---
title: "Search terms — umgee - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/umgee/search-terms"
last_updated: "2026-08-09T15:49:58.125Z"
locale: en
meta:
  description: "Niche score 48/100 · $17K/yr market · 449K searches/yr · $26.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $17K/yr market · 449K searches/yr · $26.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — umgee - Flapen"
---

# **umgee**

**Skip it**

High returns (13.3%) — this niche doesn't clear our bar today.

Market size 4Growth 27Conversion 2Competition 97Returns 0Price range 87Avg price 95Brand share 86Review moat 53Quality gap 79

**Competition**

**Incredible****12%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$26.98**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.92–$75.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,386.44**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+1.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$17K**

$17K/yr · 449K searches

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****13.3%**

return rate — above 5% kills the launch gate

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Search terms