---
title: "Umbrella Fan — $169K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/umbrella-fan"
last_updated: "2026-08-09T17:07:00.748Z"
locale: en
meta:
description: "Niche score 69/100 · $169K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 69/100 · $169K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Umbrella Fan — $169K/yr Amazon US Niche (2026) - Flapen"
---
# **umbrella fan**
**Worth a look**
Shows demand growing +253.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 35Growth 99Conversion 17Competition 85Returns 77Price range 81Avg price 93Brand share 64Review moat 60Quality gap 92
**Growth**
**Incredible****+253.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$50.23**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Price range**
**Great****$12.72–$115.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,105.98**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$169K**
$169K/yr · 249K searches
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, umbrella fan is a $169K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 69/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **umbrella fan market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$100K–$126K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#445**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **96%**
- **Out of stock**
- **18.6%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**67%**
Top 20: 99%
**Top-5 click share**
**30%**
Top 20: 77%
**Open market**
**26%**
- Breeze Life18% - Tefedpot16% - FIYLIAO12% - WOOLALA12% - Oviora10% - Generic7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +253.0% search growth over the last 90 days.
35K25KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 25.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/umbrella-fan/trend)
## **Top umbrella fan search terms**
- **umbrella with fan**55K/yr+242.3%0.5% conv. - **umbrella fan**37K/yr+458.5%1.1% conv. - **umbrella with fan and mist spray**31K/yr+124.6%0.6% conv. - **misting umbrella**17K/yr+199.7%0.5% conv. - **misting umbrella with fan**18K/yr+175.5%0.8% conv. - **fan umbrella**16K/yr+223.6%0.3% conv. - **cooling umbrella**8K/yr+338.4%0.4% conv. - **umbrella mister**8K/yr+296.0%0.4% conv. - **umbrella with mister and fan**9K/yr+175.4%0.7% conv. - **mist umbrella with fan**6K/yr+461.3%0.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/umbrella-fan/search-terms)
## **Top umbrella fan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$7K6%$10K8%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oviora Rechargeable Umbrella with Fan - 3-in-1 Handheld Cooling System Build in Mist Spray UV Protection Full-Body Coverage for Beach Golf Festivals and Outdoor Activities (White)**Oviora**$59.57**4.1★8 rev](https://www.amazon.com/dp/B0GS3DH238) [2**Tefedpot Umbrella with Fan and Mist Spray 2025 upgraded 3-in-1 UV Blocking Umbrella with Fan and Mister for Summer outdoor activities (Blue)**Tefedpot**$53.10**3.8★82 rev](https://www.amazon.com/dp/B0FNCMF8FT) [3**Tefedpot Umbrella with Fan and Mist Spray 2025 upgraded 3-in-1 UV Blocking Umbrella with Fan and Mister for Summer outdoor activities (Galaxy)**Tefedpot**$55.01**3.8★82 rev](https://www.amazon.com/dp/B0F2846RKS) [4**WOOLALANewly UV Portable Cooling UPF 50+ Foldable Umbrellas with Fan for Sun & Rain USB Rechargeable for Games Playgrond Heatstroke Hot Days**WOOLALA**$46.79**3.8★140 rev](https://www.amazon.com/dp/B0C9M42QQV) [5**Umbrella with fan and mist spray Rechargeable - Ultimate Solution for Cooling & UV Protection - Ideal for Summer Beach Outdoor Sports Golf Fishing Activities (Black)**FIYLIAO**$56.05**4.0★61 rev](https://www.amazon.com/dp/B0D632NGHG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EvokeJoy 3 in 1 Umbrella with Fan and Mist Spray 2-Speed Rechargeable Cooling Umbrella with Built-in Fan Mister Includes Custom Water Bottle Portable Misting Sun Shade for Theme Park Beach (Blue)**EvokeJoy**$68.16**7 rev4mo ago](https://www.amazon.com/dp/B0GS5Z13ZQ) [**Oviora Rechargeable Umbrella with Fan - 3-in-1 Handheld Cooling System Build in Mist Spray UV Protection Full-Body Coverage for Beach Golf Festivals and Outdoor Activities (White)**Oviora**$59.57**8 rev4mo ago](https://www.amazon.com/dp/B0GS3DH238) [**54 inch Golf Umbrella Waterproof with Mister and Fan Cooling UV Sun Protection Golf Essential Carry On Bag Airline Approved Battery Powered Dark Blue**COOUV**$60.59**14 rev4mo ago](https://www.amazon.com/dp/B0GRYD7GT6) [**54 inch Golf Umbrella Waterproof with Mister and Fan Cooling UV Sun Protection Golf Essential Carry On Bag Airline Approved Battery Powered Blue**COOUV**$61.18**14 rev4mo ago](https://www.amazon.com/dp/B0GRFVQSHJ) [**WISFISSH Portable Clip On Fan for Umbrella Ultra Light 0.28 Lb 100 Wind Speed Stepless Adjustment Personal Rechargeable Clip On Fan for Umbrella Beach Outdoor Travel Essential(White)**WISFISSH**$25.34**84 rev5mo ago](https://www.amazon.com/dp/B0GHNSY4R7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**54 inch Golf Umbrella Waterproof with Mister and Fan Cooling UV Sun Protection Golf Essential Carry On Bag Airline Approved Battery Powered Dark Blue**COOUV**$60.59**4.0★**▲ 128%**](https://www.amazon.com/dp/B0GRYD7GT6) [**Umbrella with fan and mist spray Rechargeable - Ultimate Solution for Cooling & UV Protection - Ideal for Summer Beach Outdoor Sports Golf Fishing Activities (Pink)**FIYLIAO**$55.40**4.0★**▲ 127%**](https://www.amazon.com/dp/B0D632JPD5) [**Oviora Rechargeable Umbrella with Fan - 3-in-1 Handheld Cooling System Build in Mist Spray UV Protection Full-Body Coverage for Beach Golf Festivals and Outdoor Activities (White)**Oviora**$59.57**4.1★**▲ 127%**](https://www.amazon.com/dp/B0GS3DH238) [**54 inch Golf Umbrella Waterproof with Mister and Fan Cooling UV Sun Protection Golf Essential Carry On Bag Airline Approved Battery Powered Blue**COOUV**$61.18**4.0★**▲ 127%**](https://www.amazon.com/dp/B0GRFVQSHJ) [**EvokeJoy 3 in 1 Umbrella with Fan and Mist Spray 2-Speed Rechargeable Cooling Umbrella with Built-in Fan Mister Includes Custom Water Bottle Portable Misting Sun Shade for Theme Park Beach (Blue)**EvokeJoy**$68.16**4.5★**▲ 126%**](https://www.amazon.com/dp/B0GS5Z13ZQ)
**~~View all trending →~~**
## **What buyers say about umbrella fan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Good quality fan”*
**Strength**10%
*“Solidly built”*
**Advertised Vs Actual Product**7%
*“Exactly as described”*
**Ease Of Use**6%
*“easy to pack & carry”*
**Charging**5%
*“holds a charge well”*
**Durability**5%
*“don't break”*
**Value For Money**5%
*“Great value”*
**Size-Overall**5%
*“Perfect size for baby”*
**Weather Proof**4%
*“Wind resistant”*
**Battery Life**4%
*“great battery life”*
### **What buyers complain about **
**Durability**20%
*“Broke easily”*
**Battery Life**11%
*“bad battery”*
**Charging**9%
*“IT WILL NOT CHARGE”*
**Size-Overall**7%
*“Its small”*
**Quality-Overall**6%
*“Cheaply made”*
**Ease Of Use**4%
*“was nearly impossible to open”*
**Functionality-Overall**4%
*“Stopped working”*
**Strength**4%
*“it's extremely flimsy”*
**Water Resistance**3%
*“It was pouring rain”*
**Weight Heavy**3%
*“Way Too Heavy”*
### **Top return reasons **
**Size-Overall**29%
**Charging**11%
**Functionality-Overall**11%
**Value For Money**6%
**Battery Life**6%
**Defective Material/Parts**5%
**Weight Heavy**5%
**Strength**4%
**Advertised Vs Actual Product**4%
**Durability**3%
## **Common questions**
- **Is umbrella fan profitable to sell on Amazon United States?**
- The niche generates $169K/yr across 51 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +253.0%. Flapen's verdict: Worth a look (69/100).
- **How competitive is the umbrella fan niche?**
- 23 brands and 31 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in umbrella fan?**
- Top complaints mined from reviews: Durability, Battery Life, Charging. The return rate is 1.9%.
- **When does demand for umbrella fan peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 25.2× the quietest.
- **What does it cost to enter the umbrella fan niche?**
- Listings span $12.72–$115.14; the average listing price is $50.23 (sweet spot $15–$100). The average incumbent carries 1,106 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)