---
title: "Umgee — $17K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/umgee"
last_updated: "2026-08-09T14:37:40.573Z"
locale: en
meta:
description: "Niche score 48/100 · $17K/yr market · 449K searches/yr · $26.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $17K/yr market · 449K searches/yr · $26.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Umgee — $17K/yr Amazon US Niche (2026) - Flapen"
---
# **umgee**
**Skip it**
High returns (13.3%) — this niche doesn't clear our bar today.
Market size 4Growth 27Conversion 2Competition 97Returns 0Price range 87Avg price 95Brand share 86Review moat 53Quality gap 79
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$26.98**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.92–$75.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,386.44**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+1.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$17K**
$17K/yr · 449K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****13.3%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, umgee is a $17K/yr Amazon United States market (449K searches/yr). The top 5 brands hold 49% of demand. Verdict: Skip it — 48/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **umgee market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$13K–$20K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#10,266**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **78%**
- **Out of stock**
- **12.9%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**69 **▲rising
**Sellers**
**95**
**Top-5 brand share**
**49%**
Top 20: 81%
**Top-5 click share**
**12%**
Top 20: 30%
**Open market**
**49%**
- Umgee17% - Dokotoo11% - Cicy Bell9% - Falechay6% - Samefar4% - Tankaneo4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.
18K13KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/umgee/trend)
## **Top umgee search terms**
- **umgee tops for women**104K/yr+13.3%0.1% conv. - **umgee**90K/yr+29.5%0.1% conv. - **umgee dresses**58K/yr-2.7%0.1% conv. - **umgee clothing**100K/yr-42.3%0.0% conv. - **umgee tops**26K/yr+31.3%0.1% conv. - **umgee dress**26K/yr+13.7%0.0% conv. - **umgee clothing for women**14K/yr+30.1%0.1% conv. - **umgee pants**10K/yr+9.3%0.2% conv. - **umgee clothes**7K/yr-1.4%0.1% conv. - **umgee plus size**5K/yr-5.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/umgee/search-terms)
## **Top umgee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$1702%$3393%$5094%$678101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**umgee USA Womens Frayed Balloon Sleeve Tunic Top (XL Black)**Umgee**$34.42**4.8★17 rev](https://www.amazon.com/dp/B09N9WDGY1) [2**Samefar Womens Short Sleeve Tops Striped V Neck Summer Casual Loose Fit Blouses Business Tee Shirts Dressy Leopard Blue Medium**Samefar**$17.64**4.0★280 rev](https://www.amazon.com/dp/B0G84KJ1G1) [3**Ecosunny Womens Boho Embroidered Tops V Neck Floral Short Puff Sleeve Casual Shirts Loose Tunic Summer Blouses Fashion 2026 A-white**Ecosunny**$24.26**4.4★861 rev](https://www.amazon.com/dp/B0DWMVQRSD) [4**Samefar Ladies Tops and Blouses Striped V Neck Shirts Short Sleeve Womens Tops Dressy Casual Work Spring Tees Trendy Vertical Blue Small**Samefar**$17.41**4.0★280 rev](https://www.amazon.com/dp/B0G83LXZT9) [5**MASCOMODA Boho Short Sleeve Floral Work Blouses for Women Dressy Casual V Neck Puff Sleeve Loose Chiffon Flowy Tops Shirts(Orange Purple Flower Large)**MASCOMODA**$18.98**4.4★883 rev](https://www.amazon.com/dp/B0DLZWCT82)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dokotoo Spring Dresses for Women 2026 Boho Floral Puff Short Sleeve V Neck Summer Casual Ladies Elegant A Line Babydoll Mini Tunic Dress Bohemian Party Beach Vacation Outfits Sundresses Blue X-Large**Dokotoo**$33.16**253 rev5mo ago](https://www.amazon.com/dp/B0G3VJ5BCW) [**EVALESS Boho Tops for Women Blouses Dressy Casual Embroidered Lace V Neck 3/4 Sleeve Shirts Spring Outfits Trendy Vacation Clothes White M**EVALESS**$15.84**306 rev5mo ago](https://www.amazon.com/dp/B0FXTV2922) [**Samefar Womens Short Sleeve Tops Striped V Neck Summer Casual Loose Fit Blouses Business Tee Shirts Dressy Leopard Blue Medium**Samefar**$17.64**280 rev5mo ago](https://www.amazon.com/dp/B0G84KJ1G1) [**Samefar Ladies Tops and Blouses Striped V Neck Shirts Short Sleeve Womens Tops Dressy Casual Work Spring Tees Trendy Vertical Blue Small**Samefar**$17.41**280 rev5mo ago](https://www.amazon.com/dp/B0G83LXZT9) [**Womens Boho Tops 3/4 Length Sleeve Office Shirts for Women Dressy Summer Spring Top Loose Fitting Hippie Blouse**LOMON**$14.38**257 rev8mo ago](https://www.amazon.com/dp/B0FR8T8SLD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Samefar Womens Short Sleeve Tops Striped V Neck Summer Casual Loose Fit Blouses Business Tee Shirts Dressy Leopard Blue Medium**Samefar**$17.64**4.0★**▲ 50%**](https://www.amazon.com/dp/B0G84KJ1G1) [**Cicy Bell Womens Puff Short Sleeve Blouses Summer Casual Dressy Embroidered V Neck Tops Loose Fit Tee Shirts Pink**Cicy Bell**$31.62**4.6★**▲ 49%**](https://www.amazon.com/dp/B0FVFVBXD5) [**Samefar Ladies Tops and Blouses Striped V Neck Shirts Short Sleeve Womens Tops Dressy Casual Work Spring Tees Trendy Vertical Blue Small**Samefar**$17.41**4.0★**▲ 48%**](https://www.amazon.com/dp/B0G83LXZT9) [**Dokotoo Spring Dresses for Women 2026 Boho Floral Puff Short Sleeve V Neck Summer Casual Ladies Elegant A Line Babydoll Mini Tunic Dress Bohemian Party Beach Vacation Outfits Sundresses Blue X-Large**Dokotoo**$33.16**4.1★**▲ 46%**](https://www.amazon.com/dp/B0G3VJ5BCW) [**UOOZEE Womens Loose Fit Button Down Shirts Floral Long Tied Sleeve V Neck Dressy Casual High Low Blouses White M**UOOZEE**$38.00**4.1★**▲ 46%**](https://www.amazon.com/dp/B0F9YFCC4F)
**~~View all trending →~~**
## **What buyers say about umgee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Fit as expected”*
**Comfort-Overall**17%
*“Bras are comfortable”*
**Color**9%
*“color is exact”*
**Soft Feel**6%
*“Soft cotton”*
**Quality-Overall**6%
*“Quality shirt”*
**Material Quality**4%
*“Good Material”*
**Shape/Style**4%
*“Style is Flattering”*
**Value For Money**4%
*“GOOD VALUE”*
**Weight Light**2%
*“Lightweight & comfortable”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Size-Overall**33%
*“Did not fit”*
**Color**5%
*“Color was off”*
**Material Quality**5%
*“Didnt look good material”*
**Advertised Vs Actual Product**3%
*“Nothing like the picture”*
**Length**3%
*“the length was really awkward”*
**Quality-Overall**2%
*“very cheaply made”*
**Strap/String Quality**2%
*“straps fall down”*
**Chest Fit**2%
*“Not for Large Breast”*
**Shape/Style**1%
*“Not Flattering”*
**Thickness**1%
*“the fabric is a slightly thicker than I expected”*
### **Top return reasons **
**Size-Overall**44%
**Chest Fit**9%
**Length**7%
**Material Quality**7%
**Color**5%
**Waist Fit**4%
**Shape/Style**3%
**Sleeve Fit**3%
**Advertised Vs Actual Product**3%
**Shoulder Fit**2%
## **Common questions**
- **Is umgee profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 216 tracked products. 21 of 49 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the umgee niche?**
- 69 brands and 95 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in umgee?**
- Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 13.3% — above our launch gate.
- **When does demand for umgee peak?**
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- **What does it cost to enter the umgee niche?**
- Listings span $7.92–$75.88; the average listing price is $26.98 (sweet spot $15–$100). The average incumbent carries 1,386 reviews — the moat a new listing must climb.
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