---
title: "Ursula — $29K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/ursula"
last_updated: "2026-08-09T13:15:11.143Z"
locale: en
meta:
description: "Niche score 35/100 · $29K/yr market · 119K searches/yr · $21.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $29K/yr market · 119K searches/yr · $21.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ursula — $29K/yr Amazon US Niche (2026) - Flapen"
---
# **ursula**
**Skip it**
A small market ($29K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 31Conversion 14Competition 18Returns 67Price range 88Avg price 91Brand share 33Review moat 85Quality gap 22
**Avg price**
**Great****$21.41**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.73–$83.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****300.45**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+5.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$29K**
$29K/yr · 119K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, ursula is a $29K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 35/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ursula market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$32K–$43K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#7,222**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **45%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**11%**
- EXCELLANYARD61% - Funko8% - BWWKTOP8% - Silver Buffalo5% - Disney Princess4% - Disney Store4% - Open — no brand owns it (3 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.
6K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/ursula/trend)
## **Top ursula search terms**
- **ursula**110K/yr+4.8%0.5% conv. - **disney ursula**7K/yr+8.3%0.5% conv. - **ursala**2K/yr+9.4%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/ursula/search-terms)
## **Top ursula products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$6K40%$12K60%$18K80%$23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EXCELLANYARD Sea Witch Cosplay Accessories Set**EXCELLANYARD**$8.73**4.3★111 rev](https://www.amazon.com/dp/B0CD7H9GNT) [2**Funko Pop! Deluxe: Little Mermaid - Ursula - Stained Glass - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors and Display**Funko**$18.79**4.8★53 rev](https://www.amazon.com/dp/B0CDJHBGFB) [3**Silver Buffalo Disney Ursula Jumbo Ceramic Mug 25oz**Silver Buffalo**$14.19**4.8★895 rev](https://www.amazon.com/dp/B0BNXXZ22W) [4**Disney Princess Villains Ursula Fashion Doll Accessories and Removable Clothes Disney Villains Toy for Kids 5 Years Old and Up**Disney Princess**$14.63**4.8★1,395 rev](https://www.amazon.com/dp/B08TRM668M) [5**BWWKTOP Villains Tote Bag Villains Fans Gift Mystic Witch Shoulder Bag Villains Witch Merchandise (Ur Moods BG)**BWWKTOP**$22.63**4.9★29 rev](https://www.amazon.com/dp/B0DM4HLN8M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mattel Disney Princess Toys Small Doll 4-Pack with Mermaid Ariel Prince Eric Ursula & King Triton Plus Trident Accessory Inspired by Movie**Mattel**$17.70**68 rev9mo ago](https://www.amazon.com/dp/B0FGFPX23L) [**BWWKTOP Villains Ursula Crossbody Bag Sea Witches Fans Gift Trouble Maker Ursula Shoulder Bag Ursula Merchandise (Maker Ursula TG)**BWWKTOP**$15.76**7 rev10mo ago](https://www.amazon.com/dp/B0FMXLXT2C) [**Funko Pop! Deluxe: Little Mermaid - Ursula - Stained Glass - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors and Display**Funko**$18.79**53 rev11mo ago](https://www.amazon.com/dp/B0CDJHBGFB) [**Ursula Enamel Pin**Disney**$10.13**30 rev1y ago](https://www.amazon.com/dp/B0FCJRF596) [**BWWKTOP Villains Tote Bag Villains Fans Gift Mystic Witch Shoulder Bag Villains Witch Merchandise (Ur Moods BG)**BWWKTOP**$22.63**29 rev1y ago](https://www.amazon.com/dp/B0DM4HLN8M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Miraclesuit Womens Swimwear Illusionist Ursula Hidden Underwire Mesh Detail Tankini Bathing Suit Top Black 14**Miraclesuit**$83.12**4.3★**▲ 146%**](https://www.amazon.com/dp/B07YVHLRDN) [**Mattel Disney Princess Toys Small Doll 4-Pack with Mermaid Ariel Prince Eric Ursula & King Triton Plus Trident Accessory Inspired by Movie**Mattel**$17.70**4.6★**▲ 37%**](https://www.amazon.com/dp/B0FGFPX23L) [**BWWKTOP Villains Ursula Crossbody Bag Sea Witches Fans Gift Trouble Maker Ursula Shoulder Bag Ursula Merchandise (Maker Ursula TG)**BWWKTOP**$15.76**4.3★**▲ 33%**](https://www.amazon.com/dp/B0FMXLXT2C) [**EXCELLANYARD Sea Witch Cosplay Accessories Set**EXCELLANYARD**$8.73**4.3★**▲ 30%**](https://www.amazon.com/dp/B0CD7H9GNT) [**Ursula Enamel Pin**Disney**$10.13**4.8★**▲ 13%**](https://www.amazon.com/dp/B0FCJRF596)
**~~View all trending →~~**
## **What buyers say about ursula**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“worth the money”*
**Quality-Overall**13%
*“This suit is well made”*
**Color**9%
*“Great color”*
**Size-Overall**9%
*“It fits like a glove”*
**Design-Overall**9%
*“The design and colors are excellent”*
**Dishwasher Safe**6%
*“Love that it can go in the dishwasher”*
**Material Quality**6%
*“Good material and it looks great”*
**Gifting Purpose**6%
*“She loved her gift”*
**Collectibles**6%
*“Absolutely love for my collection”*
**Storage Capacity**5%
*“Love the large capacity”*
### **What buyers complain about **
**Size-Overall**33%
*“small”*
**Product Condition**33%
*“Arrived Used”*
**Color**11%
*“This is more gray then purple so I am disappointed”*
**Advertised Vs Actual Product**11%
*“The color of this Mug is way different from the picture you see on the site”*
### **Top return reasons **
**Size-Overall**41%
**Chest Fit**10%
**Product Condition**7%
**Value For Money**6%
**Length**5%
**Shape/Style**3%
**Advertised Vs Actual Product**3%
**Gifting Purpose**3%
**Cushion**2%
**Hip Fit**2%
## **Common questions**
- **Is ursula profitable to sell on Amazon United States?**
- The niche generates $29K/yr across 11 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (35/100).
- **How competitive is the ursula niche?**
- 9 brands and 73 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in ursula?**
- Top complaints mined from reviews: Size-Overall, Product Condition, Color. The return rate is 2.3%.
- **When does demand for ursula peak?**
- Demand peaks in Sep–Oct–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the ursula niche?**
- Listings span $8.73–$83.12; the average listing price is $21.41 (sweet spot $15–$100). The average incumbent carries 300 reviews — the moat a new listing must climb.
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