---
title: "Vans Hoodie — $18K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/vans-hoodie"
last_updated: "2026-08-10T00:23:59.567Z"
locale: en
meta:
description: "Niche score 36/100 · $18K/yr market · 159K searches/yr · $34.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $18K/yr market · 159K searches/yr · $34.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vans Hoodie — $18K/yr Amazon US Niche (2026) - Flapen"
---
# **vans hoodie**
**Skip it**
Soft demand (-49.1% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 0Conversion 4Competition 80Returns 32Price range 89Avg price 95Brand share 37Review moat 24Quality gap 57
**Avg price**
**Incredible****$34.00**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.71–$65.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****4,951.89**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$18K**
$18K/yr · 159K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-49.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, vans hoodie is a $18K/yr Amazon United States market (159K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 36/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vans hoodie market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$17K–$26K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#19,884**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **61%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 69%
**Open market**
**14%**
- Vans53% - Quiksilver11% - Billabong7% - Volcom7% - Amazon Essentials4% - Carhartt3% - Open — no brand owns it (12 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -49.1% search growth over the last 90 days.
225K175KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 79.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/vans-hoodie/trend)
## **Top vans hoodie search terms**
- **vans hoodie**57K/yr-45.5%0.1% conv. - **vans hoodies for men**34K/yr-52.8%0.3% conv. - **vans sweatshirt**21K/yr-47.0%0.4% conv. - **vans sweater**7K/yr-40.8%0.3% conv. - **vans hoodies**7K/yr-31.8%0.9% conv. - **vans hoodie women**8K/yr-69.0%0.0% conv. - **vans hoodie men**8K/yr-36.5%0.2% conv. - **mens vans hoodie**6K/yr-54.2%0.2% conv. - **vans sweatshirts for men**6K/yr-61.5%0.0% conv. - **vans sweatshirt women**5K/yr-65.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/vans-hoodie/search-terms)
## **Top vans hoodie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5366%$1K9%$2K12%$2K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vans Mens Boxed Pullover Hoodie | Warm Fleece Lining Regular Fit Graphic Sweatshirt Thick Cotton & Polyester Fabric**Vans**$58.74**4.5★20 rev](https://www.amazon.com/dp/B0FPS7ZXQV) [2**Vans Mens Classic Pullover Hoodie | Warm Fleece Lining Regular Fit Sweatshirt Thick Cotton & Polyester Fabric Black**Vans**$58.61**4.5★41 rev](https://www.amazon.com/dp/B0FPRQG5T9) [3**Quiksilver Mens Regular Fit Super Soft Fleece Midweight Pullover Hooded Sweatshirt Sea Spray Medium**Quiksilver**$29.41**4.6★247 rev](https://www.amazon.com/dp/B0F6M7NHCW) [4**Vans Mens Classic Full Zip Hoodie | Regular Fit Sweatshirt Cotton & Polyester Fleece Warm Hood Iconic Front Logo Graphic Black Large**Vans**$54.90**4.5★106 rev](https://www.amazon.com/dp/B0B3JR4F71) [5**Volcom Mens Foreman Pullover Hoodie Soft Cotton Fleece Sweatshirt With Kangaroo Pocket Heather Black L**Volcom**$35.89**4.6★125 rev](https://www.amazon.com/dp/B0D61FCZ4F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vans Unisex Adult Baker Pullover Hoodie - Warm Fleece Lining Casual Graphic Sweatshirt for Men & Women Cotton & Polyester Oatmeal Beige Medium**Vans**$60.03**0 rev7mo ago](https://www.amazon.com/dp/B0G67QZ9S8) [**Salty Bones On My Way To Making Bad Decisions Premium Blend Ringspun Graphic Hooded Sweatshirt Printed in USA (US Alpha X-Large Regular Regular Black)**Salty Bones**$38.42**18 rev8mo ago](https://www.amazon.com/dp/B0FZZSM8Z9) [**SEA DOG Wax Van The Surf Is Calling Premium Blend Ringspun Graphic Hooded Sweatshirt Printed in USA (US Alpha X-Large Regular Regular Sweet Cream Heather)**SEA DOG**$35.68**9 rev8mo ago](https://www.amazon.com/dp/B0FZN7NLR1) [**Billabong Mens Sherpa Lined Hoodie Jacket Sand S**Billabong**$19.31**52 rev8mo ago](https://www.amazon.com/dp/B0FXN4CBR5) [**Vans Mens Boxed Pullover Hoodie | Warm Fleece Lining Regular Fit Graphic Sweatshirt Thick Cotton & Polyester Fabric**Vans**$58.74**20 rev10mo ago](https://www.amazon.com/dp/B0FPS7ZXQV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vans Mens California Quality Pullover Hoodie | Warm Fleece Lining Regular Fit Graphic Sweatshirt Thick Cotton & Polyester Fabric Black**Vans**$55.63**1.0★**▲ 168%**](https://www.amazon.com/dp/B0FPS97LGT) [**Billabong Mens Sherpa Lined Hoodie Jacket Sand S**Billabong**$19.31**4.2★**▲ 168%**](https://www.amazon.com/dp/B0FXN4CBR5) [**Vans Unisex Adult Baker Pullover Hoodie - Warm Fleece Lining Casual Graphic Sweatshirt for Men & Women Cotton & Polyester Oatmeal Beige Medium**Vans**$60.03**0.0★**▲ 167%**](https://www.amazon.com/dp/B0G67QZ9S8) [**Salty Bones On My Way To Making Bad Decisions Premium Blend Ringspun Graphic Hooded Sweatshirt Printed in USA (US Alpha X-Large Regular Regular Black)**Salty Bones**$38.42**4.0★**▲ 165%**](https://www.amazon.com/dp/B0FZZSM8Z9) [**Amazon Essentials Mens Full-Zip Hooded Fleece Sweatshirt Burgundy Medium**Amazon Essentials**$16.07**4.6★**▲ 157%**](https://www.amazon.com/dp/B079LP14H4)
**~~View all trending →~~**
## **What buyers say about vans hoodie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**16%
*“So comfortable”*
**Size-Overall**15%
*“Fit was accurate, as described”*
**Quality-Overall**12%
*“Feels well made”*
**Thickness**8%
*“Fairly thick”*
**Warmth**8%
*“I stay warm”*
**Durability**4%
*“Durable”*
**Value For Money**4%
*“Great value”*
**Material Quality**3%
*“Great material”*
**Soft Feel**3%
*“The material is soft with enough stretch to be very comfortable and fits well”*
**Color**2%
*“Love the variety of colors available”*
### **What buyers complain about **
**Size-Overall**20%
*“also was not a great fit”*
**Quality-Overall**10%
*“the quality felt very cheap”*
**Stretchability/Expandability/Elasticity**5%
*“dont stretch out”*
**Comfort-Overall**5%
*“Not very comfy”*
**Thickness**5%
*“Had no thickness to it”*
**Noise Level**5%
*“Loud socks”*
**Smell**3%
*“it smelled like cheap perfume”*
**Durability**2%
*“fades pretty quick”*
**Product Condition**2%
*“Received Used”*
**Shrinkage Resistance**2%
*“Shrinks badly”*
### **Top return reasons **
**Size-Overall**62%
**Color**5%
**Advertised Vs Actual Product**4%
**Sleeve Fit**4%
**Material Quality**3%
**Waist Fit**3%
**Chest Fit**3%
**Length**2%
**Thin**2%
**Value For Money**2%
## **Common questions**
- **Is vans hoodie profitable to sell on Amazon United States?**
- The niche generates $18K/yr across 56 tracked products. 0 of 28 products launched in the last 360 days are still selling. 90-day search growth is -49.1%. Flapen's verdict: Skip it (36/100).
- **How competitive is the vans hoodie niche?**
- 18 brands and 54 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in vans hoodie?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Stretchability/Expandability/Elasticity. The return rate is 4.4%.
- **When does demand for vans hoodie peak?**
- Demand peaks in Jan–Feb; the busiest month runs 79.3× the quietest.
- **What does it cost to enter the vans hoodie niche?**
- Listings span $10.71–$65.67; the average listing price is $34.00 (sweet spot $15–$100). The average incumbent carries 4,952 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)