---
title: "Valentines Day Costume — $29K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/valentines-day-costume"
last_updated: "2026-08-09T23:10:21.997Z"
locale: en
meta:
description: "Niche score 32/100 · $29K/yr market · 52K searches/yr · $15.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $29K/yr market · 52K searches/yr · $15.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Valentines Day Costume — $29K/yr Amazon US Niche (2026) - Flapen"
---
# **valentines day costume**
**Skip it**
Soft demand (-95.7% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 0Conversion 45Competition 9Returns 26Price range 68Avg price 77Brand share 26Review moat 93Quality gap 84
**Review moat**
**Great****132.71**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$15.78**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.08–$31.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$29K**
$29K/yr · 52K searches
**Growth**
**Bad****-95.7%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, valentines day costume is a $29K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 32/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **valentines day costume market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$16K–$20K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#31,738**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **10.9%**
- **Avg brand age**
- **19 months**
- **Avg seller age**
- **241 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**8**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**10%**
- Dolkoic22% - Hikkcos16% - Moyel13% - AOBUTE13% - Yinxiang Jie12% - QLINLEAF12% - Open — no brand owns it (1 brand, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -95.7% search growth over the last 90 days.
9K7KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 56.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/valentines-day-costume/trend)
## **Top valentines day costume search terms**
- **valentines day costume**16K/yr-95.6%2.0% conv. - **valentines costume**18K/yr-96.5%0.4% conv. - **valentine costume**12K/yr-96.1%0.3% conv. - **valentines day costumes**6K/yr-91.9%0.0% conv. - **valentines day costume women**604/yr-96.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/valentines-day-costume/search-terms)
## **Top valentines day costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$9K40%$12K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Valentines Heart Headband and Heart Sunglasses Holiday Headband Bopper Party Accessoires for Valentines Day Halloween**Dolkoic**$7.08**4.6★68 rev](https://www.amazon.com/dp/B0BNV7XDZ9) [2**Hikkcos Valentines Day Women Tutu Skirt Light Up Tutu Led Tutu Skirt for Adult Halloween Valentines Costume Accessories**Hikkcos**$10.94**4.4★514 rev](https://www.amazon.com/dp/B0CNVVZ5BZ) [3**Moyel Capybara Gifts Cute Capybara Wearable Blanket Hoodie Funny Birthday Gifts for Women Adults Teen Girls Valentines Day Anniversary Present for Daughter Granddaughter Wife**Moyel**$31.74**4.7★265 rev](https://www.amazon.com/dp/B0FS1QPH9G) [4**AOBUTE Women Valentine Chocolate Box Costume Men Heart Candy Novelty Outfits Wedding Party Top**AOBUTE**$19.69**4.2★12 rev](https://www.amazon.com/dp/B0G1YBSWQ6) [5**Yinxiang Jie Valentine Cupid Costume Set Pink Heart Tutu dress with red heart headband and Sunglasses Valentines Day Accessories for Valentines Day Party**Yinxiang Jie**$8.79**5.0★10 rev](https://www.amazon.com/dp/B0G6DM2H1F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yinxiang Jie Valentine Cupid Costume Set Pink Heart Tutu dress with red heart headband and Sunglasses Valentines Day Accessories for Valentines Day Party**Yinxiang Jie**$8.79**10 rev7mo ago](https://www.amazon.com/dp/B0G6DM2H1F) [**SPORTBANG 7 Pcs Cupid Costume Set for Women Valentines Day Angel Accessories with Wings Bow Arrow Headband Hairpin Sunglasses (Red)**SPORTBANG**$19.62**2 rev7mo ago](https://www.amazon.com/dp/B0G5Q2S9HK) [**AOBUTE Women Valentine Chocolate Box Costume Men Heart Candy Novelty Outfits Wedding Party Top**AOBUTE**$19.69**12 rev8mo ago](https://www.amazon.com/dp/B0G1YBSWQ6) [**Moyel Capybara Gifts Cute Capybara Wearable Blanket Hoodie Funny Birthday Gifts for Women Adults Teen Girls Valentines Day Anniversary Present for Daughter Granddaughter Wife**Moyel**$31.74**265 rev9mo ago](https://www.amazon.com/dp/B0FS1QPH9G) [**Hikkcos Valentines Day Women Tutu Skirt Light Up Tutu Led Tutu Skirt for Adult Halloween Valentines Costume Accessories**Hikkcos**$10.94**514 rev2y ago](https://www.amazon.com/dp/B0CNVVZ5BZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Moyel Capybara Gifts Cute Capybara Wearable Blanket Hoodie Funny Birthday Gifts for Women Adults Teen Girls Valentines Day Anniversary Present for Daughter Granddaughter Wife**Moyel**$31.74**4.7★**▲ 950%**](https://www.amazon.com/dp/B0FS1QPH9G) [**SPORTBANG 7 Pcs Cupid Costume Set for Women Valentines Day Angel Accessories with Wings Bow Arrow Headband Hairpin Sunglasses (Red)**SPORTBANG**$19.62**2.0★**▲ 381%**](https://www.amazon.com/dp/B0G5Q2S9HK) [**Yinxiang Jie Valentine Cupid Costume Set Pink Heart Tutu dress with red heart headband and Sunglasses Valentines Day Accessories for Valentines Day Party**Yinxiang Jie**$8.79**5.0★**▲ 162%**](https://www.amazon.com/dp/B0G6DM2H1F) [**AOBUTE Women Valentine Chocolate Box Costume Men Heart Candy Novelty Outfits Wedding Party Top**AOBUTE**$19.69**4.2★**▲ 10%**](https://www.amazon.com/dp/B0G1YBSWQ6) [**QLINLEAF Valentines Day Tutu for Women Cupid Costume Accessories Pom Pom Headband Heart Sunglasses for 80s Parades Photo Props Halloween Wedding Dance Party**QLINLEAF**$12.58**4.3★**▼ 29%**](https://www.amazon.com/dp/B0CNR21TGX)
**~~View all trending →~~**
## **What buyers say about valentines day costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Good Value”*
**Advertised Vs Actual Product**17%
*“better than expected”*
**Quality-Overall**12%
*“Great quality”*
**Stretchability/Expandability/Elasticity**7%
*“The skirt is pink with felt hearts, the elastic waistband is comfortable and lightweight”*
**Color**7%
*“the shades are so cute”*
**Size-Overall**7%
*“The tutu fits comfortably”*
**Durability**5%
*“Inexpensive and durable”*
**Material Quality**4%
*“The material feels comfortable and lightweight, so its easy to wear for hours without feeling restricted”*
**Design-Overall**4%
*“The design is great”*
**Ease Of Use**3%
*“easy for Valentines Day events”*
### **What buyers complain about **
**Size-Overall**25%
*“some of the pieces definitely seem sized more for an adult”*
**Color**17%
*“I think a solid red back would look better”*
### **Top return reasons **
**Size-Overall**44%
**Length**9%
**Waist Fit**8%
**Quality-Overall**8%
**Stitch/Finish/Polish**5%
**Material Quality**5%
**Shoulder Fit**4%
**Advertised Vs Actual Product**3%
**Product Condition**2%
**Velcro Quality**2%
## **Common questions**
- **Is valentines day costume profitable to sell on Amazon United States?**
- The niche generates $29K/yr across 7 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -95.7%. Flapen's verdict: Skip it (32/100).
- **How competitive is the valentines day costume niche?**
- 7 brands and 8 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in valentines day costume?**
- Top complaints mined from reviews: Size-Overall, Color. The return rate is 4.9%.
- **When does demand for valentines day costume peak?**
- Demand peaks in Jan–Feb; the busiest month runs 56.3× the quietest.
- **What does it cost to enter the valentines day costume niche?**
- Listings span $7.08–$31.74; the average listing price is $15.78 (sweet spot $15–$100). The average incumbent carries 133 reviews — the moat a new listing must climb.
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