---
title: "Usa Costume — $133K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/usa-costume"
last_updated: "2026-08-09T13:36:20.532Z"
locale: en
meta:
description: "Niche score 70/100 · $133K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 70/100 · $133K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Usa Costume — $133K/yr Amazon US Niche (2026) - Flapen"
---
# **usa costume**
**Worth a look**
Shows demand growing +279.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 30Growth 99Conversion 20Competition 91Returns 65Price range 82Avg price 95Brand share 88Review moat 66Quality gap 75
**Growth**
**Incredible****+279.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$28.65**
avg listing price — sweet spot $15–$100
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$6.82–$57.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****864.09**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$133K**
$133K/yr · 289K searches
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, usa costume is a $133K/yr Amazon United States market (289K searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 70/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **usa costume market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$115K–$143K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#2,966**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **95%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**70 **▼falling
**Sellers**
**93**
**Top-5 brand share**
**47%**
Top 20: 71%
**Top-5 click share**
**24%**
Top 20: 47%
**Open market**
**51%**
- Bindefon19% - Beoaiku13% - Yuanbang10% - OPDNBON3% - Vabean3% - WORK IDEA2%
## **Demand**
Weekly Amazon search volume, last 50 weeks — +279.4% search growth over the last 90 days.
50K30KSpike '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/usa-costume/trend)
## **Top usa costume search terms**
- **4th of july costume**45K/yr+761.4%0.8% conv. - **usa apparel**29K/yr+87.6%0.4% conv. - **patriotic costume**26K/yr+344.2%0.7% conv. - **usa costume**39K/yr+199.7%0.9% conv. - **patriotic costumes**22K/yr+302.6%0.5% conv. - **fourth of july costume**14K/yr+804.2%0.9% conv. - **america costume**21K/yr+264.9%0.9% conv. - **american flag apparel**15K/yr+365.8%0.4% conv. - **american flag costume**23K/yr+149.0%1.7% conv. - **american costume**16K/yr+206.5%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/usa-costume/search-terms)
## **Top usa costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$5K6%$8K8%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beoaiku American Flag Overalls Men 4th of July Outfits Unisex Costume with Red White Blue USA 250th Anniversary Patriotic Party**Beoaiku**$37.92**4.4★60 rev](https://www.amazon.com/dp/B0GTTFBN1B) [2**Bindefon American Flag Overalls Men 4th of July Cape USA Sunglasses Patriotic Socks 4 Pcs for Independence Labor Day(Flag XL)**Bindefon**$47.07**4.4★180 rev](https://www.amazon.com/dp/B0DQLCSZWY) [3**Bindefon American Flag Overalls Men 4th of July Cape USA Sunglasses Patriotic Socks 4 Pcs for Independence Labor Day(Flag L)**Bindefon**$45.94**4.4★180 rev](https://www.amazon.com/dp/B0DQLGDP93) [4**Beoaiku American Flag Overalls Men 4th of July Outfits Unisex Costume with Red White Blue USA 250th Anniversary Patriotic Party**Beoaiku**$38.11**4.4★60 rev](https://www.amazon.com/dp/B0GTT5H7CW) [5**Bindefon Overall Dress for Women Skirt Summer Shorts Romper with Pockets Festival Outfits (American Flag L)**Bindefon**$37.60**4.2★54 rev](https://www.amazon.com/dp/B0GSJ9P25B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Beoaiku American Flag Overalls Men 4th of July Outfits Unisex Costume with Red White Blue USA 250th Anniversary Patriotic Party**Beoaiku**$37.92**60 rev3mo ago](https://www.amazon.com/dp/B0GTTFBN1B) [**Beoaiku American Flag Overalls Men 4th of July Outfits Unisex Costume with Red White Blue USA 250th Anniversary Patriotic Party**Beoaiku**$38.11**60 rev3mo ago](https://www.amazon.com/dp/B0GTT5H7CW) [**Beoaiku American Flag Overalls Men 4th of July Outfits Unisex Costume with Red White Blue USA 250th Anniversary Patriotic Party**Beoaiku**$38.49**60 rev3mo ago](https://www.amazon.com/dp/B0GTT6THJ1) [**Bindefon Overall Dress for Women Skirt Summer Shorts Romper with Pockets Festival Outfits (American Flag L)**Bindefon**$37.60**54 rev4mo ago](https://www.amazon.com/dp/B0GSJ9P25B) [**Plus Size American Flag Stars Stripes Dress and Headband 4th of July Patriotic Dress Outfits for Women Independence Day Flag Sleeveless Dress Hairband for 250th Anniversary Memorial Day Costume**Watayo**$17.81**35 rev1y ago](https://www.amazon.com/dp/B0F59R97HY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beoaiku American Flag Overalls Men 4th of July Outfits Unisex Costume with Red White Blue USA 250th Anniversary Patriotic Party**Beoaiku**$38.49**4.4★**▲ 33%**](https://www.amazon.com/dp/B0GTT6THJ1) [**Beoaiku American Flag Overalls Men 4th of July Outfits Unisex Costume with Red White Blue USA 250th Anniversary Patriotic Party**Beoaiku**$38.11**4.4★**▲ 32%**](https://www.amazon.com/dp/B0GTT5H7CW) [**Beoaiku American Flag Overalls Men 4th of July Outfits Unisex Costume with Red White Blue USA 250th Anniversary Patriotic Party**Beoaiku**$37.92**4.4★**▲ 32%**](https://www.amazon.com/dp/B0GTTFBN1B) [**Bindefon Overall Dress for Women Skirt Summer Shorts Romper with Pockets Festival Outfits (American Flag L)**Bindefon**$37.60**4.2★**▲ 32%**](https://www.amazon.com/dp/B0GSJ9P25B) [**USA T-Shirt for Men Women Unisex - Vintage American Flag Graphic Tee - Patriotic Short Sleeve Crew Neck Top - 100% Cotton (Denim Medium)**RugOver**$26.49**4.4★**▲ 32%**](https://www.amazon.com/dp/B0DCZW3PNY)
**~~View all trending →~~**
## **What buyers say about usa costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**16%
*“Fit perfect”*
**Quality-Overall**11%
*“Good quality construction”*
**Brightness/Shine/Glow**7%
*“It is very shiny and vibrant”*
**Color**7%
*“Bright and colorful”*
**Comfort-Overall**5%
*“super comfortable”*
**Value For Money**4%
*“Worth the price”*
**Ease Of Use**4%
*“Easy on, easy off”*
**Advertised Vs Actual Product**4%
*“It is exactly as described”*
**Durability**3%
*“They are very durable”*
**Smell**2%
*“doesnt smell bad”*
### **What buyers complain about **
**Size-Overall**23%
*“RUNS VERY SMALL”*
**Value For Money**7%
*“Not worth the price”*
**Quality-Overall**6%
*“unfortunately it is not made well”*
**Ease Of Use**3%
*“A little tricky to get off”*
**Thickness**2%
*“The denim material is thicker than expected”*
**Material Quality**2%
*“the material is clearly not the highest quality”*
**Durability**2%
*“will probably break the first time I wear them”*
**Smell**2%
*“Its smells werid”*
**Dilute/Watery**2%
*“Turns to liquid after a while”*
**Advertised Vs Actual Product**2%
*“Not like advertised”*
### **Top return reasons **
**Size-Overall**45%
**Length**9%
**Waist Fit**8%
**Material Quality**4%
**Advertised Vs Actual Product**3%
**Adhesion/Stickiness**3%
**Chest Fit**3%
**Quality-Overall**3%
**Width**2%
**Color**2%
## **Common questions**
- **Is usa costume profitable to sell on Amazon United States?**
- The niche generates $133K/yr across 113 tracked products. 18 of 25 products launched in the last 360 days are still selling. 90-day search growth is +279.4%. Flapen's verdict: Worth a look (70/100).
- **How competitive is the usa costume niche?**
- 70 brands and 93 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in usa costume?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.4%.
- **What does it cost to enter the usa costume niche?**
- Listings span $6.82–$57.61; the average listing price is $28.65 (sweet spot $15–$100). The average incumbent carries 864 reviews — the moat a new listing must climb.
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