/Style**2%
## **Common questions**
- **Is vegas golden knights profitable to sell on Amazon United States?**
- The niche generates $88K/yr across 68 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +203.3%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the vegas golden knights niche?**
- 27 brands and 45 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in vegas golden knights?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.2%.
- **When does demand for vegas golden knights peak?**
- Demand peaks in May–Jun–Dec; the busiest month runs 8.2× the quietest.
- **What does it cost to enter the vegas golden knights niche?**
- Listings span $5.31–$70.49; the average listing price is $25.67 (sweet spot $15–$100). The average incumbent carries 416 reviews — the moat a new listing must climb.
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