---
title: "Reviews — umbrella - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/umbrella/reviews"
last_updated: "2026-07-21T09:28:31.411Z"
locale: en
meta:
  description: "umbrella clears our launch bar: a $6.2M/yr market growing +47.2% this quarter with returns at 2.7%. Data updated Jul 2026."
  "og:description": "umbrella clears our launch bar: a $6.2M/yr market growing +47.2% this quarter with returns at 2.7%. Data updated Jul 2026."
  "og:title": "Reviews — umbrella - Flapen"
---

# **umbrella**

**Launch it**

A $6.2M/yr market growing +47.2% this quarter with returns at 2.7% — clears our launch bar.

Market size 98Growth 67Conversion 46Competition 50Returns 58Price range 52Avg price 60Brand share 77Review moat 21Quality gap 55

**Market size**

**Incredible****$6.2M**

$6.2M/yr · 12.8M searches

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Growth**

**Good****+47.2%**

90-day search growth — must beat 0% to launch

**Avg price**

**Good****$13.15**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.7%**

return rate — above 6% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$7.06–$23.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****10,669.97**

avg incumbent reviews — the moat a new listing must climb