---
title: "Under Armour Football Cleats — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/under-armour-football-cleats"
last_updated: "2026-08-09T11:32:28.442Z"
locale: en
meta:
description: "Niche score 49/100 · $38K/yr market · 365K searches/yr · $54.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $38K/yr market · 365K searches/yr · $54.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Under Armour Football Cleats — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **under armour football cleats**
**Skip it**
Weak search conversion (0.2%) — this niche doesn't clear our bar today.
Market size 9Growth 71Conversion 2Competition 97Returns 3Price range 57Avg price 92Brand share 50Review moat 86Quality gap 50
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Avg price**
**Great****$54.51**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****274.12**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+52.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$0.10–$149.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$38K**
$38K/yr · 365K searches
**Returns**
**Bad****11.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, under armour football cleats is a $38K/yr Amazon United States market (365K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 49/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **under armour football cleats market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$55K–$68K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#2,242**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **72%**
- **Out of stock**
- **17.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**128**
**Top-5 brand share**
**75%**
Top 20: 99%
**Top-5 click share**
**14%**
Top 20: 34%
**Open market**
**19%**
- Under Armour33% - adidas19% - HRJR9% - Phenom Elite8% - Favdeol7% - Venum6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +52.8% search growth over the last 90 days.
45K35KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/under-armour-football-cleats/trend)
## **Top under armour football cleats search terms**
- **black football cleats**42K/yr+34.4%0.1% conv. - **white football cleats**35K/yr+46.9%0.1% conv. - **wide football cleats**29K/yr+103.5%0.1% conv. - **mens american football cleats**25K/yr+76.5%0.0% conv. - **mens wide football cleats**19K/yr+142.6%0.1% conv. - **extra wide football cleats**21K/yr+173.2%0.1% conv. - **wide football cleats mens**19K/yr+99.6%0.1% conv. - **football cleats size 7**31K/yr+36.5%0.7% conv. - **mens football shoes**25K/yr+28.0%0.0% conv. - **high top cleats**13K/yr+9.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/under-armour-football-cleats/search-terms)
## **Top under armour football cleats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$7564%$2K6%$2K8%$3K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mens Soccer Cleats Football Cleats for Mens Big Boys High-Top Spikes Shoes for Youth Professional Training Turf Indoor Outdoor Sneaker Black 9.5**Favdeol**$36.92**4.4★388 rev](https://www.amazon.com/dp/B0C579GQF1) [2**Under Armour Mens Spotlight Hammer Football Cleats (001) Black/White/White 11 US**Under Armour**$49.04**4.6★199 rev](https://www.amazon.com/dp/B0F33WYXL7) [3**Under Armour Mens Blur Pro Football Cleats (004) Black/Black/White 11 US**Under Armour**$98.74**4.5★66 rev](https://www.amazon.com/dp/B0F33N2Y55) [4**Under Armour Mens Spotlight Hammer Football Cleats (100) White/Metallic Silver/Metallic Silver 11.5 US**Under Armour**$50.43**4.6★199 rev](https://www.amazon.com/dp/B0F344KFW3) [5**Mens Soccer Cleats Football Cleats for Mens Big Boys High-Top Spikes Shoes for Youth Professional Training Turf Indoor Outdoor Sneaker Black 12**Favdeol**$37.04**4.4★388 rev](https://www.amazon.com/dp/B0C57BTBZ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Unisex-Adult Adizero Impact.2 Ii American Football White/Silver Metallic 8.5**adidas**$62.71**18 rev1mo ago](https://www.amazon.com/dp/B0F5S9Q668) [**Adidas Mens Adizero Impact.2 Molded American Football Black/White/Black 13**adidas**$42.13**486 rev1mo ago](https://www.amazon.com/dp/B0D2V3PXGG) [**Venum Elite Football Cleats - Black/Black - M 4 / W 5.5**Venum**$0.10**21 rev10mo ago](https://www.amazon.com/dp/B0FR6GMN6H) [**Venum Elite Football Cleats - Black/Black - M 10.5 / W 12**Venum**$130.53**21 rev10mo ago](https://www.amazon.com/dp/B0FR5YDZG6) [**HRJR Mens Soccer Cleats Football Cleats High-Top Spikes Black 8**HRJR**$35.23**161 rev11mo ago](https://www.amazon.com/dp/B0FJFP4SR7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**adidas Unisex-Adult Adizero Impact.2 Ii American Football White/Silver Metallic 8.5**adidas**$62.71**4.7★**▲ 25%**](https://www.amazon.com/dp/B0F5S9Q668) [**Venum Elite Football Cleats - Black/Black - M 4 / W 5.5**Venum**$0.10**3.7★**▲ 24%**](https://www.amazon.com/dp/B0FR6GMN6H) [**Under Armour Mens Spotlight Hammer Football Cleats (001) Black/White/White 16 US**Under Armour**$46.79**4.6★**▲ 24%**](https://www.amazon.com/dp/B0F33XS7DM) [**HRJR Mens Soccer Cleats Football Cleats High-Top Spikes Black 8.5**HRJR**$35.22**4.5★**▲ 23%**](https://www.amazon.com/dp/B0FJFPMZBB) [**Under Armour Mens Spotlight Hammer Football Cleats (001) Black/White/White 13 US**Under Armour**$49.14**4.6★**▲ 22%**](https://www.amazon.com/dp/B0F34XPJ21)
**~~View all trending →~~**
## **What buyers say about under armour football cleats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**35%
*“fit just as they should”*
**Quality-Overall**14%
*“Quality good”*
**Comfort-Overall**13%
*“Extremely comfortable”*
**Value For Money**7%
*“Great value”*
**Durability**6%
*“durable these cleats are”*
**Feet Fit**4%
*“Other then that it fits my foot nicely”*
**Weight Light**3%
*“These cleats are lightweight”*
**Color**3%
*“Colors were nice”*
**Material Quality**2%
*“The upper material is flexible”*
**Grippers/Spikes/Cleats**1%
*“Grip You Can Count On”*
### **What buyers complain about **
**Size-Overall**33%
*“Run a bit small”*
**Quality-Overall**12%
*“Horrible quality”*
**Width**7%
*“Not super narrow”*
**Product Condition**7%
*“Used- not new”*
**Comfort-Overall**5%
*“Comfort wise, theyre terrible”*
**Value For Money**4%
*“Not worth the price”*
**Durability**4%
*“it doesnt look like it can last long after the first week of play i alrerady began to see signs of wear and tear”*
**Flexibility**1%
*“The shoe feels like it's stiff plastic and not flexible”*
**Feet Fit**1%
*“Don't buy if you have wide feet”*
**Material Quality**1%
*“Very cheap material use just bought them a month 1/2 ago”*
### **Top return reasons **
**Size-Overall**38%
**Feet Fit**28%
**Width**15%
**Length**12%
**Advertised Vs Actual Product**2%
**Comfort-Overall**1%
**Value For Money**1%
**Ankle Support**1%
**Color**0%
**Quality-Overall**0%
## **Common questions**
- **Is under armour football cleats profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 179 tracked products. 12 of 69 products launched in the last 360 days are still selling. 90-day search growth is +52.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the under armour football cleats niche?**
- 23 brands and 128 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in under armour football cleats?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Width. The return rate is 11.3% — above our launch gate.
- **When does demand for under armour football cleats peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the under armour football cleats niche?**
- Listings span $0.10–$149.99; the average listing price is $54.51 (sweet spot $15–$100). The average incumbent carries 274 reviews — the moat a new listing must climb.
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