---
title: "Up Costume — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/up-costume"
last_updated: "2026-08-06T13:00:22.733Z"
locale: en
meta:
description: "Niche score 44/100 · $39K/yr market · 96K searches/yr · $35.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $39K/yr market · 96K searches/yr · $35.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Up Costume — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **up costume**
**Skip it**
A small market ($39K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 57Conversion 14Competition 41Returns 11Price range 88Avg price 95Brand share 42Review moat 92Quality gap 75
**Avg price**
**Incredible****$35.29**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****168.76**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$8.88–$79.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+30.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.0%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$39K**
$39K/yr · 96K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, up costume is a $39K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 44/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **up costume market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$35K–$44K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#3,309**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **48%**
- **Out of stock**
- **13.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 99%
**Open market**
**15%**
- Fun Costumes44% - Vifcotlyp12% - Dreamtop9% - Disguise8% - SATINIOR6% - BUUFAN6% - Open — no brand owns it (7 brands, 15%)
## **Demand**
Weekly Amazon search volume, last 39 weeks — +30.5% search growth over the last 90 days.
18K13KSpike '25Spike '26Oct '25Nov '25Jan '26Feb '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/up-costume/trend)
## **Top up costume search terms**
- **up costume**37K/yr+35.8%1.3% conv. - **up movie costume**8K/yr+0.5%1.0% conv. - **up costume adult**33K/yr-5.5%2.5% conv. - **up costumes**7K/yr+66.3%0.3% conv. - **up halloween costume**7K/yr+130.1%0.0% conv. - **up halloween costume adult**4K/yr+433.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/up-costume/search-terms)
## **Top up costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fun Costumes Disney and Pixar Adult Up House Costume Carl Fredricksen House Halloween Costume Standard**Fun Costumes**$48.78**4.2★66 rev](https://www.amazon.com/dp/B0BSMDR2QQ) [2**Vifcotlyp Scout Costume Set Wilderness Explorer Costume Scout Accessories with Hat Sash Scarf for Men Women for World Book Day Halloween**Vifcotlyp**$20.42**4.5★79 rev](https://www.amazon.com/dp/B0FF4D6W8Y) [3**Womens Disney Pixar UP Russell Halloween Costume | Adult Wilderness Explorer Costume for Themed Events & Cosplay Large**Fun Costumes**$52.07**3.9★19 rev](https://www.amazon.com/dp/B0C6R1PQ9V) [4**Dreamtop Scout Costume Set Explorer Costume Accessories with Adventure Sash Patches Hat Neckerchief Flags for Adults Men Women Party Explorer Cosplay**Dreamtop**$18.86**4.3★48 rev](https://www.amazon.com/dp/B0FHVYFXG8) [5**SATINIOR Womens Rainbow Tutu Skirt Layered Tulle Dancing Bustle Skirt for Cosplay Costume (S-M Multicoloured)**SATINIOR**$11.39**4.3★346 rev](https://www.amazon.com/dp/B075GSS8NF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dreamtop Scout Costume Set Explorer Costume Accessories with Adventure Sash Patches Hat Neckerchief Flags for Adults Men Women Party Explorer Cosplay**Dreamtop**$18.86**48 rev1y ago](https://www.amazon.com/dp/B0FHVYFXG8) [**5PCS Scout Costume Adult Accessories Set-Perfect for Cosplay Parties and Halloween**BUUFAN**$26.50**36 rev1y ago](https://www.amazon.com/dp/B0FH9X7347) [**26 Pcs Halloween Costume Set Yellow Hat Satin Sash Square Scarf Badge Pins**AUGSUN**$17.52**22 rev1y ago](https://www.amazon.com/dp/B0FGJFJ96B) [**Vifcotlyp Scout Costume Set Wilderness Explorer Costume Scout Accessories with Hat Sash Scarf for Men Women for World Book Day Halloween**Vifcotlyp**$20.42**79 rev1y ago](https://www.amazon.com/dp/B0FF4D6W8Y) [**Russell Up Halloween Costume Russel Up Halloween Costume for Family Group Cosplay Costume 10 Years Yellow**xwaruila**$13.37**1 rev1y ago](https://www.amazon.com/dp/B0F13L6BGC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ruikajia Women Joy Dress Joy Costume Adult Dress Skirt Cosplay Outfit Large Green**Ruikajia**$21.39**4.4★**▲ 616%**](https://www.amazon.com/dp/B0D9CRV72V) [**STAR WARS Darth Vader Toddler Boys Costume T-Shirt Shorts and Cape 3 Piece Black 3T**STAR WARS**$23.65**4.7★**▲ 606%**](https://www.amazon.com/dp/B07Z8GBL3D) [**Russell Up Halloween Costume Russel Up Halloween Costume for Family Group Cosplay Costume 10 Years Yellow**xwaruila**$13.37**5.0★**▲ 604%**](https://www.amazon.com/dp/B0F13L6BGC) [**Costume Agent 80s Day Off Movie Button Up Costume Sweater Vest Halloween Costume Black and Gold Vest for Men & Women**Costume Agent**$38.30**4.5★**▲ 597%**](https://www.amazon.com/dp/B00FI3OTNS) [**SATINIOR Womens Rainbow Tutu Skirt Layered Tulle Dancing Bustle Skirt for Cosplay Costume (S-M Multicoloured)**SATINIOR**$11.39**4.3★**▲ 579%**](https://www.amazon.com/dp/B075GSS8NF)
**~~View all trending →~~**
## **What buyers say about up costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Costume was good quality”*
**Size-Overall**28%
*“Fit comfortably”*
**Add-Ons/Attachments**8%
*“Great Up Costume Accessories”*
**Color**4%
*“with colorful badges”*
**Durability**4%
*“one successfully stayed on”*
**Weight Light**4%
*“Its lightweight and great for dress-up or themed events, though some parts may feel a bit simple in quality compared to higher-end costumes”*
**Value For Money**4%
*“Worth what you pay for”*
**Advertised Vs Actual Product**4%
*“Perfect for what I needed”*
**Adjustability/Rotatability/Reclining**4%
*“size is adjustable”*
**Design-Overall**3%
*“Absolutely adorable outfit”*
### **What buyers complain about **
**Size-Overall**32%
*“For average size people it might not lay down correctly”*
**Quality-Overall**18%
*“But overall quality is okay, but not great”*
**Thickness**18%
*“Super thin and very easy to rip”*
**Comfort-Overall**14%
*“Very uncomfortable”*
**Adhesion/Stickiness**14%
*“Unwearable because it is effectively super glued together”*
**Material Quality**4%
*“the material is very thin”*
### **Top return reasons **
**Size-Overall**67%
**Quality-Overall**5%
**Material Quality**5%
**Advertised Vs Actual Product**4%
**Value For Money**4%
**Product Condition**2%
**Length**2%
**Chest Fit**2%
**Waist Fit**1%
**Thin**1%
## **Common questions**
- **Is up costume profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +30.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the up costume niche?**
- 13 brands and 28 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in up costume?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 9.0% — above our launch gate.
- **What does it cost to enter the up costume niche?**
- Listings span $8.88–$79.83; the average listing price is $35.29 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.
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