---
title: "Varsity Jacket Women — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/varsity-jacket-women"
last_updated: "2026-08-10T00:22:34.190Z"
locale: en
meta:
description: "Niche score 45/100 · $36K/yr market · 658K searches/yr · $39.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $36K/yr market · 658K searches/yr · $39.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Varsity Jacket Women — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **varsity jacket women**
**Skip it**
High returns (17.5%) — this niche doesn't clear our bar today.
Market size 9Growth 2Conversion 2Competition 97Returns 0Price range 71Avg price 95Brand share 96Review moat 68Quality gap 76
**Competition**
**Incredible****11%**
top-5 click share — an open shelf
**Brand share**
**Incredible****31%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$39.31**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$17.24–$134.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****773.98**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$36K**
$36K/yr · 658K searches
**Growth**
**Bad****-46.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****17.5%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, varsity jacket women is a $36K/yr Amazon United States market (658K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **varsity jacket women market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$59K–$79K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#7,256**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **89%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.
**Brands**
**85 **—flat
**Sellers**
**92**
**Top-5 brand share**
**31%**
Top 20: 67%
**Top-5 click share**
**11%**
Top 20: 28%
**Open market**
**66%**
- Zeagoo11% - Glamaker6% - Sledwise5% - Deslimale5% - babyhealthy4% - Tankaneo4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -46.0% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Oct, Nov · busiest ÷ quietest = 5.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/varsity-jacket-women/trend)
## **Top varsity jacket women search terms**
- **varsity jacket women**276K/yr-66.8%0.1% conv. - **denim bomber jacket women**55K/yr-16.9%0.2% conv. - **white bomber jacket women**34K/yr-26.1%0.4% conv. - **satin bomber jacket women**29K/yr-24.6%0.0% conv. - **baseball jacket women**26K/yr-33.1%0.1% conv. - **satin jackets for women**23K/yr-20.0%0.0% conv. - **linen bomber jacket women**7K/yr+483.6%0.1% conv. - **womens varsity jacket**43K/yr-64.9%0.1% conv. - **jean bomber jacket women**14K/yr-8.3%0.2% conv. - **satin bomber jacket**13K/yr-9.9%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/varsity-jacket-women/search-terms)
## **Top varsity jacket women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$3622%$7243%$1K4%$1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Deslimale Jean Jacket Women Hooded Denim Bomber Jacket (M Hooded denim jacket)**Deslimale**$41.32**4.3★1,230 rev](https://www.amazon.com/dp/B088LN68VS) [2**Zeagoo Womens Bomber Jacket Varsity Jackets Lightweight School Outfits for Women Baseball Spring Shackets with Pockets Navy Blue**Zeagoo**$31.61**4.4★1,035 rev](https://www.amazon.com/dp/B0D9P6K2QH) [3**Megfie Womens Cropped Bomber Jacket Button Down Varsity Jackets Shackets with Pockets(0394-Beige-M)**Megfie**$33.39**4.6★1,241 rev](https://www.amazon.com/dp/B0C4T5LRDH) [4**babyhealthy Mens Womens Varsity Baseball Jacket Casual Letterman Bomber Jacket Windbreaker Lightweight Jacket Coat**babyhealthy**$24.22**4.2★1,832 rev](https://www.amazon.com/dp/B0D13T1296) [5**Hotheart Womens Fashion Ribbed Long Sleeve Graffiti Print Button Casual Baseball Jacket Outwear(black XL)**Hotheart**$32.63**3.6★166 rev](https://www.amazon.com/dp/B0BHW6GSM5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HOTOUCH Women Black Coat Zip Up Casual Jacket Long Sleeve Light Bomber Jackets Spring Outfits S**HOTOUCH**$25.85**158 rev6mo ago](https://www.amazon.com/dp/B0GGNMLTHC) [**Glamaker Womens Oversized Jean Jacket Turn Down Long Sleeve Zip Up Loose Fit Bomber Denim Jacket with Pockets Casual Outerwear (Dark Blue M)**Glamaker**$35.19**46 rev7mo ago](https://www.amazon.com/dp/B0G4RSLR21) [**Glamaker Womens Oversized Jean Jacket Casual Turn Down Zip Up Long Sleeve Denim Jacket with Pockets Trendy Outfits Overcoat (Blue L)**Glamaker**$36.65**46 rev7mo ago](https://www.amazon.com/dp/B0G4RTKPNV) [**Amazon Essentials Womens Regular-Fit Quilted Jacket Navy Large**Amazon Essentials**$35.40**135 rev7mo ago](https://www.amazon.com/dp/B0F351YDMJ) [**Tankaneo Womens Lightweight Bomber Jackets Casual Zip Up Drawstring Cotton Linen Jacket With Pockets**Tankaneo**$27.64**42 rev9mo ago](https://www.amazon.com/dp/B0FT6X4Y2Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cropped Varsity Jacket Women Letterman Jacket Woman with 100% Cowhide Leather Sleeves & Wool Body Baseball Jacket for Woman Button Closure**Sledwise**$121.53**4.4★**▲ 86%**](https://www.amazon.com/dp/B0CFLQCSCQ) [**HOTOUCH Women Black Coat Zip Up Casual Jacket Long Sleeve Light Bomber Jackets Spring Outfits S**HOTOUCH**$25.85**4.5★**▲ 83%**](https://www.amazon.com/dp/B0GGNMLTHC) [**Members Only Womens Hip Hop Varsity Oversized Jacket | Vintage Streetwear | 80s leather jacket | (Navy Small)**Members Only**$88.00**4.6★**▲ 83%**](https://www.amazon.com/dp/B0BSXQKGRN) [**Cropped Varsity Jacket Women Letterman Jacket Woman with 100% Cowhide Leather Sleeves & Wool Body Baseball Jacket for Woman Button Closure**Sledwise**$124.02**4.4★**▲ 82%**](https://www.amazon.com/dp/B0CFK1LL6S) [**Tankaneo Womens Lightweight Bomber Jackets Casual Zip Up Drawstring Cotton Linen Jacket With Pockets**Tankaneo**$27.64**4.2★**▲ 81%**](https://www.amazon.com/dp/B0FT6X4Y2Z)
**~~View all trending →~~**
## **What buyers say about varsity jacket women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Fit as expected”*
**Quality-Overall**9%
*“The Wrangler brand always lives up to high quality standards”*
**Weight Light**8%
*“Great lightweight”*
**Shape/Style**8%
*“Nice style”*
**Comfort-Overall**6%
*“Very comfortable”*
**Color**6%
*“Color was just as described”*
**Material Quality**5%
*“Material very strong”*
**Soft Feel**4%
*“Fabric is soft”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Value For Money**2%
*“Great value”*
### **What buyers complain about **
**Size-Overall**20%
*“Run large”*
**Material Quality**6%
*“Material is pretty cheap”*
**Quality-Overall**5%
*“Cheaply made”*
**Color**5%
*“Wrong color twice”*
**Thickness**4%
*“Not thick at all”*
**Smell**3%
*“Smells like chemicals”*
**Arm Fit**3%
*“Too tight around the arms”*
**Advertised Vs Actual Product**3%
*“Does not look like the photo”*
**Pockets/Compartments**3%
*“No real pockets fyi”*
**Sleeve Fit**2%
*“its hard to find the correct sleeve length so it might be just me”*
### **Top return reasons **
**Size-Overall**50%
**Material Quality**7%
**Sleeve Fit**6%
**Chest Fit**5%
**Shoulder Fit**5%
**Color**4%
**Length**3%
**Shape/Style**2%
**Arm Fit**2%
**Thin**2%
## **Common questions**
- **Is varsity jacket women profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 232 tracked products. 6 of 82 products launched in the last 360 days are still selling. 90-day search growth is -46.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the varsity jacket women niche?**
- 85 brands and 92 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 31% of demand.
- **What do buyers complain about in varsity jacket women?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 17.5% — above our launch gate.
- **When does demand for varsity jacket women peak?**
- Demand peaks in Mar–Oct–Nov; the busiest month runs 5.9× the quietest.
- **What does it cost to enter the varsity jacket women niche?**
- Listings span $17.24–$134.29; the average listing price is $39.31 (sweet spot $15–$100). The average incumbent carries 774 reviews — the moat a new listing must climb.
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