---
title: "Vacation — $702K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/vacation"
last_updated: "2026-08-10T16:26:27.322Z"
locale: en
meta:
description: "Niche score 67/100 · $702K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 67/100 · $702K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vacation — $702K/yr Amazon US Niche (2026) - Flapen"
---
# **vacation**
**Worth a look**
Shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 69Growth 95Conversion 2Competition 97Returns 14Price range 76Avg price 93Brand share 83Review moat 43Quality gap 75
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Growth**
**Incredible****+118.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$22.17**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$6.44–$43.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$702K**
$702K/yr · 17.6M searches
**Review moat**
**Okay****2,248.51**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****8.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, vacation is a $702K/yr Amazon United States market (17.6M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 67/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vacation market data**
- **Units sold / yr**
- **40K–50K**
- avg 100–250/product
- **Revenue / yr**
- **$887K–$1.1M**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**69 **▼falling
**Sellers**
**82**
**Top-5 brand share**
**52%**
Top 20: 80%
**Top-5 click share**
**12%**
Top 20: 35%
**Open market**
**44%**
- WIHOLL27% - Trendy Queen8% - Sampeel8% - ANRABESS5% - LILLUSORY5% - AUTOMET4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +118.7% search growth over the last 90 days.
800K600KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/vacation/trend)
## **Top vacation search terms**
- **womens summer outfits**3.5M/yr+366.8%0.1% conv. - **summer outfits**2.0M/yr+189.1%0.1% conv. - **beach outfits for women**1.4M/yr+62.9%0.1% conv. - **cruise outfits for women 2026**790K/yr+104.0%0.1% conv. - **beach outfits**645K/yr+79.6%0.1% conv. - **cute summer outfits for women**470K/yr+219.3%0.1% conv. - **european summer outfits for women**339K/yr+728.9%0.1% conv. - **vacation**791K/yr-4.4%0.1% conv. - **beach vacation outfits for women**302K/yr+216.3%0.1% conv. - **womens beach outfits**450K/yr+41.5%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/vacation/search-terms)
## **Top vacation products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$7K2%$14K3%$21K4%$28K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Trendy Queen 2 Two Piece Matching Shorts Set Pockets 2026 Summer Vacation Cruise Spring Outfit Beach Clothes Fashion Resort Wear Athleisure Travel Airport Clothing Oversized Loose Fit Airy Lounge Wear**Trendy Queen**$28.04**4.5★514 rev](https://www.amazon.com/dp/B0G1BDWKYL) [2**WIHOLL Two Piece Sets for Women Summer Spring Date Outfits 2026 Cruise Outfits 2025 Spring Break Vacation Clothes Fashion Clothing Trendy Lounge Matching Sets Womens Clothing Resort Wear 2026**WIHOLL**$17.88**4.3★896 rev](https://www.amazon.com/dp/B0FT3J62YJ) [3**Trendy Queen Womens 2 Two Piece Set 2026 Summer Workout Vacation Gym Clothes Fall Fashion Lounge Matching Airport Travel Outfit Resort Wear Fitness Athleisure Clothing**Trendy Queen**$31.48**4.4★1,902 rev](https://www.amazon.com/dp/B0DXBYDK56) [4**LILLUSORY Womens 2 Piece Summer Short Sets 2026 Vacation Spring Beach Matching Airport Travel Outfits Lounge Wear Sweat Suits Khaki M**LILLUSORY**$21.11**4.4★776 rev](https://www.amazon.com/dp/B0G5PGL5QQ) [5**WIHOLL Two Piece Set for Women Summer Spring Outfits Cruise Travel Airport Beach Vacation Trendy Lounge Sets Mock Neck Matching Women Clothing Wide Leg Pants Set M**WIHOLL**$27.21**4.2★930 rev](https://www.amazon.com/dp/B0FYPKWZYJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZOOSIXX 2 Piece Sets for Women Summer - Oversized T Shirt and Biker Shorts Lounge Sets Matching Outfit for Travel Vacation Casual Fashion Clothing Beach Gym Loungewear 2026 Maternity Clothes**ZOOSIXX**$14.95**856 rev4mo ago](https://www.amazon.com/dp/B0GFD1GT52) [**Summer Tops for Women 2026 Trendy Beach Vacation Clothes Sleeveless Tank Tops Cruise Travel Outfits Resort Wear V Neck White Blouses Womens Fashion L**WIHOLL**$9.91**765 rev4mo ago](https://www.amazon.com/dp/B0FW5NSFTC) [**WIHOLL Two Piece Sets for Women Summer Spring Date Outfits 2026 Cruise Outfits 2025 Spring Break Vacation Clothes Fashion Clothing Trendy Lounge Matching Sets Womens Clothing Resort Wear 2026**WIHOLL**$17.88**896 rev6mo ago](https://www.amazon.com/dp/B0FT3J62YJ) [**WIHOLL Two Piece Sets for Women Summer Date Outfits 2026 Spring Vacation Cruise Outfits Lounge Sets for Women 2025 Crewneck Matching Set Womens Clothing Tank Pants Resort Wear 2026**WIHOLL**$18.15**896 rev6mo ago](https://www.amazon.com/dp/B0FT3S1411) [**LILLUSORY Womens 2 Piece Summer Short Sets 2026 Vacation Spring Beach Matching Airport Travel Outfits Lounge Wear Sweat Suits Khaki M**LILLUSORY**$21.11**776 rev7mo ago](https://www.amazon.com/dp/B0G5PGL5QQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Summer Tops for Women 2026 Trendy Beach Vacation Clothes Sleeveless Tank Tops Cruise Travel Outfits Resort Wear V Neck White Blouses Womens Fashion L**WIHOLL**$9.91**4.5★**▲ 15%**](https://www.amazon.com/dp/B0FW5NSFTC) [**WIHOLL Lounge Sets for Women Short Sleeve Two Piece Summer Outfits Beach Vacation Clothes Matching Set Clothing Fashion Airport Travel Spring Outfits Cruise 2026 Pajamas Hawaiian Printed L**WIHOLL**$27.17**4.3★**▲ 15%**](https://www.amazon.com/dp/B0G14JZRZX) [**WIHOLL Two Piece Set for Women Summer Spring Outfits Cruise Travel Airport Beach Vacation Trendy Lounge Sets Mock Neck Matching Women Clothing Wide Leg Pants Set M**WIHOLL**$27.21**4.2★**▲ 15%**](https://www.amazon.com/dp/B0FYPKWZYJ) [**WIHOLL Womens Tops Summer Easter Outfits Spring Fashion Clothing Short Sleeve Shirts 2026 Trendy Dressy Casual Cruise Travel Essentials Vacation Blouses Blue Stripes L**WIHOLL**$9.37**4.4★**▲ 14%**](https://www.amazon.com/dp/B0FR9FLQZP) [**ZOOSIXX 2 Piece Sets for Women Summer - Oversized T Shirt and Biker Shorts Lounge Sets Matching Outfit for Travel Vacation Casual Fashion Clothing Beach Gym Loungewear 2026 Maternity Clothes**ZOOSIXX**$14.95**4.3★**▲ 13%**](https://www.amazon.com/dp/B0GFD1GT52)
**~~View all trending →~~**
## **What buyers say about vacation**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“not too tight”*
**Comfort-Overall**19%
*“Comfortable shoes”*
**Color**6%
*“Beautiful color”*
**Soft Feel**6%
*“Buttery soft”*
**Material Quality**6%
*“Material is beautiful”*
**Quality-Overall**5%
*“Great quality shirt”*
**Value For Money**4%
*“Great purchase for the price”*
**Shape/Style**3%
*“Cute style”*
**Weight Light**3%
*“This top is beautiful and lightweight”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Size-Overall**25%
*“shirt is too large”*
**Material Quality**8%
*“Cheap material”*
**Quality-Overall**5%
*“Not well made”*
**Transparency**4%
*“see through”*
**Color**3%
*“color was off”*
**Thickness**3%
*“much thicker than I expected”*
**Length**2%
*“Too short, comes to an odd length”*
**Advertised Vs Actual Product**2%
*“it doesn't look like the photo”*
**Shape/Style**1%
*“not my style”*
**Thin**1%
*“Thin material”*
### **Top return reasons **
**Size-Overall**43%
**Length**11%
**Material Quality**8%
**Waist Fit**6%
**Thin**4%
**Color**4%
**Chest Fit**3%
**Transparency**3%
**Shape/Style**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is vacation profitable to sell on Amazon United States?**
- The niche generates $702K/yr across 170 tracked products. 67 of 70 products launched in the last 360 days are still selling. 90-day search growth is +118.7%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the vacation niche?**
- 69 brands and 82 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in vacation?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 8.1% — above our launch gate.
- **When does demand for vacation peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the vacation niche?**
- Listings span $6.44–$43.28; the average listing price is $22.17 (sweet spot $15–$100). The average incumbent carries 2,249 reviews — the moat a new listing must climb.
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