---
title: "Uma Wig — $3K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/uma-wig"
last_updated: "2026-08-09T13:33:56.650Z"
locale: en
meta:
description: "Niche score 26/100 · $3K/yr market · 4K searches/yr · $19.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · $3K/yr market · 4K searches/yr · $19.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Uma Wig — $3K/yr Amazon US Niche (2026) - Flapen"
---
# **uma wig**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 15Conversion 39Competition 0Returns 4Price range 67Avg price 87Brand share 0Review moat 83Quality gap 70
**Avg price**
**Great****$19.70**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****348.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$10.94–$23.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-19.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****11.0%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$3K**
$3K/yr · 4K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, uma wig is a $3K/yr Amazon United States market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 26/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **uma wig market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$5K–$10K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#1,489**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**22**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- karlery43% - Costume Agent31% - Disguise25%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -19.3% search growth over the last 90 days.
450350Spike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/uma-wig/trend)
## **Top uma wig products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$27520%$55030%$82540%$1K1001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Costume Agent Adult Deluxe Daughter of a Villain Uma Cosplay Wig**Costume Agent**$10.94**4.5★127 rev](https://www.amazon.com/dp/B076T6V3KH) [2**Descendants 3 Uma Wig Costume Accessory Teal**Disguise**$21.44**4.5★690 rev](https://www.amazon.com/dp/B07NDZHM9X) [3**karlery Kids Girls Long Braid Blue and Black Mixed Wig Anime Costume Party Wig**karlery**$23.36**4.3★256 rev](https://www.amazon.com/dp/B074RKNX8J) [4**karlery Women Long Braid Blue and Black Mixed Wig Halloween Cosplay Wig Anime Costume Party Wig**karlery**$23.08**4.0★322 rev](https://www.amazon.com/dp/B074QM45F7)
### **Newest**
by launch date
[**Descendants 3 Uma Wig Costume Accessory Teal**Disguise**$21.44**690 rev7y ago](https://www.amazon.com/dp/B07NDZHM9X) [**Costume Agent Adult Deluxe Daughter of a Villain Uma Cosplay Wig**Costume Agent**$10.94**127 rev8y ago](https://www.amazon.com/dp/B076T6V3KH) [**karlery Kids Girls Long Braid Blue and Black Mixed Wig Anime Costume Party Wig**karlery**$23.36**256 rev8y ago](https://www.amazon.com/dp/B074RKNX8J) [**karlery Women Long Braid Blue and Black Mixed Wig Halloween Cosplay Wig Anime Costume Party Wig**karlery**$23.08**322 rev8y ago](https://www.amazon.com/dp/B074QM45F7)
### **Trending**
90-day click momentum
[**Costume Agent Adult Deluxe Daughter of a Villain Uma Cosplay Wig**Costume Agent**$10.94**4.5★**▲ 160%**](https://www.amazon.com/dp/B076T6V3KH) [**karlery Women Long Braid Blue and Black Mixed Wig Halloween Cosplay Wig Anime Costume Party Wig**karlery**$23.08**4.0★**▲ 16%**](https://www.amazon.com/dp/B074QM45F7) [**karlery Kids Girls Long Braid Blue and Black Mixed Wig Anime Costume Party Wig**karlery**$23.36**4.3★**▼ 23%**](https://www.amazon.com/dp/B074RKNX8J) [**Descendants 3 Uma Wig Costume Accessory Teal**Disguise**$21.44**4.5★**▼ 37%**](https://www.amazon.com/dp/B07NDZHM9X)
## **What buyers say about uma wig**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Wig/Artificial Hair Quality**25%
*“Super cute wig”*
**Size-Overall**25%
*“And fit was perfect”*
**Ease Of Use**17%
*“easy to use”*
**Value For Money**17%
*“Great price and good quality for a costume”*
**Color**8%
*“I LOVE the color”*
### **What buyers complain about **
**Suitability Long Hair**50%
*“Very choppy no coverage if you have longer hair very dissatisfied”*
**Weight Heavy**25%
*“It's super heavy at the front”*
### **Top return reasons **
**Wig/Artificial Hair Quality**40%
**Size-Overall**33%
**Quality-Overall**10%
**Suitability Short Hair**4%
**Suitability Long Hair**4%
**Hair Related**4%
**Thin**4%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is uma wig profitable to sell on Amazon United States?**
- The niche generates $3K/yr across 4 tracked products. 90-day search growth is -19.3%. Flapen's verdict: Skip it (26/100).
- **How competitive is the uma wig niche?**
- 3 brands and 22 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in uma wig?**
- Top complaints mined from reviews: Suitability Long Hair, Weight Heavy. The return rate is 11.0% — above our launch gate.
- **When does demand for uma wig peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 12.5× the quietest.
- **What does it cost to enter the uma wig niche?**
- Listings span $10.94–$23.36; the average listing price is $19.70 (sweet spot $15–$100). The average incumbent carries 349 reviews — the moat a new listing must climb.
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