---
title: "Uv Mask — $86K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/uv-mask"
last_updated: "2026-08-10T06:46:01.215Z"
locale: en
meta:
description: "Niche score 55/100 · $86K/yr market · 231K searches/yr · $28.53 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $86K/yr market · 231K searches/yr · $28.53 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Uv Mask — $86K/yr Amazon US Niche (2026) - Flapen"
---
# **uv mask**
**Worth a look**
Shows demand growing +180.0% this quarter, but weak search conversion (1.3%) keeps it on the watch list.
Market size 21Growth 97Conversion 16Competition 87Returns 22Price range 77Avg price 95Brand share 28Review moat 53Quality gap 60
**Growth**
**Incredible****+180.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$28.53**
avg listing price — sweet spot $15–$100
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Great****$9.65–$119.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,360.62**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****5.8%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$86K**
$86K/yr · 231K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, uv mask is a $86K/yr Amazon United States market (231K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **uv mask market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$86K–$114K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#775**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**28%**
Top 20: 64%
**Open market**
**10%**
- BENEUNDER51% - Ponyflo30% - JAN & JUL3% - TOP-EX2% - WHITE SANDS MOJA2% - Solbari2% - Open — no brand owns it (10 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +180.0% search growth over the last 90 days.
18K13KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 5.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/uv-mask/trend)
## **Top uv mask search terms**
- **beneunder**102K/yr+219.7%1.1% conv. - **beneunder sun hat**43K/yr+256.1%1.3% conv. - **ponyflo hats for women**32K/yr+90.0%1.4% conv. - **beneunder hat**9K/yr+154.9%1.0% conv. - **jiao xia**8K/yr+179.6%1.1% conv. - **ponyflo**11K/yr+107.8%1.3% conv. - **ponyflo hats**10K/yr+154.9%1.0% conv. - **pony flo hat**3K/yr+191.3%1.5% conv. - **ponyflo hat**4K/yr+55.8%1.5% conv. - **pony flow womens hats**4K/yr+115.5%1.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/uv-mask/search-terms)
## **Top uv mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$5K9%$8K12%$10K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ponyflo Sunblocker Wide Brim Hat-Black Oprah Daily**Ponyflo**$30.77**4.4★421 rev](https://www.amazon.com/dp/B0C7KRZG48) [2**Ponyflo Sunblocker Wide Brim Hat-White**Ponyflo**$30.61**4.4★421 rev](https://www.amazon.com/dp/B0C7KSL16X) [3**BENEUNDER Reversible Wide Brim Sun Bucket Hats UPF50+ UV Protection Foldable for Women Outdoor Beach Vacation Travel Gray**BENEUNDER**$26.72**4.0★78 rev](https://www.amazon.com/dp/B0DSLBKJYV) [4**BENEUNDER Polarized Sunglasses for Men Women Ultra Lightweight Folding Sunglasses UV400 Protection Acetate Frame Sunglasses with Organizer Black-23**BENEUNDER**$33.74**4.2★249 rev](https://www.amazon.com/dp/B0BZ7XNHY1) [5**BENEUNDER Sheel Sun Hats for Women Wide Brim Foldable UV Protection UPF50+ Visors for Outdoor Travel Vacation Beige**BENEUNDER**$27.00**3.8★121 rev](https://www.amazon.com/dp/B0DSLCKSV5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BENEUNDER Womens UPF 50+ Sun Protection Cooling Athletic Jacket Full Zip Long Sleeve Slim Fit Outdoor Running Pocket**BENEUNDER**$39.71**32 rev5mo ago](https://www.amazon.com/dp/B0GH7Z8GMG) [**BENEUNDER Womens UPF 50+ Lightweight Sun Protection Jacket Athletic Short Hoodie Full Zip Long Sleeve Packable Track Workout Tops**BENEUNDER**$40.52**32 rev5mo ago](https://www.amazon.com/dp/B0GH7XN1WS) [**BENEUNDER UV Sun Protection Face Cover/Neck Gaiter Scarf UPF50+ Breathable Cooling for Summer Outdoor Activities Reusable Dark Gray for Face**BENEUNDER**$9.84**221 rev1y ago](https://www.amazon.com/dp/B0DZ6N6PGW) [**Ponyflo Sunblocker Wide Brim Hat Patented Womens Ponytail Sun Hat for Adults UPF 50 Sun Protection Navy**Ponyflo**$31.08**421 rev1y ago](https://www.amazon.com/dp/B0DWXYY6RM) [**BENEUNDER Cooling Womens UPF 50+ Sun Protection Lightweight Hoodie Jacket Long Sleeve Active Sun Shirts for Outdoor Workout Camel**BENEUNDER**$35.62**140 rev1y ago](https://www.amazon.com/dp/B0DSVTC8KQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BCAN BT2 450/550LBS Mini Rebounder Trampoline for Adults with Bar Fitness Trampoline with Bungees Adjustable Handle Stable & Quiet Indoor Outdoor Whole-Body Workout & Relaxation at Home-40IN-GRN**BCAN**$119.94**4.4★**▲ 40%**](https://www.amazon.com/dp/B0BPSQ4XNN) [**BENEUNDER Wide Brim Sun Hat for Women UPF50+ UV Protection Side Face Coverage Rollable Packable Beach Travel Vacation White**BENEUNDER**$30.88**3.8★**▲ 40%**](https://www.amazon.com/dp/B0GH1H23RX) [**JAN & JUL Adjustable Neck Flap Wide Brim Hat Toddler with UV Protection (L: 2-5 Years Lavender)**JAN & JUL**$22.15**4.8★**▲ 39%**](https://www.amazon.com/dp/B0CNY9JVD1) [**BENEUNDER Womens UPF 50+ Lightweight Sun Protection Jacket Athletic Short Hoodie Full Zip Long Sleeve Packable Track Workout Tops**BENEUNDER**$40.52**4.6★**▲ 30%**](https://www.amazon.com/dp/B0GH7XN1WS) [**BENEUNDER Womens UPF 50+ Sun Protection Cooling Athletic Jacket Full Zip Long Sleeve Slim Fit Outdoor Running Pocket**BENEUNDER**$39.71**4.2★**▲ 23%**](https://www.amazon.com/dp/B0GH7Z8GMG)
**~~View all trending →~~**
## **What buyers say about uv mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**11%
*“Nice solid quality”*
**Size-Overall**9%
*“The fit is snug on me”*
**Weight Light**6%
*“Lightweight and comfortable”*
**Comfort-Overall**6%
*“Very comfortable”*
**Value For Money**6%
*“Good product for the money”*
**Ease Of Use**5%
*“easy for me to move”*
**Suitability Hot Weather**4%
*“Perfect for summer travels and beach trips”*
**Material Quality**4%
*“breathable, great material”*
**Advertised Vs Actual Product**3%
*“Just what I wanted”*
**Exercise/Sports Suitability**3%
*“Great for outdoor activities and sports”*
### **What buyers complain about **
**Size-Overall**16%
*“Its too small”*
**Durability**7%
*“Broke after a few weeks”*
**Strap/String Quality**6%
*“strap falls off”*
**Quality-Overall**6%
*“Poor quality control”*
**Assembly/Installation**5%
*“Not easy to assemble”*
**Value For Money**3%
*“What a waste money”*
**Strength**3%
*“Feels kind of flimsy”*
**Advertised Vs Actual Product**2%
*“the description is misleading”*
**Instructions/User Manual/Troubleshooting**2%
*“Instructions are a mess”*
**Color**2%
*“Incorrect colour”*
### **Top return reasons **
**Size-Overall**54%
**Shape/Style**7%
**Color**6%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Value For Money**3%
**Quality-Overall**2%
**Width**2%
**Length**2%
**Comfort-Overall**1%
## **Common questions**
- **Is uv mask profitable to sell on Amazon United States?**
- The niche generates $86K/yr across 65 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +180.0%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the uv mask niche?**
- 16 brands and 19 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in uv mask?**
- Top complaints mined from reviews: Size-Overall, Durability, Strap/String Quality. The return rate is 5.8% — above our launch gate.
- **When does demand for uv mask peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 5.7× the quietest.
- **What does it cost to enter the uv mask niche?**
- Listings span $9.65–$119.94; the average listing price is $28.53 (sweet spot $15–$100). The average incumbent carries 1,361 reviews — the moat a new listing must climb.
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