---
title: "Under Armour Shorts — $218K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/under-armour-shorts"
last_updated: "2026-08-09T16:48:53.603Z"
locale: en
meta:
description: "Niche score 59/100 · $218K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $218K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Under Armour Shorts — $218K/yr Amazon US Niche (2026) - Flapen"
---
# **under armour shorts**
**Worth a look**
Shows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 42Growth 67Conversion 13Competition 92Returns 35Price range 77Avg price 90Brand share 95Review moat 22Quality gap 50
**Brand share**
**Incredible****36%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.84**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.77–$44.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+47.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$218K**
$218K/yr · 1.0M searches
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****8,694.26**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, under armour shorts is a $218K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 59/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **under armour shorts market data**
- **Units sold / yr**
- **13K–15K**
- avg 0–100/product
- **Revenue / yr**
- **$261K–$313K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#329**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**42 **▼falling
**Sellers**
**115**
**Top-5 brand share**
**36%**
Top 20: 81%
**Top-5 click share**
**23%**
Top 20: 49%
**Open market**
**58%**
- adidas10% - maamgic7% - Lempue7% - JWJ6% - Russell Athletic6% - Kinglaman5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +47.3% search growth over the last 90 days.
50K30KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/under-armour-shorts/trend)
## **Top under armour shorts search terms**
- **russell athletic shorts men**138K/yr+131.2%0.8% conv. - **soccer shorts men**126K/yr+27.2%0.9% conv. - **mens running shorts with liner**67K/yr+69.0%0.7% conv. - **mens shorts with compression liner**59K/yr+93.3%0.5% conv. - **mens soccer shorts**75K/yr+27.9%0.9% conv. - **gym shorts men 5 inch**65K/yr+40.1%0.6% conv. - **2 in 1 shorts men**63K/yr+58.2%0.3% conv. - **mens running shorts 5 inch**63K/yr+35.4%0.4% conv. - **mens athletic shorts 5 inch**48K/yr+68.2%0.5% conv. - **gymshark shorts men**44K/yr+76.7%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/under-armour-shorts/search-terms)
## **Top under armour shorts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$9K6%$13K8%$17K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lempue 2 Pack Workout Gym Shorts for Men 5 Inch Lightweight Running Shorts Quick Dry Sports Athletic Shorts with Pockets**Lempue**$31.81**4.4★2,341 rev](https://www.amazon.com/dp/B0BS3S1MHC) [2**Kinglaman 4 Pack Mens 2 in 1 Running Workout Shorts with Liner Gym Athletic Quick Dry Sport Shorts with Pockets 2 Black 1 Blue 1 Gray Large**Kinglaman**$35.40**4.5★1,798 rev](https://www.amazon.com/dp/B0DK9KTSKT) [3**MIER Mens 5 Inch Inseam Running Shorts Quick-Dry with Pockets Black M**MIER**$18.08**4.5★4,561 rev](https://www.amazon.com/dp/B07R1J9J3J) [4**JWJ 3 Pack Mens 2 in 1 Running Shorts Quick Dry Gym Athletic Workout Shorts with Compression Liner Black Light Navy L**JWJ**$36.54**4.3★6,435 rev](https://www.amazon.com/dp/B0DH89K684) [5**Gaglg Mens 5 Running Shorts 2 Pack Quick Dry Athletic Workout Gym Shorts with Zipper Pockets Black/Green Large**Gaglg**$19.69**4.4★6,885 rev](https://www.amazon.com/dp/B09PYTB8SD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Adidas Mens Squadra 25 Soccer Shorts Black/Black/White Medium**adidas**$21.90**302 rev1mo ago](https://www.amazon.com/dp/B0D22CHHRQ) [**Balanoon Mens 7 Athletic Gym Shorts with Zipper Pockets Quick Dry Black**Balanoon**$19.28**125 rev4mo ago](https://www.amazon.com/dp/B0GGHF7FJT) [**UUMIAER Mens Athletic Gym Shorts 7 Utra-Light Quick Dry Running Workout Basketball Shorts with Zipper Pockets Sports Tennis Black**UUMIAER**$10.11**305 rev6mo ago](https://www.amazon.com/dp/B0GFS7H7GY) [**adidas Mens Entrada26 Shorts Men Team Light Grey/White Large**adidas**$13.88**300 rev6mo ago](https://www.amazon.com/dp/B0F3NFV93N) [**Naarts Mens 2 in 1 Athletic Running Shorts Quick Dry 5 Inch Lightweight Workout Gym Shorts with Liner and Pockets Black Medium**Naarts**$8.68**314 rev1y ago](https://www.amazon.com/dp/B0FJF6DPW4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Balanoon Mens 7 Athletic Gym Shorts with Zipper Pockets Quick Dry Black**Balanoon**$19.28**4.6★**▲ 39%**](https://www.amazon.com/dp/B0GGHF7FJT) [**Y YERFONE 2 Pack Mens Workout Athletic Shorts 5 Inch Quick Dry Gym Shorts with Pockets Sport Exercise Running Shorts for Men**Y YERFONE**$27.49**4.5★**▲ 39%**](https://www.amazon.com/dp/B0C2T5Q8SQ) [**adidas Mens Entrada26 Shorts Men Team Light Grey/White Large**adidas**$13.88**4.4★**▲ 36%**](https://www.amazon.com/dp/B0F3NFV93N) [**UUMIAER Mens Athletic Gym Shorts 7 Utra-Light Quick Dry Running Workout Basketball Shorts with Zipper Pockets Sports Tennis Black**UUMIAER**$10.11**4.6★**▲ 32%**](https://www.amazon.com/dp/B0GFS7H7GY) [**CANGHPGIN 2 Pack Mens Workout Athletic Shorts 7 inch Inseam Quick Dry Hiking Shorts Men Lightweight Sports Gym Shorts Running**CANGHPGIN**$32.46**4.5★**▲ 24%**](https://www.amazon.com/dp/B0BZPMDBPM)
**~~View all trending →~~**
## **What buyers say about under armour shorts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Excellent fit”*
**Comfort-Overall**17%
*“It's comfortable”*
**Value For Money**12%
*“Amazing value”*
**Quality-Overall**11%
*“They feel well-made”*
**Exercise/Sports Suitability**5%
*“Great gym shorts”*
**Pockets/Compartments**4%
*“Deep pockets”*
**Weight Light**3%
*“Theyre lightweight and breathable”*
**Material Quality**3%
*“Good quality material”*
**Soft Feel**2%
*“Good fabric feel”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
### **What buyers complain about **
**Size-Overall**19%
*“To big”*
**Quality-Overall**9%
*“Not as great as quality as I imagined”*
**Pockets/Compartments**6%
*“Pockets are awful”*
**Thickness**5%
*“It is way too thick and bulky”*
**Material Quality**4%
*“Cheap material”*
**Durability**3%
*“it's like it just fell apart”*
**Comfort-Overall**3%
*“not as comfortably as I would like”*
**Stitch/Finish/Polish**2%
*“Stitching came loose”*
**Length**2%
*“Not my length”*
**Compression**2%
*“That said, the compression layer is basically worthless — its very thin and provides almost no actual compression or support”*
### **Top return reasons **
**Size-Overall**49%
**Length**10%
**Waist Fit**10%
**Material Quality**7%
**Inseam Fit**5%
**Thigh Fit**4%
**Thin**3%
**Advertised Vs Actual Product**2%
**Hip Fit**2%
**Quality-Overall**1%
## **Common questions**
- **Is under armour shorts profitable to sell on Amazon United States?**
- The niche generates $218K/yr across 106 tracked products. 19 of 25 products launched in the last 360 days are still selling. 90-day search growth is +47.3%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the under armour shorts niche?**
- 42 brands and 115 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 36% of demand.
- **What do buyers complain about in under armour shorts?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Pockets/Compartments. The return rate is 4.2%.
- **When does demand for under armour shorts peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the under armour shorts niche?**
- Listings span $6.77–$44.02; the average listing price is $20.84 (sweet spot $15–$100). The average incumbent carries 8,694 reviews — the moat a new listing must climb.
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