---
title: "Under Armour Sunglasses Men — $234K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/under-armour-sunglasses-men"
last_updated: "2026-08-10T16:05:01.439Z"
locale: en
meta:
description: "Niche score 52/100 · $234K/yr market · 418K searches/yr · $52.78 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $234K/yr market · 418K searches/yr · $52.78 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Under Armour Sunglasses Men — $234K/yr Amazon US Niche (2026) - Flapen"
---
# **under armour sunglasses men**
**Worth a look**
Shows a fragmented shelf (top 5 take 15% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Market size 44Growth 54Conversion 13Competition 96Returns 42Price range 20Avg price 92Brand share 32Review moat 57Quality gap 62
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Avg price**
**Great****$52.78**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,231.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+26.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$234K**
$234K/yr · 418K searches
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Price range**
**Bad****$10.30–$445.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, under armour sunglasses men is a $234K/yr Amazon United States market (418K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **under armour sunglasses men market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$211K–$264K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#3,676**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **51%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**32 **▲rising
**Sellers**
**121**
**Top-5 brand share**
**86%**
Top 20: 97%
**Top-5 click share**
**15%**
Top 20: 38%
**Open market**
**13%**
- Under Armour43% - Nike36% - Shady Rays3% - adidas2% - Tifosi2% - goodr1% - Open — no brand owns it (26 brands, 13%)
## **Top under armour sunglasses men search terms**
- **under armour sunglasses men**96K/yr+27.5%1.1% conv. - **under armour sunglasses**39K/yr+51.3%0.9% conv. - **adidas sunglasses for men**31K/yr+7.1%0.3% conv. - **nike glasses**23K/yr+25.2%0.3% conv. - **lentes nike para hombre**25K/yr-0.9%0.2% conv. - **mens nike sunglasses**18K/yr+60.9%0.9% conv. - **nike sunglasses for women**19K/yr+26.9%0.5% conv. - **nike glasses for men**21K/yr-4.6%0.3% conv. - **gafas nike para hombre**17K/yr+29.9%0.3% conv. - **lentes under armour para hombre**16K/yr+18.8%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/under-armour-sunglasses-men/search-terms)
## **Top under armour sunglasses men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$2K2%$5K3%$7K4%$9K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Under Armour Blitzing UA0012/G/S 0R6S/IR 70MM Grey/Black / Grey Special Shape Sunglasses for Men + BUNDLE With Designer iWear Complimentary Eyewear Kit 70**Under Armour**$61.44**4.5★111 rev](https://www.amazon.com/dp/B09TWPFWCR) [2**UA Recon Square Sunglasses Matte Black Frame w/ Gray Lenses (1374555)**Under Armour**$61.30**4.3★282 rev](https://www.amazon.com/dp/B09Y2FSDXR) [3**Under Armour Mens Blitzing Wrap Sunglasses**Under Armour**$56.80**4.5★739 rev](https://www.amazon.com/dp/B09SQ4KJJT) [4**Nike Unisex Sunglasses Matte Black / Field Tint 71**Nike**$66.15**4.1★4 rev](https://www.amazon.com/dp/B0DHCW1T7F) [5**Under Armour Mens Ua Yard Pro Sunglasses Matte White/Orange Multilayer 99mm 1mm US**Under Armour**$50.57**4.6★137 rev](https://www.amazon.com/dp/B0BVKKV587)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nike Mens Sunglasses NIKE ESSENTIAL ENDEAVOR - Black with Grey Lens**Nike**$72.02**17 rev4mo ago](https://www.amazon.com/dp/B0GRDHBTW3) [**Nike Blue Light Bloc Oval Mens Eyeglasses ESSENTIAL HORIZON BL FB9698 001 51**Nike**$40.98**2 rev11mo ago](https://www.amazon.com/dp/B0F5W28JWQ) [**NIKE SKYLON ACE FQ46**Nike**$42.78**141 rev1y ago](https://www.amazon.com/dp/B0BYVV5KQS) [**Nike Unisex Sunglasses Matte Black / Field Tint 71**Nike**$66.15**4 rev1y ago](https://www.amazon.com/dp/B0DHCW1T7F) [**Nike Unisex Sunglasses Matte Light Silver / Green Mir 71**Nike**$41.44**8 rev1y ago](https://www.amazon.com/dp/B0DHCY28W9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nike Mens Sunglasses NIKE ESSENTIAL ENDEAVOR - Black with Grey Lens**Nike**$72.02**4.7★**▲ 108%**](https://www.amazon.com/dp/B0GRDHBTW3) [**Nike Unisex Sunglasses Matte Light Silver / Green Mir 71**Nike**$41.44**5.0★**▲ 99%**](https://www.amazon.com/dp/B0DHCY28W9) [**Unisex Assist 2 Sunglasses Matte Black Frame w/ Blue Chrome Mirror Lenses (1378165-001)**Under Armour**$57.32**4.2★**▲ 93%**](https://www.amazon.com/dp/B0BK22JDSN) [**Nike Blue Light Bloc Oval Mens Eyeglasses ESSENTIAL HORIZON BL FB9698 001 51**Nike**$40.98**5.0★**▲ 78%**](https://www.amazon.com/dp/B0F5W28JWQ) [**Nike Unisex Sunglasses Matte Black / Field Tint 71**Nike**$66.15**4.1★**▲ 65%**](https://www.amazon.com/dp/B0DHCW1T7F)
**~~View all trending →~~**
## **What buyers say about under armour sunglasses men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Great quality glasses”*
**Value For Money**20%
*“Good value for money”*
**Size-Overall**14%
*“Very comfortable fit”*
**Comfort-Overall**10%
*“Comfortable too”*
**Weight Light**6%
*“These glasses are also exceptionally lightweight”*
**Advertised Vs Actual Product**4%
*“As described”*
**Color**4%
*“Great color choices”*
**Durability**3%
*“Great product really durable and came quickly”*
**Shape/Style**3%
*“Stylish look”*
**Design-Overall**2%
*“GREAT DESIGN”*
### **What buyers complain about **
**Quality-Overall**16%
*“Fragile low quality”*
**Size-Overall**16%
*“Weird fit”*
**Durability**14%
*“didn't last”*
**Value For Money**5%
*“expensive”*
**Advertised Vs Actual Product**5%
*“Not as advertised”*
**Comfort-Overall**3%
*“and uncomfortable”*
**Color**3%
*“it was black”*
**Material Quality**3%
*“The materials felt warped”*
**Strength**2%
*“Too fragile”*
**Connectivity-Overall**2%
*“Connections have been unstoppable”*
### **Top return reasons **
**Size-Overall**60%
**Advertised Vs Actual Product**7%
**Color**5%
**Shape/Style**5%
**Quality-Overall**3%
**Value For Money**3%
**Comfort-Overall**3%
**Functionality-Overall**2%
**Width**2%
**Product Condition**1%
## **Common questions**
- **Is under armour sunglasses men profitable to sell on Amazon United States?**
- The niche generates $234K/yr across 174 tracked products. 10 of 18 products launched in the last 360 days are still selling. 90-day search growth is +26.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the under armour sunglasses men niche?**
- 32 brands and 121 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in under armour sunglasses men?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 3.6%.
- **What does it cost to enter the under armour sunglasses men niche?**
- Listings span $10.30–$445.22; the average listing price is $52.78 (sweet spot $15–$100). The average incumbent carries 1,231 reviews — the moat a new listing must climb.
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