---
title: "Ursula Costume Kids — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/ursula-costume-kids"
last_updated: "2026-08-09T13:37:48.409Z"
locale: en
meta:
description: "Niche score 35/100 · $0/yr market · 40K searches/yr · $32.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $0/yr market · 40K searches/yr · $32.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ursula Costume Kids — $0/yr Amazon US Niche (2026) - Flapen"
---
# **ursula costume kids**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 23Conversion 0Competition 32Returns 19Price range 88Avg price 95Brand share 28Review moat 97Quality gap 77
**Review moat**
**Incredible****58.14**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$32.79**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.73–$77.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-3.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.6%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$0**
$0/yr · 40K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, ursula costume kids is a $0/yr Amazon United States market (40K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 35/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ursula costume kids market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$8K–$16K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#4,144**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **29%**
- **Out of stock**
- **11.4%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**5%**
- Fun Costumes32% - Ruikajia18% - Disguise13% - IMDAET13% - EXCELLANYARD13% - Spirit Halloween6% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — -3.1% search growth over the last 90 days.
7K5KSpike '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 27.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/ursula-costume-kids/trend)
## **Top ursula costume kids search terms**
- **ursula costume kids**29K/yr-16.0%0.3% conv. - **kids ursula costume**6K/yr+74.1%0.4% conv. - **toddler ursula costume**4K/yr+29.2%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/ursula-costume-kids/search-terms)
## **Top ursula costume kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fun Costumes Little Mermaid Flotsam and Jetsam Costume Scarf**Fun Costumes**$27.17**4.7★397 rev](https://www.amazon.com/dp/B09Q6ZCZRR) [2**IMDAET Women Octopus Costume for Ursula Cosplay Costume Halloween Sea Witch Costume Purple Tentacle Skirt (Only Skirt S)**IMDAET**$32.27**3.7★26 rev](https://www.amazon.com/dp/B0FCXS1737) [3**EXCELLANYARD Sea Witch Cosplay Accessories Set**EXCELLANYARD**$8.73**4.3★111 rev](https://www.amazon.com/dp/B0CD7H9GNT) [4**Ruikajia Ursula Costume Little Mermaid Villan Princess Ariel ostume Birthday Girls Dress 6 Years**Ruikajia**$18.54**4.2★56 rev](https://www.amazon.com/dp/B0C5M9P8L6) [5**Ursula Costume for Kids Deluxe Official Disney The Little Mermaid Live Action Costume with Accessories Child Size Extra Large (10-12)**Disguise**$18.87**4.4★12 rev](https://www.amazon.com/dp/B09ZXCBRWB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Girls Disney The Little Mermaid Toddler Ursula Costume with Tentacle Dress & Light Up Shell Necklace Halloween Outfit 2T**Fun Costumes**$74.76**2 rev11mo ago](https://www.amazon.com/dp/B0FL9Z5KC3) [**Girls Disney The Little Mermaid Toddler Ursula Costume with Tentacle Dress & Light Up Shell Necklace Halloween Outfit 4T**Fun Costumes**$77.93**2 rev11mo ago](https://www.amazon.com/dp/B0FL9W552X) [**IMDAET Women Octopus Costume for Ursula Cosplay Costume Halloween Sea Witch Costume Purple Tentacle Skirt (Only Skirt S)**IMDAET**$32.27**26 rev1y ago](https://www.amazon.com/dp/B0FCXS1737) [**LQTIKLD Ursula Costume Women Purple Octopus Tutu Dress Tentacle Skirt-LXL**LQTIKLD**$34.38**17 rev1y ago](https://www.amazon.com/dp/B0DYDQ9YYX) [**INLOLLY Halloween Sea Witch Ears headband Eye-Catching Crown Purple Sparkle Sequin Halloween Hair Accessories for Sea Witch Costume Women Cosplay Party**INLOLLY**$9.86**44 rev1y ago](https://www.amazon.com/dp/B0DDT6DR6B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sea Witch Ursula Costume Dress The Little Mermaid Ursula Costume Purple Ocotpus Dress**Ruikajia**$31.92**4.8★**▲ 476%**](https://www.amazon.com/dp/B0CN8T1HR5) [**IMDAET Women Octopus Costume for Ursula Cosplay Costume Halloween Sea Witch Costume Purple Tentacle Skirt (Only Skirt S)**IMDAET**$32.27**3.7★**▲ 361%**](https://www.amazon.com/dp/B0FCXS1737) [**Girls Disney The Little Mermaid Toddler Ursula Costume with Tentacle Dress & Light Up Shell Necklace Halloween Outfit 2T**Fun Costumes**$74.76**3.0★**▲ 285%**](https://www.amazon.com/dp/B0FL9Z5KC3) [**Spirit Halloween Kids Ursula Costume - The Little Mermaid Girls Size CHILD MEDIUM Multicolor**Spirit Halloween**$34.23**4.7★**▲ 211%**](https://www.amazon.com/dp/B0CB6T1FFX) [**Disney Flounder Costume Dress Toddlers 4T**Fun Costumes**$38.96**4.1★**▲ 151%**](https://www.amazon.com/dp/B0CBSM8FX8)
**~~View all trending →~~**
## **What buyers say about ursula costume kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“surprisingly well made”*
**Advertised Vs Actual Product**25%
*“Just what I wanted”*
**Size-Overall**8%
*“It fit well”*
**Strength**8%
*“Sturdier than expected, nice items”*
**Design-Overall**8%
**Value For Money**8%
**Weight Light**8%
*“lightweight enough to wear comfortably all evening”*
### **What buyers complain about **
**Size-Overall**100%
*“small”*
### **Top return reasons **
**Size-Overall**68%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**7%
**Length**3%
**Product Condition**3%
**Stiffness**2%
**Thin**2%
**Material Quality**2%
**Value For Money**2%
**Shape/Style**2%
## **Common questions**
- **Is ursula costume kids profitable to sell on Amazon United States?**
- The niche generates $0/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Skip it (35/100).
- **How competitive is the ursula costume kids niche?**
- 9 brands and 44 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in ursula costume kids?**
- Top complaints mined from reviews: Size-Overall. The return rate is 6.6% — above our launch gate.
- **When does demand for ursula costume kids peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 27.8× the quietest.
- **What does it cost to enter the ursula costume kids niche?**
- Listings span $8.73–$77.93; the average listing price is $32.79 (sweet spot $15–$100). The average incumbent carries 58 reviews — the moat a new listing must climb.
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