---
title: "Ursula Necklace — $13K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/ursula-necklace"
last_updated: "2026-08-09T11:30:05.242Z"
locale: en
meta:
description: "Niche score 30/100 · $13K/yr market · 35K searches/yr · $8.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $13K/yr market · 35K searches/yr · $8.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ursula Necklace — $13K/yr Amazon US Niche (2026) - Flapen"
---
# **ursula necklace**
**Skip it**
Prices mostly outside the sweet spot ($5.11–$10.72) — this niche doesn't clear our bar today.
Market size 3Growth 25Conversion 55Competition 12Returns 23Price range 0Avg price 24Brand share 26Review moat 92Quality gap 80
**Review moat**
**Great****162.22**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-0.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$8.51**
avg listing price — sweet spot $15–$100
**Returns**
**Bad****5.4%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$13K**
$13K/yr · 35K searches
**Price range**
**Bad****$5.11–$10.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, ursula necklace is a $13K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 30/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ursula necklace market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$13K–$17K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#7,315**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**6%**
- EXCELLANYARD60% - Disney9% - choice of all9% - Neujiwo6% - yfstyle4% - ZIZWO4% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 17.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/ursula-necklace/trend)
## **Top ursula necklace search terms**
- **ursula necklace**24K/yr+2.0%2.0% conv. - **ursula shell necklace**4K/yr-13.1%2.6% conv. - **ursula necklace shell**6K/yr-0.7%2.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/ursula-necklace/search-terms)
## **Top ursula necklace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$3K40%$5K60%$8K80%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EXCELLANYARD Sea Witch Cosplay Accessories Set**EXCELLANYARD**$8.73**4.3★111 rev](https://www.amazon.com/dp/B0CD7H9GNT) [2**Disney The Little Mermaid Ariel Seashell Necklace with Light-Up Feature and Ariels Singing Voice! Toy Necklace for Girls Role Play and Dress-Up Time!**Disney**$10.72**4.7★1,144 rev](https://www.amazon.com/dp/B0B9NGWHLK) [3**Neujiwo Octopus Costume Accessories Set for Women Sea Witch Conch Shell Necklace Earrings Holiday Party Dress Up**Neujiwo**$8.89**4.8★12 rev](https://www.amazon.com/dp/B0FHQ4QTBS) [4**choice of all Shell Necklace for Women Seashell Charm Necklace and Earrings Set Beach Conch Pendant Necklaces Fashion Accessories Summer Outfits for Women**choice of all**$5.11**4.1★31 rev](https://www.amazon.com/dp/B0C7Q16Z61) [5**yfstyle Shell Necklace Seashell Necklace for Women Gold Silver Conch Shell Necklaces Summer Ocean Sea Shell Jewelry Dainty Summer Beach Gifts for Women-Gold**yfstyle**$8.43**4.3★36 rev](https://www.amazon.com/dp/B0D4YPD2WM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Neujiwo Octopus Costume Accessories Set for Women Sea Witch Conch Shell Necklace Earrings Holiday Party Dress Up**Neujiwo**$8.89**12 rev11mo ago](https://www.amazon.com/dp/B0FHQ4QTBS) [**ZIZWO Conch Shell Necklace Seashell Earrings for Adult Women Halloween Octopus Costume Accessories Holiday Party Dress Up**ZIZWO**$9.66**49 rev1y ago](https://www.amazon.com/dp/B0DNMRNQG2) [**Halloween Octopus Costumes Accessories Beach Jewelry for Women Summer Conch Shell Earrings Purple Seashell Earrings Beach Sea Witch Necklace Halloween Costume Cosplay Jewelry Accessories**wsycoo**$9.06**11 rev1y ago](https://www.amazon.com/dp/B0DGQVZ9D3) [**yfstyle Shell Necklace Seashell Necklace for Women Gold Silver Conch Shell Necklaces Summer Ocean Sea Shell Jewelry Dainty Summer Beach Gifts for Women-Gold**yfstyle**$8.43**36 rev2y ago](https://www.amazon.com/dp/B0D4YPD2WM) [**choice of all Conch Shell Necklace Earrings Set for Women Gold Snail Shell Neckalce Purple Seashell Earrings Halloween Party Costume Accessories**choice of all**$6.92**15 rev2y ago](https://www.amazon.com/dp/B0CH4YHKYC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**choice of all Shell Necklace for Women Seashell Charm Necklace and Earrings Set Beach Conch Pendant Necklaces Fashion Accessories Summer Outfits for Women**choice of all**$5.11**4.1★**▲ 141%**](https://www.amazon.com/dp/B0C7Q16Z61) [**choice of all Conch Shell Necklace Earrings Set for Women Gold Snail Shell Neckalce Purple Seashell Earrings Halloween Party Costume Accessories**choice of all**$6.92**3.2★**▲ 123%**](https://www.amazon.com/dp/B0CH4YHKYC) [**EXCELLANYARD Sea Witch Cosplay Accessories Set**EXCELLANYARD**$8.73**4.3★**▲ 69%**](https://www.amazon.com/dp/B0CD7H9GNT) [**Halloween Octopus Costumes Accessories Beach Jewelry for Women Summer Conch Shell Earrings Purple Seashell Earrings Beach Sea Witch Necklace Halloween Costume Cosplay Jewelry Accessories**wsycoo**$9.06**4.1★**▼ 19%**](https://www.amazon.com/dp/B0DGQVZ9D3) [**Neujiwo Octopus Costume Accessories Set for Women Sea Witch Conch Shell Necklace Earrings Holiday Party Dress Up**Neujiwo**$8.89**4.8★**▼ 21%**](https://www.amazon.com/dp/B0FHQ4QTBS)
**~~View all trending →~~**
## **What buyers say about ursula necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**17%
*“Very fun”*
**Size-Overall**17%
*“I love how big the shell is”*
**Quality-Overall**17%
*“Good quality”*
**Brightness/Shine/Glow**17%
*“the light is great”*
**Advertised Vs Actual Product**8%
*“Just what I wanted”*
**Strength**8%
*“Sturdier than expected, nice items”*
**Value For Money**8%
**Design-Overall**8%
### **What buyers complain about **
**Size-Overall**75%
*“I feel its too big”*
**Battery Life**25%
*“Game with dead batteries”*
### **Top return reasons **
**Size-Overall**45%
**Functionality-Overall**16%
**Quality-Overall**12%
**Advertised Vs Actual Product**5%
**Color**5%
**Value For Money**5%
**Defective Material/Parts**3%
**Audio Quality**3%
**Strap/String Quality**2%
**Battery Inclusion**2%
## **Common questions**
- **Is ursula necklace profitable to sell on Amazon United States?**
- The niche generates $13K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (30/100).
- **How competitive is the ursula necklace niche?**
- 8 brands and 35 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in ursula necklace?**
- Top complaints mined from reviews: Size-Overall, Battery Life. The return rate is 5.4% — above our launch gate.
- **When does demand for ursula necklace peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 17.8× the quietest.
- **What does it cost to enter the ursula necklace niche?**
- Listings span $5.11–$10.72; the average listing price is $8.51 (sweet spot $15–$100). The average incumbent carries 162 reviews — the moat a new listing must climb.
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