---
title: "Us Navy Sweatshirt — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/us-navy-sweatshirt"
last_updated: "2026-08-06T11:19:10.966Z"
locale: en
meta:
description: "Niche score 32/100 · $0/yr market · 87K searches/yr · $42.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $0/yr market · 87K searches/yr · $42.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Us Navy Sweatshirt — $0/yr Amazon US Niche (2026) - Flapen"
---
# **us navy sweatshirt**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 2Conversion 0Competition 94Returns 22Price range 48Avg price 95Brand share 42Review moat 28Quality gap 25
**Avg price**
**Incredible****$42.37**
avg listing price — sweet spot $15–$100
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Price range**
**Okay****$10.27–$185.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,738.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.9%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-46.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 87K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, us navy sweatshirt is a $0/yr Amazon United States market (87K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **us navy sweatshirt market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$32K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#50,788**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **69%**
- **Out of stock**
- **12.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**57**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**21%**
Top 20: 53%
**Open market**
**17%**
- Barnesmith21% - Armed Forces Gear20% - zerogravitee19% - Malham USA10% - Rapid Dominance9% - Promotion & Beyond3% - Open — no brand owns it (15 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -46.5% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/us-navy-sweatshirt/trend)
## **Top us navy sweatshirt search terms**
- **us navy sweatshirt**39K/yr-43.9%0.4% conv. - **us navy hoodie**32K/yr-54.4%0.5% conv. - **us navy jacket**9K/yr-35.6%0.2% conv. - **us navy hoodie men**7K/yr-32.6%0.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/us-navy-sweatshirt/search-terms)
## **Top us navy sweatshirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$04%$06%$08%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Malham USA Officially Licensed U.S. Navy Hoodie for Men - Embroidered Military Sweatshirt with Navy Seal & Half-Zip Fleece Pullover - Veteran Gift Navy Blue with Gold Hood Lining (X-Large)**Malham USA**$59.51**4.4★33 rev](https://www.amazon.com/dp/B0DP5GR6DC) [2**Rapiddominance US Pullover Hoodie Navy X-Large**Rapid Dominance**$29.60**4.5★53 rev](https://www.amazon.com/dp/B0723CLVBC) [3**U.S. Navy Anchor Adult Hooded Sweatshirt in Dark Heather - X-Large**zerogravitee**$39.45**4.5★95 rev](https://www.amazon.com/dp/B0B814L4KP) [4**Malham USA Officially Licensed U.S. Navy Hoodie (US Alpha XX-Large Regular Regular Navy)**Malham USA**$57.98**5.0★1 rev](https://www.amazon.com/dp/B0FSH43JM3) [5**zerogravitee U.S. Navy White Sleeve Print Full-Zip Hooded Sweatshirt in Navy - Large**zerogravitee**$43.87**4.6★73 rev](https://www.amazon.com/dp/B0C28KF9X1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Malham USA Officially Licensed U.S. Navy Hoodie (US Alpha XX-Large Regular Regular Navy)**Malham USA**$57.98**1 rev9mo ago](https://www.amazon.com/dp/B0FSH43JM3) [**Promotion & Beyond Military Gear Navy Training PT Crewneck Sweatshirt XL Midnight Blue (Gold)**Promotion & Beyond**$24.52**704 rev1y ago](https://www.amazon.com/dp/B0FFZTL4MJ) [**Malham USA Officially Licensed U.S. Navy Hoodie for Men - Embroidered Military Sweatshirt with Navy Seal & Half-Zip Fleece Pullover - Veteran Gift Navy Blue with Gold Hood Lining (X-Large)**Malham USA**$59.51**33 rev1y ago](https://www.amazon.com/dp/B0DP5GR6DC) [**Armed Forces Gear US Navy Anchor Embroidered Fleece Hooded Sweatshirt (Navy LG)**Armed Forces Gear**$58.98**13 rev1y ago](https://www.amazon.com/dp/B0DD4K8LQL) [**Armed Forces Gear US Navy Mens 1/4 Zip Sweatshirt (Navy MD)**Armed Forces Gear**$44.05**5 rev2y ago](https://www.amazon.com/dp/B0D64HQFKT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Promotion & Beyond Military Gear Navy Training PT Crewneck Sweatshirt XL Midnight Blue (Gold)**Promotion & Beyond**$24.52**4.7★**▲ 185%**](https://www.amazon.com/dp/B0FFZTL4MJ) [**Armed Forces Gear US Navy Mens 1/4 Zip Sweatshirt (Navy MD)**Armed Forces Gear**$44.05**4.2★**▲ 148%**](https://www.amazon.com/dp/B0D64HQFKT) [**Barnesmith US Naval Academy (Navy) NAVY Midshipmen Adult Unisex Crewneck Sweatshirt Spirit Navy Small**Barnesmith**$38.41**4.7★**▲ 145%**](https://www.amazon.com/dp/B09TT8RPH9) [**Armed Forces Gear US Navy Anchor Embroidered Fleece Hooded Sweatshirt (Navy LG)**Armed Forces Gear**$58.98**5.0★**▲ 136%**](https://www.amazon.com/dp/B0DD4K8LQL) [**Malham USA Officially Licensed U.S. Navy Hoodie for Men - Embroidered Military Sweatshirt with Navy Seal & Half-Zip Fleece Pullover - Veteran Gift Navy Blue with Gold Hood Lining (X-Large)**Malham USA**$59.51**4.4★**▲ 125%**](https://www.amazon.com/dp/B0DP5GR6DC)
**~~View all trending →~~**
## **What buyers say about us navy sweatshirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“The hat is well made and looks great”*
**Size-Overall**18%
*“Good fit”*
**Warmth**8%
*“provides just the right amount of warmth”*
**Comfort-Overall**7%
*“They are comfortable”*
**Weight Light**7%
*“Lightweight, true to size”*
**Value For Money**6%
*“It affordable”*
**Material Quality**6%
*“The material feels comfortable”*
**Color**3%
*“I liked that they come in various colors so that I could pick whatever I thought each person would like”*
**Advertised Vs Actual Product**3%
*“Color as pictured”*
**Exercise/Sports Suitability**2%
*“Great shirt for working out or everyday activities”*
### **What buyers complain about **
**Size-Overall**26%
*“fit kind of tight”*
**Thickness**15%
*“It is of much lighter thickness”*
**Quality-Overall**10%
*“This is a cheap quality shirt”*
**Neck Fit**3%
*“Neck hole a little snug”*
**Pilling/Linting**3%
*“Starting piling really bad after one or two washes”*
**Wrist Fit**3%
*“Wrist material on sleeve way to big”*
**Warmth**2%
*“nit warm”*
**Durability**2%
*“Won't last long”*
**Wrinkles**1%
*“drying still large also wrinkles”*
**Machine Wash Suitability**1%
*“Not even washed it yet”*
### **Top return reasons **
**Size-Overall**51%
**Chest Fit**6%
**Material Quality**6%
**Thin**6%
**Waist Fit**4%
**Sleeve Fit**4%
**Length**3%
**Quality-Overall**3%
**Color**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is us navy sweatshirt profitable to sell on Amazon United States?**
- The niche generates $0/yr across 99 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -46.5%. Flapen's verdict: Skip it (32/100).
- **How competitive is the us navy sweatshirt niche?**
- 21 brands and 57 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in us navy sweatshirt?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 5.9% — above our launch gate.
- **When does demand for us navy sweatshirt peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 10.0× the quietest.
- **What does it cost to enter the us navy sweatshirt niche?**
- Listings span $10.27–$185.84; the average listing price is $42.37 (sweet spot $15–$100). The average incumbent carries 3,738 reviews — the moat a new listing must climb.
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