---
title: "Us Polo Assn Women — $123K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/us-polo-assn-women"
last_updated: "2026-08-09T17:08:44.908Z"
locale: en
meta:
description: "Niche score 43/100 · $123K/yr market · 674K searches/yr · $21.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $123K/yr market · 674K searches/yr · $21.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Us Polo Assn Women — $123K/yr Amazon US Niche (2026) - Flapen"
---
# **us polo assn women**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 25Conversion 11Competition 90Returns 34Price range 77Avg price 91Brand share 0Review moat 40Quality gap 63
**Avg price**
**Great****$21.40**
avg listing price — sweet spot $15–$100
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Price range**
**Great****$8.82–$118.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,472.58**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$123K**
$123K/yr · 674K searches
**Growth**
**Bad****-0.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, us polo assn women is a $123K/yr Amazon United States market (674K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **us polo assn women market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$171K–$214K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#1,108**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **78%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**4 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**25%**
Top 20: 51%
**Open market**
**0%**
- U.S. POLO ASSN.65% - Accutime32% - AEROPOSTALE2% - Lacoste0%
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — -0.5% search growth over the last 90 days.
25K15KPrime Day '25Spike '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/us-polo-assn-women/trend)
## **Top us polo assn women search terms**
- **us polo assn women**138K/yr-5.0%0.0% conv. - **us polo assn**78K/yr-13.2%0.1% conv. - **us polo**52K/yr+45.3%0.1% conv. - **us polo watches for men**47K/yr+23.8%1.4% conv. - **reloj polo para mujer**42K/yr+7.6%1.4% conv. - **polo assn men**46K/yr-13.6%0.1% conv. - **reloj polo**42K/yr-11.8%1.3% conv. - **us polo watches for women**24K/yr+15.4%1.3% conv. - **u.s. polo assn. men**27K/yr-10.9%0.1% conv. - **polo assn women**28K/yr-16.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/us-polo-assn-women/search-terms)
## **Top us polo assn women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**U.S. Polo Assn. Mens Multifunction Watch Black Silicone Strap Analog Digital Display Alarm Chronograph Backlight 50mm Case Fits Wrists 5.5 to 8**Accutime**$22.51**4.3★522 rev](https://www.amazon.com/dp/B00J0WFNB0) [2**U.S. Polo Assn. Mens Ana-Digital Sport Watch Black Dial with Multiple Digital Windows Textured Strap Stopwatch & Alarm Functions 46mm Case Fits Wrists 5.5 to 8**Accutime**$21.82**4.6★551 rev](https://www.amazon.com/dp/B01MTS59ZG) [3**U.S. POLO ASSN. Womens Pajama Sets 2 Piece Button Down Short Sleeve Top & Long Pants with Pockets (Ballerina Medium)**U.S. POLO ASSN.**$19.65**4.3★54 rev](https://www.amazon.com/dp/B0FSGKBG35) [4**U.S. POLO ASSN. Womens Lounge Pants Wide Leg with Pockets Soft Pajama Pants for Women (Black Large)**U.S. POLO ASSN.**$14.16**4.1★38 rev](https://www.amazon.com/dp/B0FSB9G7YG) [5**U.S. Polo Assn. Mens Classic Polo Shirt Two-Button Closure Pique Polo Shirt Summer Fashion Golf Shirt Old Black XL**U.S. POLO ASSN.**$22.77**4.5★16,681 rev](https://www.amazon.com/dp/B005LCN1JO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**U.S. POLO ASSN. Womens Double Tipped Polo Shirt - Ladies Cotton Short Sleeve Golf Shirt Work School Tennis & Semi-Formal Events Emerald Green Medium**U.S. POLO ASSN.**$24.73**27 rev4mo ago](https://www.amazon.com/dp/B0GQVBW3YY) [**U.S. POLO ASSN. Womens Pajama Sets 2 Piece Button Down Short Sleeve Top & Long Pants with Pockets (Ballerina Medium)**U.S. POLO ASSN.**$19.65**54 rev9mo ago](https://www.amazon.com/dp/B0FSGKBG35) [**U.S. POLO ASSN. Summer Pajamas for Women Set - Short Sleeve Button Up Top and PJ Shorts Set - Bridesmaid Lounge Sets for Women (Ballerina Small)**U.S. POLO ASSN.**$20.34**49 rev9mo ago](https://www.amazon.com/dp/B0FSG16VXM) [**U.S. POLO ASSN. Womens Pajama Sets 2 Piece Button Down Short Sleeve Top & Long Pants with Pockets (Ballerina Large)**U.S. POLO ASSN.**$20.41**54 rev9mo ago](https://www.amazon.com/dp/B0FSGLCJLT) [**U.S. POLO ASSN. Womens Lounge Pants Wide Leg with Pockets Soft Pajama Pants for Women (Black Large)**U.S. POLO ASSN.**$14.16**38 rev9mo ago](https://www.amazon.com/dp/B0FSB9G7YG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**U.S. POLO ASSN. Womens Lounge Pants Wide Leg with Pockets Soft Pajama Pants for Women (Black X-Large)**U.S. POLO ASSN.**$13.34**4.1★**▲ 117%**](https://www.amazon.com/dp/B0FSBRD9RY) [**U.S. POLO ASSN. Womens Lounge Pants Wide Leg with Pockets Soft Pajama Pants for Women (Ballerina Medium)**U.S. POLO ASSN.**$14.30**4.1★**▲ 116%**](https://www.amazon.com/dp/B0FSB4BMXG) [**U.S. POLO ASSN. Womens Pajama Sets 2 Piece Button Down Short Sleeve Top & Long Pants with Pockets (Ballerina Medium)**U.S. POLO ASSN.**$19.65**4.3★**▲ 113%**](https://www.amazon.com/dp/B0FSGKBG35) [**U.S. POLO ASSN. Womens Pajama Sets 2 Piece Button Down Short Sleeve Top & Long Pants with Pockets (Ballerina Large)**U.S. POLO ASSN.**$20.41**4.3★**▲ 112%**](https://www.amazon.com/dp/B0FSGLCJLT) [**U.S. POLO ASSN. Womens Lounge Pants Wide Leg with Pockets Soft Pajama Pants for Women (Black Large)**U.S. POLO ASSN.**$14.16**4.1★**▲ 108%**](https://www.amazon.com/dp/B0FSB9G7YG)
**~~View all trending →~~**
## **What buyers say about us polo assn women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“The watch is of very good quality”*
**Size-Overall**19%
*“it fit exactly as expected”*
**Comfort-Overall**10%
*“Comfortable”*
**Value For Money**9%
*“Great price”*
**Advertised Vs Actual Product**4%
*“Look like the photo”*
**Soft Feel**4%
*“the fabric feels soft”*
**Shape/Style**3%
*“looks so flattering on too”*
**Design-Overall**3%
*“Nice design”*
**Material Quality**2%
*“The material feels soft”*
**Pockets/Compartments**2%
*“The pockets are also a great feature”*
### **What buyers complain about **
**Size-Overall**25%
*“fits too large”*
**Quality-Overall**13%
*“Poor quality band”*
**Value For Money**6%
*“more expensive than it is”*
**Durability**4%
*“Terrible watch band broke same day I got it”*
**Color**3%
*“the color looks bad”*
**Thickness**2%
*“Ok. Very thin material”*
**Advertised Vs Actual Product**2%
*“Its NOT at all 95% cotton like says in the description”*
**Chain/Key Quality**2%
*“It's good, however, the chain was shot”*
**Wrist Fit**2%
*“Wrist is too tight”*
**Wrinkles**2%
*“garment was extremely wrinkled”*
### **Top return reasons **
**Size-Overall**51%
**Length**7%
**Chest Fit**5%
**Wrist Fit**5%
**Material Quality**4%
**Advertised Vs Actual Product**4%
**Color**4%
**Quality-Overall**2%
**Shoulder Fit**2%
**Waist Fit**2%
## **Common questions**
- **Is us polo assn women profitable to sell on Amazon United States?**
- The niche generates $123K/yr across 100 tracked products. 1 of 25 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the us polo assn women niche?**
- 4 brands and 31 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in us polo assn women?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 4.3%.
- **When does demand for us polo assn women peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the us polo assn women niche?**
- Listings span $8.82–$118.87; the average listing price is $21.40 (sweet spot $15–$100). The average incumbent carries 2,473 reviews — the moat a new listing must climb.
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