---
title: "Upass — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/upass"
last_updated: "2026-08-10T07:49:52.441Z"
locale: en
meta:
description: "Niche score 38/100 · $44K/yr market · 131K searches/yr · $28.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $44K/yr market · 131K searches/yr · $28.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Upass — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **upass**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 18Conversion 15Competition 16Returns 89Price range 93Avg price 95Brand share 0Review moat 70Quality gap 76
**Avg price**
**Incredible****$28.64**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.78–$54.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****714.44**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$44K**
$44K/yr · 131K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, upass is a $44K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Aug–Sep–Oct. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **upass market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$43K–$57K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#6,753**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **78%**
- **Out of stock**
- **16.7%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- UGP Campus Apparel52% - Tidyland23% - ALDON14% - HesperiIyntis10% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -14.9% search growth over the last 90 days.
7K5KSpike '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/upass/trend)
## **Top upass products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$18K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Urine Test Complete Kit - Smaller 3oz Translucent Empty Bottle Non-Falling and Hi-Stretch Leg Strap Urine Test Temperature Strips and Velour Lining Sample Bag Urine Test Practice Kit at Home**Tidyland**$13.78**4.4★497 rev](https://www.amazon.com/dp/B0CFDVPJV4) [2**UGP Campus Apparel Palm Trees Sunset - Summer Vacation Tropical Beach Tank Top - Medium - Sapphire**UGP Campus Apparel**$19.61**4.4★423 rev](https://www.amazon.com/dp/B07CGQY88C) [3**UGP Campus Apparel Palm Trees Sunset - Summer Vacation Tropical Beach Tank Top - Large - Royal**UGP Campus Apparel**$17.63**4.4★423 rev](https://www.amazon.com/dp/B07C7MHBXG) [4**ALDON Innovating Science - Understanding Urinalysis - Demonstration of Urinalysis Techniques - Fluid with Vitamin C - 500mL**ALDON**$31.87**3.6★550 rev](https://www.amazon.com/dp/B01E60DNCG) [5**UGP Campus Apparel AB1352 - Xavier Musketeers Super Block Sweatpants - Large - Navy**UGP Campus Apparel**$54.35**4.5★100 rev](https://www.amazon.com/dp/B09QXY257F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hesperilyntis Detox Powder Supplement for Men & Women Natural Herbal Formula for Liver Kidney & Digestion Natural Flavor 30 Servings**HesperiIyntis**$28.80**1,644 rev1y ago](https://www.amazon.com/dp/B0DL5F57SX) [**Urine Test Complete Kit - Smaller 3oz Translucent Empty Bottle Non-Falling and Hi-Stretch Leg Strap Urine Test Temperature Strips and Velour Lining Sample Bag Urine Test Practice Kit at Home**Tidyland**$13.78**497 rev2y ago](https://www.amazon.com/dp/B0CFDVPJV4) [**UGP Campus Apparel AB1352 - Xavier Musketeers Super Block Sweatpants - Large - Navy**UGP Campus Apparel**$54.35**100 rev4y ago](https://www.amazon.com/dp/B09QXY257F) [**UGP Campus Apparel AS02 - Franklin & Marshall Diplomats Primary Logo T-Shirt (Small Royal)**UGP Campus Apparel**$19.95**1,360 rev7y ago](https://www.amazon.com/dp/B07PV4K6K7) [**UGP Campus Apparel AP07 - Central Michigan Chippewas Primary Logo LC Polo - Large - Maroon**UGP Campus Apparel**$46.81**1,010 rev7y ago](https://www.amazon.com/dp/B07K2DHK5F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UGP Campus Apparel AS02 - Franklin & Marshall Diplomats Primary Logo T-Shirt (Small Royal)**UGP Campus Apparel**$19.95**4.4★**▲ 86%**](https://www.amazon.com/dp/B07PV4K6K7) [**UGP Campus Apparel Palm Trees Sunset - Summer Vacation Tropical Beach Tank Top - Medium - Sapphire**UGP Campus Apparel**$19.61**4.4★**▲ 85%**](https://www.amazon.com/dp/B07CGQY88C) [**UGP Campus Apparel Palm Trees Sunset - Summer Vacation Tropical Beach Tank Top - 2X-Large - Black**UGP Campus Apparel**$24.95**4.4★**▲ 85%**](https://www.amazon.com/dp/B07C81C5W6) [**UGP Campus Apparel AP07 - Central Michigan Chippewas Primary Logo LC Polo - Large - Maroon**UGP Campus Apparel**$46.81**4.5★**▲ 85%**](https://www.amazon.com/dp/B07K2DHK5F) [**UGP Campus Apparel AB1352 - Xavier Musketeers Super Block Sweatpants - Large - Navy**UGP Campus Apparel**$54.35**4.5★**▲ 85%**](https://www.amazon.com/dp/B09QXY257F)
**~~View all trending →~~**
## **What buyers say about upass**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Detoxification**13%
*“Helped with detox”*
**Efficiency**12%
*“Works well”*
**Advertised Vs Actual Product**10%
*“It ACTUALLY works”*
**Quality-Overall**9%
*“No complaints”*
**Taste-Overall**5%
*“Taste was good”*
**Cleansing**5%
*“It cleansed me out well, no complaints”*
**Value For Money**4%
*“Good for the price”*
**Ease Of Cleaning**3%
*“Definitely cleans you out”*
**Ease Of Use**2%
*“I like that its simple to add to my routine”*
**Regulates Digestion**2%
*“really good product, gets the job done and helps digestion”*
### **What buyers complain about **
**Taste-Overall**32%
*“It tastes terrible”*
**Functionality-Overall**11%
*“Does not work for any actual lab tests”*
**Dosage**3%
*“I did double the dosage just because Im a heavy user”*
**Bitter**3%
*“Very bitter”*
**Acid Regulator/Stomach Ache Relief**2%
*“Do expect some slight stomach pain”*
**Regulates Digestion**2%
*“Colon Discomfort”*
**Value For Money**2%
*“Not worth it”*
**Heating**2%
*“Bad temp strips”*
**Side Effects**2%
*“Also before everything came out my stomach was cramping like crazy”*
**Temperature Control**1%
*“Less good temperature strips”*
### **Top return reasons **
**Size-Overall**17%
**Functionality-Overall**15%
**Advertised Vs Actual Product**12%
**Leak-Proof**11%
**Value For Money**6%
**Quality-Overall**5%
**Heating**4%
**Strap/String Quality**4%
**Certifications**3%
**Measurement/Reading Accuracy**3%
## **Common questions**
- **Is upass profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 9 tracked products. 90-day search growth is -14.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the upass niche?**
- 4 brands and 9 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in upass?**
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Dosage. The return rate is 1.3%.
- **When does demand for upass peak?**
- Demand peaks in Jan–Aug–Sep–Oct; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the upass niche?**
- Listings span $13.78–$54.35; the average listing price is $28.64 (sweet spot $15–$100). The average incumbent carries 714 reviews — the moat a new listing must climb.
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